How to Strengthen Fire Prevention Publicity by Combining "Five Major Activities"

20 10 the Ministry of public security has arranged and deployed fire safety activities of "major investigation, major rectification, major publicity, major training and major training" throughout the country, and publicity and education must be carried out first to promote the "five major" activities. With the development of social economy, people have higher and higher requirements for fire safety environment. However, many enterprises and people have neglected the fire safety around them because of their weak awareness of fire safety, lack of fire common sense and the ability to escape and save themselves in a fire, resulting in many fire hazards not being rectified in time. When a fire breaks out, the trapped people don't know how to escape and save themselves. Therefore, it is urgent to do a good job in the publicity and popularization of socialized fire control common sense. First, the current lack of fire propaganda work.

(A) the fire department "single-handedly", willing but unable. "Fire Law" issued to the people's governments at all levels; Organs, organizations, enterprises and institutions; Administrative departments of education and human resources, schools and relevant vocational training institutions; News, radio, television and other units; Trade unions, the Communist Youth League, women's federations and other organizations; Villagers' committees and residents' committees have made comprehensive provisions on the obligation of fire prevention publicity, but they have not established corresponding restraint mechanisms, so it is difficult to implement the propaganda duties of relevant functional departments. The local government has included fire prevention publicity and education in the annual assessment of relevant functional departments and units, but all units and departments have not paid attention to it, thinking that fire prevention publicity and education is a matter of course for the fire department, and it is often in a passive state of being publicized, being active and being educated. Therefore, the fire department is still in the situation of "fighting alone" most of the time, which leads to the lack of good protection in manpower, financial resources and material resources when carrying out publicity activities, which seriously restricts the development of fire propaganda work. Fire control work must take the road of socialization, so that the basic work is continuously consolidated and the social propaganda work is continuously strengthened, but it is very difficult to popularize it in practice.

(2) Under the impact of the market economy, the fire propagandized that "a clever woman can't cook without rice". Although the Fire Protection Law clearly stipulates the responsibilities of social units and news media in fire protection publicity and education, as mentioned above, there are no corresponding measures. In today's highly developed market economy, the current media is basically market-oriented, and some media and social units can't fully understand the public welfare of fire prevention work and operate fire prevention propaganda work in commercial form. For example, making fire-fighting propaganda materials, playing fire-fighting short films on outdoor electronic screens, and publishing fire-fighting special editions in the news media are almost all "public welfare" undertakings that need a lot of "funds" to support. Especially for economically underdeveloped areas, some socialized propaganda activities often stay in the planning stage because the funds cannot be fully guaranteed, which puts a heavy yoke on the propaganda work and seriously restricts the development of fire prevention propaganda work. In addition, the operation of commercial media has also brought "ice and fire" impact to fire protection propaganda. Emergency rescue and fire fighting can attract people's attention, and the theme of improving ratings is often reported by the news media first, which is a good phenomenon and is conducive to establishing a positive image of the fire brigade. On the other hand, when the fire propaganda needs to sum up fire lessons and popularize fire knowledge, or wants the news media to report fire supervision and inspection and expose illegal fire behaviors, due to the influence of ratings and other factors, the fire news published by TV stations, newspapers and other news media in recent years is consulted, and nearly 90% of the manuscripts are fire fighting and rescue, while the number of manuscripts for supervision and inspection or reminding people of fire safety is small. This is also the impact of the news media under the market-oriented operation on fire prevention propaganda.

(C) the lack of innovation in fire propaganda, education methods need to "keep pace with the times". In terms of external publicity, it can be seen from the internet that the police in Baixia, Nanjing have recently explored a more novel form and a more relaxed and humorous way to publicize preventive knowledge. As a result, the videos of "Tom Cat" and "Roar" produced by Baixia police became an instant hit, and the citizens were happy, but also kept in mind the common sense of fraud prevention. Previously, the police in Fujian and other places used the popular "ordinary objects" on the Internet to take precautions, and also achieved good publicity results. At present, in the process of fire propaganda, many innovative fire propaganda activities have appeared one after another. However, in some areas, most of the fire propaganda still stays in the indoctrination and "cold" propaganda forms such as posting banners, slogans, distributing leaflets, consulting and lectures. It is difficult to achieve good publicity results because of the lack of new forms and tricks of fire protection publicity that people love and accept. In terms of internal propaganda, the cart before the horse exists in some areas. It is considered that the focus of fire protection propaganda is to achieve a breakthrough in quantity in information manuscripts, while ignoring the importance of social propaganda and internal education propaganda in the army. In order to fully reflect the characteristics and experience of local fire control work, information manuscripts must work hard on topic selection and manuscript quality, and cannot be centered on the ranking of internal network information manuscripts. If we only fight for the ranking of manuscripts, it will bring great disadvantages. For example, in order to compete for rankings, we do not hesitate to write "fake, big and empty" manuscripts, or copy and fabricate false content. In the long run, propaganda work will hurt both inside and outside. (4) The propaganda talents are "green and yellow" and the propaganda team is "mixed". To do a good job in fire prevention propaganda, we must have an excellent team with high cultural level, good coordination, accurate grasp and enthusiasm for fire prevention. But judging from the current situation of fire propaganda, propaganda is only the work of a few people, and most of them are part-time. Especially at the brigade level, the propaganda work is even handed over to the coordinator, and there is also a phenomenon of "good and bad" in the fire propaganda team, which seriously restricts the development of propaganda work in mechanism.

Two, how to strengthen the fire propaganda, promote the fire safety "five one" activities in depth.

Fire propaganda that is closer to the masses and life is most easily accepted by the society. To truly realize the "national fire prevention publicity and education", it is necessary to change the wishful thinking of the fire department, establish a long-term mechanism of unified leadership of the government, division of responsibilities of departments, and active participation of social units and the masses, continuously carry out targeted and effective publicity activities, and constantly explore new means and methods.

(A) change the concept of propaganda, and constantly promote the government and relevant functional departments to form the subject consciousness of independent propaganda. It is necessary to clarify the objectives of the government's fire prevention propaganda work, and comprehensively evaluate the participation and integration of functional departments into propaganda work in all walks of life and the mobilization of social units to carry out fire prevention propaganda work. At the same time, it is necessary to incorporate the fire propaganda work into the assessment content of the higher-level government to the lower-level government, and make an objective and fair evaluation of the current situation of fire safety in a region. Fire propaganda work should be one of the responsibilities of party and government at all levels, departments and units. In particular, the "seven major institutions" stipulated in the Fire Protection Law should earnestly perform their duties and be the "vanguard" of social participation. On this basis, we will continue to expand the breadth of mass participation and strive to create a good situation of "universal concern and universal participation". The fire department should actively report the fire control work to the government and strive for the government's strong support in manpower, material resources and financial resources. With the increasing demands of social units and the masses on fire safety, the funds invested by some economically underdeveloped areas can no longer meet the needs of the whole society at this stage. Therefore, in addition to the necessary financial support and policy guidance from governments at all levels, we should actively seek the support of local organs, organizations and other units, increase investment in fire prevention publicity, continuously improve the conditions of publicity equipment and print fire prevention publicity materials in line with the principles of complementary advantages, mutual benefit and resource sharing, and create necessary conditions for carrying out publicity work.

(2) Broaden the channels of publicity and education, and take the construction of "four abilities" as an opportunity to promote the transformation of social units from "asking me to learn" to "I want to learn". The first is to cultivate the ability of self-training and self-education of enterprises. Social units should regard fire fighting training as a regular and long-term work, and through practical publicity and training, make employees understand and master the principles, principles and responsibilities of fire fighting, organize basic knowledge such as personnel evacuation and fire escape, and organize drills to put out fires, evacuate personnel and materials, and save people. In particular, the labor department should establish a long-term mechanism, and migrant workers with high mobility must receive fire safety training and education before taking up their posts. Workers with special types of work such as electric welding should also be required to hold relevant certificates. The second is to increase fire safety training for leaders of people's governments at all levels, responsible persons for fire safety in towns and streets, and police officers in grass-roots police stations. Regularly publicize the fire safety knowledge such as fire control policies, common sense of fire prevention, first fire fighting, etc. to the villagers, formulate fire prevention conventions, strengthen residents' awareness of self-discipline in fire prevention, and strive to establish a good situation of participation by the whole people and prevention and treatment by groups. The third is to give full play to the role of fire volunteers. Regularly organize fire-fighting volunteers to participate in the "Five Enters" activities of fire-fighting knowledge, and carry out fire-fighting publicity and education, fire prevention and fire safety rescue services. In recent years, the team of "Love Fire Volunteers" set up in Shantou City has helped special groups such as orphans, widows, injured and disabled people, sent rice, noodles, oil and other necessities to poor families many times, and organized children from poor families to visit fire stations. At the same time, it opened the hearts of vulnerable groups and brought them fire protection knowledge. The effect is very obvious.

(3) Improve the quality of propaganda work and create a "boutique" of fire prevention propaganda. With the improvement of people's cultural life, it is necessary for the fire department to coordinate with social organizations and non-governmental associations, explore new propaganda points, and create "excellent" programs in fire propaganda with professionals to meet the people's "tastes". For example, Shantou has always had the folk tradition of solve riddles on the lanterns. Shantou detachment combined with this folk custom feature, contacted the city lantern riddle art association, organized professionals to make 800 lantern riddles, and organized lantern riddles to be held all over the city, with high participation enthusiasm and good publicity effect; There are many photographers in the city, and a special photography association and website have been set up to promote it. Shantou detachment contacted the City Photography Association to hold "Beautiful Shantou". The photo contest "Looking at Fire Protection Development" took more than 3,000 excellent works from the photographer's perspective and reprinted them in many media, which fully reflected the progress and achievements of fire protection work. Various forms of fire-fighting publicity activities can make fire-fighting publicity enduring and full of vitality, and can become a popular culture of general concern to the masses.

(four) to strengthen the construction of propaganda team, to provide a strong guarantee for propaganda work. The fire department should attach great importance to the construction of fire propaganda team, fully equip with strong personnel, strengthen organizational leadership, set up a propaganda center, and designate a special person to be responsible for propaganda information work, so as to ensure that the propaganda work is clearly divided and implemented to all people. It is necessary to strengthen the training of fire propagandists, constantly improve their writing level and comprehensive quality, and adapt to the urgent requirements of fire propagandists in the new situation and new tasks. Nowadays, the contemporary information technology represented by the Internet and multimedia is changing people's life and learning style at an alarming speed, which requires fire propagandists to seriously study and study the laws and guiding methods of news public opinion, to train news spokespersons, set up online comment teams, hold regular press conferences and other forms, timely release information such as fire fighting and rescue, fire supervision and so on, and correctly guide public opinion, without waiting for dependence, avoidance, correct face and treatment. Vigorously publicize the advanced deeds and figures emerging in the work of supervision and law enforcement, serving the masses, fire fighting and rescue, and maintaining stability, and establish a good image of the fire brigade.

Fire propaganda should be practiced boldly and innovated, constantly analyze the new situation and changes, put forward new ideas and measures, comprehensively promote the implementation of the National Fire Publicity and Education Plan, and constantly improve the awareness and quality of fire safety of the whole people.