What are the charging methods for promotional videos?

There are many ways to charge for promotional videos, and of course there are many points to charge. There is no specific standard, because this is customized content.

I am a person who has been making promotional films for more than 4 years and made more than 200 films.

When it comes to charging, it mainly depends on Party A's demand and our own planning scheme.

For example, some traditional small and medium-sized enterprises in northern shops rarely spend a little more money on promotional films or advertisements; Because it seems unnecessary for them, they can't see the real thing.

Just like I 16 met the department manager of a big company in Qingdao and said that I would shoot a promotional film; After dawdling with him for about five or six days, he finally revealed the budget given by their company:

8 thousand RMB

The most important thing is that he also indirectly asked for 5 thousand benefits;

In the end, I can only give 3 thousand yuan.

He also said that he had heard from friends that he could shoot a promotional film for 800 yuan or 900 yuan.

Let me explain this here. Seven or eight hundred promotional videos are really the kind of people who have never studied photography at all. If they have a SLR camera, they will go to the store to take a picture of the east and the west, and then download a duangduangduang music online with their own skills, which becomes the so-called promotional film on the tall.

I don't deny that this production method is grounded and the display is clear. You can see the things in the shop clearly when you come up.

But I don't call it a promo.

Generally, the starting price of a relatively low promotional film is around 30,000, including the understanding of the company in the early stage, the creative plan and the shooting script; Then choose 5D or a7 with stabilizer, such as Ruying series; Shooting after simple lighting arrangement;

Don't watch many shots that are both tracks and shelves. Everything in this low-budget film is empty shelves, specially put out for laymen to see. If you have leisure time, you might as well consider how to connect each shot and how to achieve good results. Usually shoot 1 to 3 days;

After the shooting is completed, post-editing and packaging are needed. This work can usually be done by one person, but it is also a rather annoying job, because the early filming will not be very good, and the later filming will be made up. For operators, these devices are for customers. As for the late customers, they won't see a person changing day and night in front of the computer to make up for the mistakes made in the early stage. Of course, it is very likely that you will not come back, because the price is here. Finally, it may be done in a hurry, and the customer calls back, which may be changed dozens of times.

If the price can be around 0.2 million/200 thousand, then you can really put the shooting equipment on the camera and even invite some small actors. The shooting will be much more detailed and the lighting will be sufficient. In the later stage, color matching and editing are basically needed, but it will not be as difficult as making up for such a big mistake at a small cost. You can even do some good post-packaging, no need to use templates.

If you can have a million levels, you can directly watch the movie effect. Of course, the endorsement of car bombs is also another calculation.

Moreover, the settlement method will give more than 50% advance payment when the producer starts the script, which is enough for the basic consumption of filming.

About 40% will be paid when the first edition is submitted, and the final payment can only be used after it is completely revised.