Brand strategy of music racket

As the leading enterprise of self-portrait studio, Lepai has the ability and responsibility to push the domestic self-portrait studio industry to a new height, thus driving a new industrial chain, promoting the development of emerging industries, enhancing the overall image and providing more employment opportunities.

Music school leads by example, takes the lead in institutionalization, process and refinement, and strives to create corporate image, brand image and industry image. Registered the brand of Le Pai Personality Self-portrait Studio, and wholly founded Zhengzhou Leteng Software Technology Co., Ltd.. Carry forward corporate culture, train outstanding employees and reserve new forces. Hire professionals and develop surrounding industries. Traditional photography has spawned self-portrait studio, self-portrait software, e-commerce and customized handicraft production and processing, realizing diversification, high quality and industrialization. He has been a guest speaker for a long time to participate in university entrepreneurship lectures, providing more and better information resources for college students' entrepreneurship incubation.

In the early stage of development, Lepai first expanded the distribution of brand outlets by joining self-portrait studios and chain direct sales, and developed brand influence by physical stores. Provide customers with quality services, gain consumers' awareness through word-of-mouth communication, and cultivate long-term customers.

In the middle stage of development, Lepai opened the joint-stock division, accepted venture capital and conducted the A round of financing. Pay attention to brand building and the layout of direct stores, and set up flagship stores in major cities in various provinces across the country to enhance brand image and corporate image. At the same time, offline will drive online, develop self-portrait studio consumer e-commerce, and bring the greatest convenience to customers with diversified consumption choices.

By the end of 20 12, Lepai successfully completed the A round of financing, repurchased all the shares, expanded its chain stores to 100, and established three subsidiaries in surrounding industries. It is planned to launch the second round of financing in the middle of 20 13, focusing on expanding the surrounding derivative industries, gradually shifting the market focus to foreign markets, and marching into brand-new markets with brand-new technologies.

20 13 will be a year full of challenges and opportunities. Lepai personalized selfie studio will meet the challenge, seize the opportunity and push its own brand and even the whole selfie studio industry to a new height.