From the popularity of the Forbidden City's cultural creation for many years to the frequent hot search of the national style dance-why are young people keen on the national tide?

Oriental relief technology is integrated into cosmetics, Dunhuang mural elements appear on sports shoes in the form of printing, and white rabbit candy develops fashion perfume. These elements, which used to be difficult to be associated with modern fashion, are now appearing in various consumption scenes and become a new trend.

It is the power of the national tide that leads this new consumption trend. According to Gao, a researcher at the Institute of International Economic and Trade Cooperation of the Ministry of Commerce, the tide of clothing trade is a strong marketing with state-owned brands as the carrier, excellent quality as the connotation and modern information technology as the support, which can not only meet the needs of young consumers to show their individuality and pursue fashion, but also help to return to traditional culture. With a series of products launched by the Forbidden City in recent years, the Forbidden City has become younger and younger, becoming the pioneer of "trendy" culture. It is believed that this is because the Forbidden City is "a place for young people, and it is also a place that the Forbidden City likes to deal with young consumers". In all the cultures of the Forbidden City, the Forbidden City represents "trendy" and "pregnancy", starting with being liked and accepted by young consumers.

The national tide is a comprehensive presentation of China products, China brands, China aesthetics and China culture. Xin Wang concluded. In his view, the national tide is the unity and reappearance of various symbols, including the symbols of China's traditional cultural identity, such as the national symbols of national totems; There is also a sign of the integration of traditional culture and modern fashion in China; There are also symbols representing the national image of China.

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