How should offline stores combine WeChat for online marketing?

How should offline stores combine WeChat for online marketing? The focus of offline activities is to make customers feel cheap, mainly to send red envelopes and discounts.

We can move these to WeChat to hold a shake-up lucky draw. Red envelopes, card coupons and gifts can be mixed together, which can greatly reduce the difficulty and cost of the event, and at the same time let customers pay attention to your official WeChat account. Through the services of some third-party platforms of WeChat official account, you can easily set up your own shaking activities. Ibeacon devices are placed at the event site and bound to the event, and customers can participate by turning on Bluetooth and shaking it. For details, deduct 67429867 1.

The purpose of the activity must be drainage and transformation to complete the closed loop. The popularity of activities with red envelopes will not be a problem. As long as more and more people are willing to send them, it is not good to send red envelopes to gather popularity and attract powder. There is another change. Sending some coupons to match the goods in the store can complete the transformation and attract store consumption.

It is very appropriate for you to consider how to carry out online marketing, and then integrate and promote it from many aspects, advertise when optimizing, and put it on the portal when making forums and blogs. Of course, the website has to be done well. At the same time, maintain a good reputation. Multi-pronged approach.

How to conduct online marketing research directly? The research direction is roughly as follows:

1, product survey

2. Research on target customer base

3. Market research

I hope this helps.

Alei Internet Marketing: What should Internet Marketing do? There are many Internet marketing companies, and there are no specific standards. But you can choose from several aspects:

1, there are many clever cases.

2. The case can verify this method.

3, only do network marketing, do nothing else.

It has been done for a long time.

What should Internet marketing do? To do Internet marketing well, you need to know what real Internet marketing is first. Secondly, you need to understand the misunderstanding of online marketing. You need to know how to evaluate and improve the effect of online marketing.

What is network marketing?

The most direct understanding of network marketing is a marketing method to promote enterprises/brands, conduct business and acquire customers through the Internet.

Network marketing includes several parts:

1. Enhance the visibility and influence of enterprises/brands.

2. Get potential customers.

3. Realize online transactions on the Internet.

4. Better serve existing customers through the Internet (faster, more efficient and more convenient).

Enterprises in the development of network marketing, usually need the support of the following aspects:

1. Professionals are needed, such as copywriting, art design, promotion, customer service and operation.

2. Need some professional online marketing tools.

3. Make full use of mainstream e-commerce platforms (Alibaba, Tmall, etc.). ) and establish online sales channels.

4. Need some capital investment, such as website construction fee, advertising fee, platform service fee, etc.

What about evaluating the effect of online marketing?

1, check the website traffic, and the number of pages that search engines include your enterprise or brand keywords. Generally speaking, the higher the network traffic, the more pages collected by search engines, indicating that your company and brand are more well-known on the network.

2. Count the traffic, number of potential customers, consulting volume and turnover brought by different network channels and promotion methods, and obtain the cost of a customer in different ways.

Some misunderstandings of traditional enterprises in developing network marketing;

1. E-commerce is to go to Taobao or open a shop in Alibaba.

Often ask some bosses; Excuse me, are you in e-commerce?

His answer is: Yes, I have a shop in Taobao, and I have a shop in Alibaba.

In fact, Taobao and Ali are just an online sales channel. Besides, there are many channels, such as JD.COM, Vipshop, Amazon, Dangdang ... You can even make your own independent website.

2, network promotion is to do Baidu bidding.

Many bosses think that promotion is Baidu bidding. In fact, there are many ways to promote online, such as distribution, group buying, forums, communities, Weibo, WeChat and so on.

3, network marketing is to build a website, and then do Baidu bidding.

In fact, there is no website, and enterprises can do online marketing without bidding through Baidu. You can open stores in Alibaba and Taobao for online marketing channel distribution, and you can also sell them in JD.COM, Amazon and group buying websites. These don't require you to have your own website, and some don't even require you to pay advertising fees. .......

Ask one person to do network promotion, and you can do network marketing well.

In fact, hiring an online promoter is only the beginning of promotion. If you want to promote it, you need to prepare copy, material, text, pictures and even video content. These all need the assistance and cooperation of people, and even the preparation of these needs investment (such as video shooting and product photography). Besides, promotion costs a certain amount of money, and you can't promote it by asking people to post and write blogs. People are the beginning, materials and contents are preparatory work, and money is also necessary. .......

5. Ask any Internet company to make a website and arrange individuals to do e-commerce.

Many bosses are looking for Internet companies to build websites (website building companies basically use templates), and the website function is not enough. The person who arranges them is someone he knows very well, a trusted relative or an old employee, but this person knows nothing about e-commerce and online marketing ..... After doing it for a year, there is no improvement, and then these bosses say that e-commerce is not easy to do and it is difficult to do it. As a result, I spent money on a website and arranged people.

.......

In fact, there are still many misunderstandings like the above. What I mentioned above are just some basic and common misunderstandings. More misunderstandings, interested friends can trust me privately and discuss together.

Ok, let's talk about how to improve the effect of online marketing.

1. How to enhance the popularity and influence of enterprises and brands on the Internet?

In this regard, I suggest using a combination of soft advertising and hard advertising to promote.

The most commonly used way is: community+soft text +SEM marketing.

Specific practices: you can establish relevant encyclopedias and questions and answers for your own enterprises, publish some soft articles related to enterprises in forums, publish some video introductions of enterprises and products on video websites, and open enterprise yellow pages and release products on some e-commerce platforms (Alibaba, HC, etc.). ), and put keyword advertisements directly on Baidu/Google ... as long as your information often appears in places where some potential customers appear.

2. How to increase the number of potential customers and consultation?

The most direct way to increase the number of potential customers is to buy effective traffic with money.

The most effective way to increase the amount of consultation is to design a bait that excites potential customers, so that potential customers can consult you directly and actively.

For example, you sell brand liquor in Shenzhen. You can directly put keywords in Baidu and Google, such as Shenzhen Wuliangye, Shenzhen Wuliangye Cash on Delivery, Shenzhen Wuliangye Group Purchase, and Shenzhen Maotai Home Delivery. Let these people who have direct demand for your products find you directly. Remember, search engines are an important entry point for target customers. When the other party enters your website, you need to design an effective bait. Or take selling liquor as an example, you can design a report (e-book) entitled "Knowledge of Buying Liquor and Giving Gifts-What You Must Read for Buying Liquor and Giving Gifts", and then put it in a prominent position on your website to remind customers to contact customer service and get it directly for free. In this way, you can easily get the customer's information, and at the same time, you can understand the customer's real purchase motives and real needs, laying the foundation for the next transaction.

Of course, you can also go to more target customers to buy more effective traffic. You can also design more effective decoys, effective traffic and effective decoys, which is the only way to improve effective customer information and consultation.

3. How to improve the turnover rate and turnover amount?

To improve the transaction rate and transaction amount, we can start from the following aspects:

1) Solve the trust problem first, in other words, let customers buy with confidence. If you can't make your customers trust you, your transaction will be almost impossible. Remember, the higher the trust, the higher the transaction rate and the higher the transaction amount.

Or take selling wine as an example. If you want to reassure customers, you must prove that your wine is trustworthy and you can buy it with confidence. This evidence can be the agreement and authorization between you and the manufacturer. It can also be a customer witness of your old customers. You can present these through words, pictures and videos to increase your credibility in front of potential customers.

I once saw a website selling stomach medicines, and the annual sales volume of single products was hundreds of millions. The reason why this website has a high transaction rate is that there are hundreds of successful cases of rehabilitation patients on its website, and these cases include the names, addresses and telephone numbers of customers. This information gives people a strong sense of trust and great strength.

If you can also put a lot of customer witnesses on your website, your transaction rate will be very good, just as the highest transaction rate on Taobao is those shops with high sales volume and high praise.

2) Solve the shopping risks and convenience of potential customers.

For example, we can provide unconditional return, door-to-door delivery, cash on delivery and other services to dispel the concerns of potential customers when buying.

3) By designing sales packages (packages) and product mix marketing, sales can be increased.

If you buy product A+XX, you can buy product B at the original price of XX, and so on.

4) Make a deal by designing super gifts.

You can set up some products/services that are more valuable to potential customers as gifts, and use limited time, * * * and quota to create rarity and urgency.

For example, if you buy xxx products during 8:00- 12:00, you can get gifts worth XXX yuan.

New customers can get xxx worth xxx yuan when they shop in 300 yuan for the first time.

Well, that's all about improving the efficiency of online marketing today.

Here, I need to remind you that network marketing is a systematic project, and many trivial things need to be done by professionals, implemented in a planned way, constantly practiced, tested and improved. ......

Common methods of network promotion

1. Search engine bidding promotion. For example: Baidu bidding promotion, Google bidding promotion, Yahoo bidding promotion. This kind of promotion method is to pay by click, which is quick in effect, but high in cost and easy to be intentionally clicked by peers.

2. Blog promotion. This is a new way of network promotion in the web2.0 era. The popularity of blog promotion lies in the interaction between bloggers and visitors, who intentionally or unintentionally promote the articles published by bloggers. In order to attract visitors, this requires that the articles published by bloggers should be attractive and have communication power. From this point, blog promotion is another form of word-of-mouth marketing. Another great advantage of blog promotion is that blogs are more friendly to search engines, and the same articles rank higher in search engines than ordinary websites.

3. Forum promotion. The traditional way of network promotion. Time-consuming and laborious, but the effect is not so good.

4. Mail promotion. The traditional way of network promotion. Due to Netease mailbox and other major mail providers have strengthened the anti-spam function, so the effect is not great now.

5. Search engine optimization and promotion. That's what we call SEO. Through website optimization, the ranking of website search engines will rise. SEO optimization often takes a long time, ranging from 3 months to half a year, depending on seoer's optimization ability and the competition of website keywords. The price of SEO is much higher than that of search engine bidding, but the ranking effect is more lasting.

6. Invite professional network promotion agencies. Search engine bidding ranking and search engine optimization (SEO) are the main methods of network promotion that generally call themselves network promotion agencies. This single online marketing method can not only achieve the lasting effect of online marketing, but also bring the downward trend of revenue. At this time, you should polish your eyes. You need to choose a professional network promotion agency like Shanghai E-commerce Marketing Agency to provide services, which can achieve twice the result with half the effort. Shanghai style organization's original integrated network marketing method is ahead of the world level. Shanghai organization is the only online promotion organization in China that dares to promise invalid refund.