Point element poster creativity-what are the skills of poster design creativity?

Briefly describe the creativity of poster elements? Like the two posters I saw on Xiaobai Design app, I think the design elements are actually very simple, with pictures and texts, and the overall look is very comfortable. "Thirty without Nothing" and "Twenty without Chaos" are both popular TV dramas recently. The poster of 30 is a mature woman background, with red font and red and white contrast. Just like women in this period, regardless of their age, they can live proudly. The background of Twenty Don't Confuse is the photos of young girls in the library. At this time, they should still be at the age of studying. The girls in the picture are all laughing, echoing twenty themes that should not be confused, and the whole is also very emotional.

The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters to promote tourist cities, resorts and weekend trips in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations when typesetting, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.

What are the creative skills of poster design? 1. Select black as the poster background. Usually, we are used to designing posters on white canvas. However, some visually interesting posters will avoid the white background and use black. If you use black, you can consider printing information and pictures with metallic ink or even bright white, so as to make an eye-catching poster. 2. Simple, simple and beautiful young designers are often keen to fill every corner of the canvas. But you don't have to do this. Simple works of art are often the most beautiful. The poster shown above is very beautiful, but it doesn't use complicated graphic elements. AnthonyLane designed these posters only by combining photos with key content. Refine and simplify your poster in this way, and only select the most critical elements and contents when making, and you can create elegant and exquisite graphic design works. 3. Add personalized fonts. Professional design is not limited to conventional fonts and neat layout. Try to use a font full of personality and rebellion, and eventually you will get a bold and personalized work (made by FAUPE) like the poster above. If you have enough time, take out a marker or any other writing tool you like, write down what you want to write, and create a decadent handwriting for your poster. Believe me, your handwriting is much more interesting than you think. 4. Using grid grid is one of the most useful tools. You can use it to create and design professional and neat works. Create a grid of your own posters to control the design, and you can make a professional design work like the above case. Once you design a grid as a solid foundation, you can use different font sizes and some simple design elements. You can use monochrome or complementary colors to create color contrast, as in the example above. 5. Try black and white photos. Are you still struggling with the photos for the poster? Turn it into black and white. This effective method can make elegant posters (as shown above, works designed by Sgustok Studio). When you are dealing with the photos on the poster, you should carefully consider how to cut them. The part you decided to cut out conveyed as much information to the audience as the part you left behind. 6. It takes you a lot of time to decide how to use and match these colors and how to apply them to your works. It is particularly troublesome for beginners in design. If you are only familiar with color and design, try to reduce the colors in your palette and don't give yourself too much burden. Try to match black, white and bright colors. Use bright color as the main color, white as the auxiliary color, and black as the emphasis color, just like the above example. 7. Reduce complexity and simplify it. Take LucasD_rre in the above picture as an example to make everything as simple as possible. Make sure your photos are of the highest quality and the typesetting is accurate and ingenious. Don't be obsessed with adding fancy decorations, just start with the basic elements. Don't focus on creating and adding some design elements to your poster. Keeping the basic content as much as possible is an effective way to make beautiful works. 8. Collage and cascade design elements and creative masks, or collage design elements increase the visual interest of posters. I don't know what I'm talking about. Refer to the poster case above. In this poster, there is no three-dimensional font. You can see a B-shaped mask display image, which is related to the copy on the poster. 9. Choosing the classic method is unwilling to take risks? Then try the classic method. Arrange regular black fonts on a white background and use interesting pictures or illustrations as the background. If you want to add some fun, adjust the opacity, as shown above. 10. Try to feel retro. Not all the works you design should conform to the current aesthetic trend. Retro works can be as eye-catching as fashionable works. Don't you believe it? Look at this amazing poster made by JessicaSvendsen. 1 1. Imitate movie posters Some of my favorite posters are made to promote excellent movies. Refer to the posters of your favorite movies or get inspiration from countless movie posters. The reliable solutions they provide won't let you down. I don't understand what this means. Look at the poster case above. Doesn't it look like what you saw in the local cinema? 12. Clear and fuzzy mashup I like the poster above, which combines clear and regular fonts with fuzzy background. This method can beautifully create unexpected visual contrast. Similarly, look for different methods, such as using filters and some processing methods to create beautiful and amazing design schemes. 13. Highlight the content with bold pictures. The poster shown above is part of RossGunter's personal project. For this project, he created a series of posters, which all adhere to the principle of "two core elements, consistent layout and a large number of graphics". Similarly, bold graphics are used to add vitality to simple layouts. You can break your own grid by using a large font or a large picture that exceeds the page. 14. Play with opacity. Put the color gamut layer by layer on the photo and adjust its opacity, and it will present a simple and modern style as shown above. Pay attention to the different colors used on different elements. Choose a bright color for the top element and a dark color for the bottom element. This will keep your different design elements from being confused. As far as the above cases are concerned, if the colors of the font and the color block are exchanged, the title can't be seen clearly. 15. Show your products. I like the square chairs arranged on the poster of Tournaud Company. If you are designing posters for one or a series of products, you can consider putting your products in the center. You don't have to list the photos of the products on the poster. You can draw some illustrations for your products like Noel Company. If you have a series of products, you can use a grid to arrange them, as shown in the case. This will not only help you arrange the content, but also save design time. In the end, your graphic design works will be balanced and coordinated. If you only make a poster of a single product, you can enlarge the illustration to fill the page. 16. Outside the page, all the elements in your poster are not strictly limited to the printed page. Let it overflow or fill the page at will. In this way, you will create fashionable and beautiful visual effects, such as the colorful work above Kui Malin. 17. Unexpected typesetting Like this case you saw, surprise your audience with some unexpected typesetting. Break the set grid or place titles and references completely at will. Finally, you may get a work as pleasing to the eye as the poster of Amman laboratory.