How to make business better by opening a photo studio

Having worked as a photographer in a photo studio for several years, the feedback from customers has been pretty good. Zhao Jun is becoming more and more confident in his photography skills. Moreover, after careful observation over the past few years, Zhao Jun felt that he was fully able to grasp the daily operations of the photo studio. So, I had the plan to start my own business. Soon, Zhao Jun found a front room along the street and prepared to open a photo studio. Decoration and equipment purchase, as well as staff recruitment, also went relatively smoothly. After the official opening, Zhao Jun basically operated according to the original store's operating model. It happened that Zhao Jun had a friend who worked as an entrepreneurial consultant in a consulting company. So Zhao Jun invited this friend to diagnose his business to see if he could find any problems. After three days of in-store observation and research, the entrepreneurial consultant discovered the problem and gave some valuable guidance. Question 1: Zhao Jun has no idea about the difference between "photo studio brand" and "photographer's personal brand". Although Zhao Jun's photography skills are good, the "photo studio brand" is more recognized by regular customers. In short, although Zhao Jun's photography skills have some reputation in the old store, they have not formed a strong "photographer's personal brand". Therefore, when choosing between "photo studio" and "photographer", regular customers almost overwhelmingly choose "photo studio". In this way, Zhao Jun's original idea of ??diverting some customers from the old store was shattered. As for countermeasures, entrepreneurial consultants believe that this is a fact that cannot be changed. But Zhao Jun can get inspiration from it. Since Zhao Jun is a photographer himself, in the future operation of the new store, the "photo studio brand" and "photographer's personal brand" can be combined for marketing, which will help improve customer loyalty. Question 2: Although price wars have a bad reputation, they are almost a must-have technique for opening new stores. Zhao Jun lacks proper understanding of this. Price war is a double-edged sword. While expanding market share, profits may not increase simultaneously, and may also form customers' expectations for lower prices, which will create obstacles to continued marketing. Therefore, there are still many techniques for using price wars. At least, in most cases, naked price wars must be avoided. Usually, the sales method is to increase services, increase configurations, give gifts, give rebates, and bundle related products at ultra-low prices, which is a disguised price reduction. But there are also a few situations where you can directly give a clear low price, such as when a new store opens. In this case, the low price is generally understood by peers and will not cause public outrage in the industry. The key is that once customers have formed psychological expectations for the "low-price rewards" of the new store, if you don't engage in a price war, no one will be interested in supporting it. Now, the first two months of the new store's opening have passed, and Zhao Jun has missed the best "low-price reward" stage. It is no longer appropriate to offer low prices, and must resort to clever planning.