IPhone SE3 production will be cut.

The production of iPhone SE3 will be cut. Apple plans to cut the production of iPhone SE by about 20% in the next quarter, that is, by 2-3 million units. IPhone SE3 production will be cut.

The production of iPhone SE3 will be reduced by 1. According to sources, due to the uncertainty of the Ukrainian conflict and imminent inflation, the demand for consumer electronics products has declined, so Apple will cut the production of iPhone and AirPods, and plans to cut the production of iPhone SE by 20% in the next quarter.

In fact, since the epidemic, the sales of iPhone SE have been sluggish. Of Omdia's best-selling 10 models last year, 7 were iPhones, but there was no iPhone SE. The total sales of iPhone 12, iPhone 13 and iPhone10/ranked second to fourth were 4 1.7 million, 34.9 million and 33.6 million respectively. These iPhone are all regular models of their series, and their prices are lower than the corresponding Pro and Pro Max models.

In this case, iPhone SE is the first product that iPhone will face production reduction. In particular, the latest iPhone SE 3 is equipped with A 15 bionic chips, which Apple can use for more profitable products.

Apple released the 2022 iPhone SE 5G mobile phone on March 9th. The machine is equipped with A 15 bionic chip, which supports 5G, starting from 3499 yuan.

In terms of appearance, iPhone SE 3 continues the design of iPhone SE 2, using aviation-grade aluminum metal with glass material, supporting IP67 waterproof and touch ID, with a 4.7-inch screen and three colors of midnight, starlight and red.

In terms of configuration, A 15 bionic chip is equipped with 6-core CPU, which consists of 2 high-performance cores and 4 energy-efficient cores. At the same time, the 16 core neural network engine can perform 15.8 trillion operations per second, which can speed up the machine learning operation of third-party applications.

In addition, the iPhone SE 3 is equipped with12 megapixel/1.8 aperture wide-angle camera, which supports intelligent HDR 4, photography style, deep fusion, portrait mode and other computational photography functions. It is understood that iPhone SE 3 also supports wireless charging using Qi-certified chargers.

According to foreign media reports, sources revealed that the demand caused by various factors is less than expected, and Apple plans to cut the production of many of its products, including the newly launched iPhone SE3.

According to foreign media reports, Apple plans to reduce the production of iPhone SE by about 20% in the next quarter, that is, by 2-3 million units.

Since Apple only launched the third generation iPhone SE supporting 5G at the press conference in the early morning of March 9th, this model is also available in official website, and the previous generation has been removed from Apple's official website, so the iPhone SE cut by Apple this time will be the output of this new model.

The slightly lower-priced iPhone SE also accounts for a certain proportion of Apple's iPhone sales. According to the data of research institutions, the second-generation iPhone SE launched by Apple in April 2020 accounted for 12% of Apple's iPhone sales in the same period, from its launch to the end of 20021. The newly launched iPhone SE supporting 5G is considered to have considerable sales in emerging markets. Apple's reduction in production will inevitably affect the final sales.

In addition to the newly launched iPhone SE, sources revealed that Apple also cut the production of AirPods wireless headsets, but unlike the iPhone SE, which cut the production in the next quarter, AirPods cut the production this year. When demand was weak, Apple cut orders by more than 6.5438 million pairs to reduce inventory.

In addition, affected by seasonal changes in market demand, Apple also asked suppliers to cut the output of the iPhone 13 series launched last year, which was millions less than the original planned output.

The production of iPhone SE3 will be cut. According to the supply chain news, Apple may cut the production of the new iPhone SE3 in the next quarter, which is expected to reach 20%. Soon, Apple informed several suppliers that production orders would be reduced by about 2 million to 3 million units. The main reason is that the market expectation is not optimistic. In addition, the uncertainty of the situation in Russia and Ukraine may lead to a shortage of raw materials, or inflation has begun to weaken the market demand for consumer electronics. In short, it may be because the sales of Apple's new iPhone SE are not optimistic.

New iPhone SE (from the Internet)

At the same time, not only the new iPhone SE, but also Apple requires suppliers to reduce the production of iPhone 13 series at the same time, and plans to reduce production by 2 million units. Apple also said that this is an adjustment based on seasonal demand.

In addition to mobile phones, Apple's orders for AirPods headphones decreased by more than100000, and the shipment of AirPods in 20021year was about 76.8 million. Perhaps it is because the stock market is not enough to support the subsequent sales plan, so before the arrival of new products, minimizing inventory is Apple's most urgent problem.

An executive of an Apple supplier has publicly stated that it is not surprising that Apple has become conservative recently. "The international situation has affected the expenditure in the European market. It is understandable that consumers will save money for food and heating. " But at the same time, it also leads to unreasonable high inventory in the smart phone market, which has a great impact on companies like Apple, and the industry will eventually make an adjustment.

Brady Wang, a technical analyst at Counterpoint Research, said that the growth forecast of the smartphone market in 2022 was lowered to around 5%, and the current world situation may bring uncertainty.