Planning scheme of restaurant promotion activities

Five plans for restaurant promotion activities

In order to ensure the safe and smooth progress of things or work, it is often necessary to make a plan in advance, which is a written plan with strong operability. Next, I will bring you the planning scheme of restaurant promotion activities. I hope you like it!

Restaurant Promotion Plan 1 "Reunion Dinner" is an essential family dinner in China during the Spring Festival, and it has become an essential food activity for family members to celebrate. It is a long-standing custom for China people to get together for a reunion dinner on New Year's Eve every year. But also from south to north, from east to west, all over the country, and even Chinese who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of all ethnic groups in China with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the Chinese New Year holiday culture, which carries the cultural accumulation and cultural implication of the Chinese nation's "Chinese New Year culture" for thousands of years. As a restaurant, there will also be a wave of promotions. How to attract more customers to book through innovative reunion banquets has become a top priority.

First, create an activity atmosphere

Many restaurants will distribute red envelopes on the festival day, with only one or two yuan in them, mainly to create an atmosphere, and some will do so by asking customers for red envelopes, but this method is relatively not good, and they will also express New Year wishes to each guest.

Second, the menu arrangement of "Reunion Banquet"

1, four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, roasted shredded chicken, Chinese cabbage and winter bamboo shoots.

2, four cold dishes: brine rabbit, pickled fungus, cold celery, jellyfish radish.

3, soup, staple food: soup fresh mushrooms, shepherd's purse rice cake;

4, fruit after dinner: get together:

Ingredients: red and yellow cherry 100g, small tomato (cherry tomato) 100g, cucumber (Dutch cucumber) 100g, 100% fresh orange juice 50g.

Production: Wash tomatoes, cut them in half, wash cucumbers, cut both ends into small pieces, put them in a plate, and pour 50 grams of fresh orange juice. The total heat of this product is about 1 10 kcal.

Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes and highlight beautiful themes such as blessing, such as happiness from now on.

Third, background music.

You can put some music to express your happiness and blessings, such as: Happy, treading on thin ice, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snake Dancing.

Fourth, the restaurant decoration

In order to highlight the lively atmosphere of the festival, restaurants usually set up decorations hanging related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.

Restaurant promotion planning scheme 2

I. Purpose of the event

National Day has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event:

"Happy National Day, good gifts."

Third, the activity object:

Carry out different promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time:

September 25th-65438+1October 8th.

Verb (abbreviation of verb) activity form:

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Promotion Plan _ _ Anniversary Celebration-Food Festival

Activity time:

Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).

Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1, buffet, ordering, new dishes, specialties, etc.

2. Discount consumption:

3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.

4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.

Restaurant promotion planning scheme 3

First of all, the catering industry should master the following holiday service-oriented management methods:

A. type of housewife. In other words, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B.it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality, low price, facing the public and serving the public, introduce various recipes such as "respecting the elderly", "loving banquet", "caring banquet" and "family reunion" to attract working-class people to their side and expand the target market.

C. type of series. In order to meet the consumption needs of modern people, restaurants and hotels should offer family-oriented New Year's Eve dinner and "rent chefs", and open rooms, bathrooms and other leisure facilities and places to residents to attract residents to entertain themselves in hotels for the Spring Festival.

At the same time, the operators of the catering industry should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can provide activities such as calligraphy and painting photography exhibition, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

Second, marketing activities should work hard in the following aspects:

1, to do a good job of "price reduction promotion".

One is cheaper than ten loves. At the end of the year, merchants should carry out discount promotion, buy big items and send small items, "make profits every day, offer discounts every day" and other promotional activities in the purpose of sincerely giving back to consumers.

2. Hotel layout and decoration during the Spring Festival:

A, put a golden couple at the main entrance until the Lantern Festival, and the hotel will provide photo service (guests have to pay the photo printing fee).

B, hang the sky on the plants around the hotel, put a big pot of kumquat on both sides of the main entrance of the hotel, and hang red lanterns on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

C. Hang the banner "Happy New Year from the Hotel to the People of the City" at the gate.

D basalt stickers on both sides of the gate, such as "Golden Cup Drinks Kunda" and "New Year greetings from BMW", are horizontally approved as "Congratulations on the New Year".

E. Paper-cut patterns of the Year of the Horse are posted on the glass doors on both sides of the hotel lobby.

F, two staff members (a pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing pony costumes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under/kloc-0 who have been dining in the hotel.

G, on the third floor, the fourth floor balcony railings with colorful flags.

3, a hotel restaurant Spring Festival promotions:

A. Spring Festival Package: There are many benefits and surprises, and the "Good Luck" package will be launched during the Spring Festival-

Catering: 666 yuan/table (including service charge, only in the restaurant on the third floor)

Room: 288 yuan/room/day (including two breakfasts)

Entertainment: 12:30- 16:30 gives a private room for 3 hours, 16:30-02:00 gives a private room for 2 hours.

Rooms: From New Year's Eve to the fifteenth day of the first month, 20 special standard rooms are launched every day at a price of 208 yuan/room/day.

Anyone who stays in the preferential standard room will get a beautiful Spring Festival gift.

B, New Year's Eve (18: 00-21:00) to launch "auspicious" New Year's Eve:

588 yuan/table 688 yuan/table 888 yuan/table

On New Year's Eve (2 1: 00- 12: 30), a "sumptuous" New Year's Eve dinner was launched.

888 yuan/table 1080 yuan/table 1288 yuan/table (zero, send a lucky jiaozi.

Book the New Year's Eve dinner in advance and get a small gift. (When the meal is over 1000 yuan, it is worth about 20-30 yuan to send a big pillow. Pillow is one of the necessary items for office workers and home life. It is more practical for customers to send a pillow for consumption. When different zodiac mascots are hidden in the pillow, guests can exchange this mascot for corresponding prizes at the reception desk. The mascot of the zodiac is a horse, and the corresponding prize is a fashion desk calendar. Other zodiac mascots are small Chinese knots. )

C. During the Spring Festival, the banquet hall will launch the Spring Festival package.

Sheraton: 688 yuan/table.

Rich and auspicious banquet: 788 yuan/table

Five Blessingg Banquet: 888 yuan/table.

"Food Times" comments:

The Spring Festival is the golden season for catering sales, and all catering enterprises understand this truth. However, the characteristics of Spring Festival consumption have changed year by year. Whoever can gain insight into opportunities and seize hot spots is the winner. From the micro point of view, this is the case, but from the macro point of view, how to make overall plans, guide consumption, form hot spots, and do a good job in the "new year project" is a big article.

Restaurant promotion planning scheme 4

Time:

April 28th-May 3rd (_ _ Store)

Activity content:

1, the slogan: "Visit Wang Fu, eat Sichuan food, and refresh yourself".

During the Golden Week from April 28th to May 3rd, every guest who holds the tickets for the day's garden will be given a cool and sweet fruit (or a cup of sour plum juice) at each table.

2. Touch the "May Day" lucky draw.

During the holiday period from April 29th to May 1 day, diners in _ _ store can take part in the lucky draw with the statement, and those who draw the words "May 1 day" will get a ticket to _ _ Park. Anyone who draws out the words "Wuyi Store" will get a tricycle ticket to visit Shichahai Hutong.

3. The vegetable-flavored camphor tea duck in _ _ restaurant is on sale.

During the activity period from April 28th to May 3rd, the _ _ store will sell limited number of _ _ restaurant dishes-fragrant camphor tea ducks every day, with the original price of 96 yuan/duck and the special price of 60 yuan/duck. During the activity, there are two special dishes for guests to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and red ginseng and chopped green onion 48 yuan/serving (original price 88 yuan).

In addition, in order to give back to consumers, during the activities from April 28th to May 3rd, _ _ Store specially launched three packages of "Fine Sichuan Cuisine People's Price": 188 yuan's parent-child package, 588 yuan Happy Six-person package and 880 yuan's 10 family photo package.

4. Book a "Yizhizhai" restaurant to enjoy the garden.

During the activities from April 29th to May 3rd, all guests who dine in Yizhizhai can visit _ _ Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine is a classic in Sichuan cuisine".

The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, during the small holiday, relatives and friends rarely get together; Second, it is in the spring season, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market! It is also very important to make a concrete analysis of the market environment:

Self-analysis:

Is to make an objective evaluation of the situation of your own production department. Every catering marketer can come up with many first-class promotion methods, but no one can ignore: what can managers do in a specific business period, in a specific cooking level, in a specific restaurant environment and in the use of limited resources? This requires operators to think about it: what is the purpose of promotion? What can you do with your cooking level? What can your restaurant environment do? How much do you want to spend?

Customer source analysis:

The tourist source of May Day catering promotion is very important, so managers should deeply analyze the situation of the tourist source market in order to be effective. When analyzing customers, we should consider the following questions: Who is the customer? What do customers need to satisfy? What are the customers dissatisfied with?

Restaurant promotion planning scheme 5

I. Theme of the event:

Celebrate the festival, offer and delicious food are waiting for you.

Second, the activity time:

65438+1October1~ 65438+1October 4th

Third, the purpose of the activity:

Increase the unit price of customers and promote the achievement of sales targets.

Fourth, the theme activities:

During the period from June 65438+1October 65438+1October 4 to June 65438+1October 4, consumers can add X yuan to exchange any goods carefully prepared for them.

Note: Single receipt is not cumulative.

Gift requirements: How many items should be selected as movable items? The price should be more than three yuan. Some items with large gross profit loss can also be limited, but more than eight items must be guaranteed every day.

Verb (abbreviation for verb) introduces activities.

The staff is responsible for the day.

Sixth, the atmosphere layout:

Interior atmosphere layout: entrance exhibition board, atmosphere creation at the event site, and in-store posters.

Seven. Activity execution and division of labor:

Planning department: responsible for the publicity, planning, operation and follow-up of activities.

Purchasing department: responsible for the organization and delivery of goods.

Finance Department: Responsible for the availability of funds.

Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.

Food promotion content:

1, dishes: restaurant promotion, many merchants will launch corresponding packages and launch corresponding dishes for consumers to choose from.

2. Production: Let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.

3. Look: make food in front of consumers, attract consumers' attention, and add invisible signs to restaurants.

4. Price: Attract consumers through price, and don't lower the price while lowering the restaurant brand.

5. Gifts: Offering some holiday-related gifts can attract some consumers. For example, you can get some gifts by booking in advance. If you spend more money, you can get some gifts. Gifts should conform to your own restaurant brand style.

Catering off-season promotion method:

1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, the main product is _ _, and some special dishes based on _ _ can be introduced as a supplement to the restaurant;

2. Develop varieties suitable for seasonal consumption and create selling points. For example, ice cream hot pot and light hot pot in summer hot pot can give customers more choices. At the same time, new varieties can also create new selling points and publicity points for restaurants and attract a wider range of consumers to participate in consumption.