How to design high-quality enterprise picture books?

The main contents of the product brochure are: brands, products and services, and targeted psychological guidance for consumers.

With the help of written expression, consumers can identify with certain concepts, viewpoints and analytical ideas, so as to promote product brands and sell products.

Purpose. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) shares the brochure design process:

First, data preparation.

Company brochures should be prepared with corresponding materials, such as company qualifications, general situation of company development, leading team, company philosophy, core values, etc. , and the product manual should also prepare product information including pictures, data and uses. Understand the positioning of the company and organize relevant photos.

Second, market research.

Investigate customers' corporate awareness, product sales channels, product buyers, product prices, advertising methods, locations, promotion models and so on.

Third, design orientation.

According to the core values of the enterprise, the nature of the product, the company logo, and the design style of positioning the album, grasp the psychology of customers and consumers and do what you like.

Fourth, the design scheme

Combined with the previous steps, according to customer needs and consumer psychology, several sets of design style schemes of picture books are designed, which are reviewed, revised, finalized and carefully handled by customers.

V. album production

Select the appropriate album paper and binding method, make the album into a finished product, discuss the design and promotion plan, and finally promote it according to the plan.