What courses do you study in advertising major?

Introduction to advertising, advertising planning, advertising history, modern advertising, advertising evaluation, advertising regulations and management, advertising management, advertising media and communication methods;

Radio and television advertising, copywriting, graphic design, post-film and television, online advertising, film and television language, introduction to communication, introduction to advertising, advertising planning and creativity, advertising copywriting; Expand information advertising management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc. There are also some public courses: English, an outline of modern history of China, an introduction to the basic principles of Marxism, etc.

Employment direction

After graduation, students majoring in advertising can engage in advertising management, advertising planning, creative design and production, marketing planning, market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.