Digital film and television production of digital media art

With the rapid development and integration of computer technology, network technology and digital communication technology, and the increasing popularity of computer animation and virtual reality technology, traditional TV and film production technology has been gradually replaced by digital production technology. Digital film and television production education has aroused widespread concern in academic circles. According to the technical and artistic strength of our university, some colleges and universities have started digital media art majors (the direction related to digital film and television production).

The education of digital media art major (related direction of digital film and television production) in China can be traced back to the end of 198s, when Tsinghua University, Zhejiang University and other universities began to study computer graphics technology. In 199, China Image Graphics Society was established, with more than ten committees including multimedia committee, virtual reality committee, digital art committee and digital imaging committee. In 1993, Professor Zhang Jun, who is now teaching in the Animation School of Communication University of China, took the lead in establishing a computer art studio in the Central Academy of Fine Arts, which was the first professional computer art training class in China. In the mid-199s, the Central Academy of Arts and Crafts, Beijing Institute of Printing, Capital Normal University and other advanced art research centers successively launched a wider range of computer art training. At this time, the main teaching content of "training" is vocational skills based on technical application. In 1995, Beijing Broadcasting Institute (later renamed as China Communication University) set up a multimedia application major, and incorporated into the regular undergraduate education courses closely related to digital film and television production, such as photography and camera shooting, nonlinear film and television editing, and three-dimensional animation production. It can be said that the multimedia application major is the embryonic form of digital media art major (the direction related to digital film and television production), which has certain significance for the later higher education of digital media art major (the direction related to digital film and television production).

At the end of May p>21, the "First International Exhibition and Academic Seminar on Arts and Sciences" was held in Tsinghua University, and 32 universities from 19 countries participated in the seminar. This has played a certain role in promoting the emergence and development of higher education of digital media art specialty (related direction of digital film and television production) in China, which has attracted academic attention. At this time, some colleges and universities standing at the forefront of the development of education in the times opened digital media art majors (the direction related to digital film and television production) and related majors. Among them, the most representative is the Science and Art Department of Beijing Broadcasting Institute (later renamed China Communication University), which was established in 21 and enrolled the first students majoring in digital media art (related to digital film and television production) in the same year. And put forward the professional orientation of "taking CG technology and art as the core, based on broadband internet, going deep into the application field of digital high definition, and exploring and practicing digital art with digital film, digital TV and network multimedia art as the mainstay", actively exploring the theory and practice in the field of digital media art, and gradually exploring a set of professional curriculum system of digital media art suitable for China's national conditions. This marks the real emergence of higher education on digital media art (the direction related to digital film and television production) in the history of education in China, which is of milestone significance. At this point, digital media art (the direction of digital film and television production) has embarked on the road of gradual standardization and continuous development of the education system. Looking at the education and development of China's digital media art in the past 2 years, although compared with the international level, China's digital media art is still in its infancy and development stage, it cannot be denied that after nearly 2 years of popularization and education of digital media art, Chinese citizens' understanding and cognitive ability of digital media industry has been generally improved, and their interest and enthusiasm for participation are also increasing. Many artists, designers and more and more computer art lovers began to study and create high-quality digital media works of art. It is not difficult to find that digital media art plays an increasingly important role in more and more industries such as movies, television, exhibitions, advertisements and packaging. Under this background, the amphibious talents who can span the fields of science and art have gradually attracted the attention of the industry and society.

Digital media art (the direction of digital film and television production) aims to cultivate compound senior talents with high attainments in the fields of technology and art for TV stations, digital multimedia companies, interactive entertainment companies, advertising companies, TV channel and column packaging departments, TV drama production departments, animation companies and other film and television production institutions. Because it meets the requirements of the times, people have to pay more and more attention to digital media art (the direction of digital film and television production), and the fresh major that started soon has been transformed into a hot major that has attracted public attention.

According to the results of a preliminary survey of 742 undergraduate colleges announced by the Ministry of Education in 28, * * * There are 196 colleges offering digital media art majors. Among them, there are 75 colleges and universities that have started the film and television special effects specialty (direction), accounting for about 38.2% of the total number of colleges and universities. Among these 75 universities, the typical professional directions are: digital media art major of Communication University of China (digital film and television production direction), film and television major of Beijing Normal University (digital media direction), film and television advertising major of China Academy of Fine Arts, film and television art technology major of Shanghai University, etc. In order to reach the professional education level of international universities in this direction, many colleges and universities are constantly making different attempts and efforts in curriculum reform, infrastructure improvement and teacher expansion. In recent years, digital media art (the direction of digital film and television production) has gradually found a scientific education system, which can provide high-level professional education for students of this major. The academic system of digital film and television production is generally four years, and a bachelor's degree in art is awarded.

(1) Quality requirements

Ideological and moral quality: love the motherland, support the China * * * production party, and establish a scientific world outlook, outlook on life and values; Have a sense of responsibility and social responsibility; Have legal awareness and consciously abide by the law; Love this major and pay attention to professional ethics; Have a sense of integrity and team spirit.

cultural quality: having certain literary and artistic accomplishment, interpersonal communication accomplishment and modern consciousness.

Physical and mental qualities: Good physical and psychological qualities.

professional quality: mastering scientific thinking methods and scientific research methods; Have realistic and innovative consciousness and rigorous scientific literacy; Have a certain awareness of digital film and television industry and commercial benefits.

(2) Ability requirements

Ability to acquire knowledge: self-study ability, information acquisition and expression ability, etc.

Ability to apply knowledge: system-level cognitive ability and theoretical and practical ability. Mastering bottom-up and top-down problem analysis methods can not only grasp the details of all levels of the system, but also understand the system as a whole; Not only master the basic theoretical knowledge of this subject, but also use theory to guide practice.

innovative ability: creative thinking ability, innovative experiment ability, scientific development ability, scientific research ability and sensitivity to new knowledge and technology.

(3) knowledge requirements

instrumental knowledge: foreign languages, literature retrieval, scientific writing, etc.

knowledge of humanities and social sciences: literature, philosophy, politics, sociology, law, psychology, ideology and morality, professional ethics, etc.

knowledge of economic management: economics, management, etc.

natural science knowledge: mathematics, physics, etc.

Basic knowledge of art: music, painting, sculpture, etc.

Basic knowledge of professional technology: computer technology, network technology, multimedia technology, digital video technology, etc.

Basic knowledge of professional film and television: audio-visual language, film history, digital photography, animation and TV program production.

professional knowledge: film editing, digital movie special effects, dynamic graphic design, brand and channel packaging, etc.