Traditional Culture Encyclopedia - Photography major - How much does it cost to make a corporate promotional film?

How much does it cost to make a corporate promotional film?

The cost of corporate propaganda film is fundamentally related to the consumption level and ability of the city, mainly related to the boss's budget and attention. Dongguan is a manufacturing city. According to our many years of service experience in Dongguan, most small and medium-sized enterprises choose the grade and price of corporate promotional films.

1, the basic enterprise propaganda film is about 1 10,000 to 30,000 yuan.

General small and medium-sized enterprises, processing and production companies and software companies generally choose basic promotional videos, which mainly reflect the production capacity, equipment, management and market positioning of enterprises, and do not require coolness. Basic promotional videos can be displayed in official website, played when customers visit, and played when negotiating business. To put it bluntly, it is a "company profile film" or a "product promotional film". It is a cost-effective package, and 90% of small and medium-sized enterprises in Dongguan will choose this basic enterprise promotional film.

2. The medium-sized promotional film is about 30,000 to 50,000 yuan.

Medium-sized promotional videos are suitable for enterprises with a certain scale and market popularity, which mainly reflect the strength, cooperation, market and strategy of enterprises, and are quite shocking and imposing, and can show the image and temperament of enterprises. Generally used for enterprises to participate in exhibitions, customer visits, employee signboards, website video playback, etc. It is a promotional film for companies with certain industry strength to be properly packaged, so as to further enhance the strength, image and cooperation concept of enterprises. Most medium-sized enterprises will choose to make this type of corporate promotional film.

More than 35,000 high-quality promotional videos.

Conceptual propaganda films are generally large enterprises and group companies with considerable industry influence and certain brand awareness, which mainly reflect corporate concepts, quality concepts, cooperation concepts and strategic concepts. And requires a high image temperament and brand strength display. Generally, it is used for the image display of the front office of enterprises, the prelude rendering of large-scale project bidding, and even for the publicity and broadcasting of TV columns such as CCTV, Zhejiang TV and Guangdong TV. Concept propaganda films generally employ big stars and models with good image and temperament to play the role, and at the same time, they will also let the bosses of enterprises appear.

The production of corporate propaganda films is mainly pre-planning, mid-term shooting and post-production, so why are the prices of economic corporate propaganda films so much cheaper?

First, the promotional film of about 10,000 yuan is only an explanation such as a company description or the company itself provides relevant explanations.

Second, mid-term shooting may be better than home DV, not to mention professional directors and cameramen. If you want to work overtime on the set, the economic budget is not enough for the artificial time cost of scene construction and post-processing.

Third, the later stage is simply editing, without good dubbing and special effects. Post-production includes nonlinear editing, 2D and 3D animation, dubbing, screen color matching, music score and special effects synthesis. And every commodity here may cost you a lot of money. In a word, you get what you pay.

Fourth, in addition, whether it is pre-planning, mid-shooting, or post-staffing differences, such as different levels of photographers, different shooting fields that they are familiar with and good at, the natural commission is also different. By analogy, it is not difficult to draw a conclusion, from creativity to director, and even actors, production designers, lighting engineers and many other field workers have high and low points.

Fifth, in dubbing, there are national first-class dubbing agents, general radio hosts and foreign dubbing agents, so the prices are different.

The cost of corporate promotional film includes: copywriting planning+actor model+scene shooting+green screen silhouette of the studio+shooting time+shooting characters+shooting equipment+dubbing cost+car oil accommodation fee+video special effects.

Each item is related to the cost, so we can find a cultural company with high cost performance and service experience by combining the cost standard of the local city and our own budget.