Introduction to the Specialty of Jianghan University School of Design

This major cultivates applied senior professionals with international design cultural vision, China design cultural characteristics, meeting the needs of the innovation era, integrating traditional print media and modern digital media, and being able to engage in artistic design and research such as advertising design, packaging design, corporate image design, book design and modern digital media design in professional design institutions, design companies, news publishing institutions and enterprises and institutions, with strong comprehensive design ability and meeting the needs of diversified social development.

Second, the business training requirements

Students in this major mainly study the basic theories and methods of visual communication design. Through the cultivation of artistic design thinking ability and the basic training of artistic design methods and skills, students can have the basic quality of innovative design in this major. Have the artistic design ability in the fields of advertising design, packaging design, corporate image design, book design and modern digital media design. Graduates should have the following basic knowledge and ability:

1. Master the basic theory and knowledge of visual communication design;

2. Master the expression of visual communication design, experience and use interactive media such as design theory, graphics, text, images and space for design learning, and be able to carry out complete creative design in the fields of advertising, packaging, corporate image, books and modern digital media.

3. Understand the frontier theory, development trend and application prospect of visual communication design at home and abroad;

4. Skilled in computer-aided design, with certain design software application ability;

5. Strong macro grasp ability and practical operation ability, including comprehensive design ability in communication, organization, planning, creation and performance;

6. Master the basic methods of literature retrieval and information inquiry, and have certain professional research and practical work ability;

7. Master a foreign language and use it skillfully.

Third, the core curriculum.

Graphic design, font and layout design, visual communication, consumer psychology, digital interface design, artistic photography, brand image planning, media interaction design, display design, professional subject design. Fashion design, fashion performance and image design I. Training objectives

Cultivate applied senior talents with all-round development of morality, intelligence, physique and beauty, with certain artistic aesthetic accomplishment, basic knowledge of fashion performance and display skills, who can engage in fashion modeling, fashion performance choreography, model agency management, model education, image design and fashion marketing in clothing enterprises, model companies and teaching departments.

Second, the training requirements

Students in this major mainly study the basic theory and knowledge of fashion performance and image design, accept the skills training of fashion performance, image design and advertising display planning, and have the basic ability of performance and image design. Graduates should meet the following requirements:

1. Support China's * * * production party and love the motherland. Have the consciousness of reform and innovation and international competition, professionalism and team spirit; Have a correct outlook on life and values, develop good moral sentiments and personal behavior norms, be honest and law-abiding, and have a sense of fair competition.

2. Master rich scientific and cultural knowledge and be familiar with the principles, policies and development trends of professional models and image design industries at home and abroad. Master the basic theory and knowledge of fashion performance and image design.

3. Have rich knowledge of traditional culture, inherit excellent traditional culture, develop healthy and noble aesthetic concepts and abilities, and form a sound personality with traditional cultural heritage and modern spirit. Master the professional skills and methods of fashion performance and fashion design.

4. Master a foreign language, have a certain international vision and international communication and cooperation ability, and have strong computer application ability.

5. Independent performance director and innovative ability in planning and management.

6. Have strong professional knowledge and theoretical analysis and problem-solving ability.

7. Master the basic knowledge of sports and the skills of scientific exercise, develop good exercise habits, health habits and living habits, and be physically and mentally healthy.

8. Have certain scientific research and practical work ability. Master the basic methods of literature retrieval and data query.

Third, the core curriculum.

Basic training of costume performance, physical training, skill training of costume performance, choreography and planning of costume performance, image design style, character modeling design, costume painting techniques, costume design, costume structure, Chinese and foreign costume history. Product design I. Business training objectives

This major trains the coordinated development of "thick foundation, wide caliber, emphasizing ability" and "knowledge, ability and quality", and has solid theoretical knowledge of industrial design and product modeling ability, good professional skills and professional quality. You can engage in product innovation design, management, scientific research or teaching in enterprises, professional design departments and teaching and research units, and you can also engage in visual communication design, information design, environmental facilities design or teaching related to product design.

Second, the business training requirements

In terms of ability structure, this major requires students to have a certain sense of innovative thinking in design, and initially have the ability to analyze and solve the research, development and design problems encountered in the process of product modeling design by using what they have learned; Can clearly express design ideas, be familiar with the procedures and methods of product design, and be able to make reasonable improvement and development design on the basis of fully grasping the functions, materials, structure, appearance, processing technology, internal mechanism and market demand of products. This major also requires students to have strong image expression ability, and can vividly and accurately express design intentions with sketches, drawings, models, renderings and computer graphics technology. Graduates should meet the following requirements:

1. Master the basic theory and knowledge in the field of industrial modeling design;

2. Have the knowledge of relevant materials and production technology and the basic ability of design and production;

3. Familiar with relevant guidelines, policies and regulations in related product design fields;

4. Understand the prospect and demand development trend of product design in related product design fields;

5. Have preliminary scientific research and practical work ability, and have certain creative thinking ability;

6. Master the basic methods of literature retrieval and data query;

7. Master a foreign language and use it skillfully.

Third, the core curriculum.

Modeling foundation, rendering representation, engineering drawing, digital product design, materials and technology, model making, design methodology, ergonomics. Fashion design and marketing I. Business training objectives

This major trains applied senior professionals who can engage in clothing and fashion design planning and research, have strong design creativity and hands-on production ability, have strong market design awareness and market competitiveness, master the basic operation knowledge of clothing enterprises and clothing markets, master the basic methods of fashion trends and fashion forecasts, and be able to engage in design, research, teaching and management in clothing art design and marketing and art design institutions.

Second, the business training requirements

Students in this major should master the basic theory, basic professional knowledge and basic professional skills of clothing and costume design, understand the concept and design method of clothing and costume design, and be familiar with the whole process from inspiration to expression, from painting to modeling.

Graduates of this major should have the following knowledge and ability:

1. Master the professional skills and methods of artistic design and creation, and have the ability to design all kinds of clothing styles, structures, accessories and clothing;

2. Have the basic ability to independently carry out art design practice, and have the ability of clothing advertising design and commodity display design;

3. Be familiar with policies and regulations related to economy, culture and art, and have the preliminary ability of clothing production, management and market prediction;

4. Understand the development trend of art design at home and abroad, master the knowledge of clothing history, clothing aesthetics and social psychology, and have strong aesthetic ability;

5. Have certain practical operation ability and scientific research ability, including comprehensive ability of communication, organization, planning, creation and performance;

6. Master the basic methods of literature retrieval and information inquiry, and have certain scientific research and practical work ability;

7. Master a foreign language and use it skillfully.

Third, the core curriculum.

Clothing design methods, clothing accessories design, Chinese and foreign clothing history, ergonomics, clothing materials and fabric design, clothing painting techniques, clothing design, brand design and marketing. I. Business Training Objectives

The major of environmental design is a comprehensive subject integrating art and technology. Students mainly study the basic theories and knowledge of interior design and landscape design, and learn the methods and procedures, materials and techniques of environmental art design. This major mainly trains application-oriented senior professionals who master innovative design concepts and environmental art design knowledge, have certain aesthetic and hands-on production ability, have computer-aided design technical ability and artistic accomplishment, and can engage in environmental design work in interior design, landscape design and other fields.

Second, the business training requirements

Students in this major mainly study the basic theory and knowledge of interior design and landscape design, receive basic training in environmental design methods and design skills, and master the basic ability of computer-aided design. Graduates should meet the following requirements:

1. Master the basic theory and knowledge of architecture and environmental art;

2. Master the basic methods of architectural and environmental design research;

3. Have the basic ability of freehand brushwork artistic expression and computer application;

4. Familiar with the principles, policies and regulations in the field of environmental art design in China;

5. Have the ability to use professional knowledge and theoretical analysis to solve problems;

6. Master the basic methods of literature retrieval and information inquiry, and have certain scientific research and practical work ability;

7. Master a foreign language and use it skillfully.

Third, the core curriculum.

Ergonomics, architectural design methodology, architectural drawing, environmental design principle, interior space design principle, Chinese and foreign architectural garden history theory, villa interior design, dining space interior design, landscape space research, residential landscape design. First, cultivate characteristics

In order to further deepen the teaching reform, improve the quality of personnel training, and cultivate applied and compound design talents with profound cultural heritage, interdisciplinary comprehensive knowledge system and personalized innovative thinking, the School of Design has implemented large-scale enrollment. Students enter the school according to the design, and through wide-caliber general education and large-scale platform courses, students can know their own majors, know themselves and choose their own majors. After completing the study of general courses and large-scale platform courses, enter the stage of professional training, guide students to learn across majors in many ways and ways, and encourage students to minor or double major in the second major.

The basic educational system of design major training is 4 years, with the first 3 semesters as the basic training stage and the last 5 semesters as the professional education stage. The first three semesters were based on design, taking general education courses and basic design courses. In the fourth semester, according to the principle and process of major selection stipulated by the school, students choose one of the four majors, such as visual communication design, environmental design, product design and clothing design, and implement a flexible academic system of 3-6 years. Those who have completed 165 credits within the specified study period and meet the requirements of graduation and degree will be awarded graduation certificates and bachelor's degree certificates in art according to their majors.

Second, the basic training objectives

Cultivate high-quality applied design professionals with international design cultural vision and China design cultural characteristics, adapt to the needs of the innovation era, have solid basic theoretical knowledge, skilled professional skills, all-round development in morality, intelligence, physique and beauty, high comprehensive quality, strong practical ability, innovative spirit and serve local economic construction and social development.

Third, the basic training requirements

1. Love the motherland and support the China * * * production party. Have good political literacy, ideological quality, moral quality, honesty and teamwork consciousness, and develop good moral sentiments and personal behavior norms.

2. Master rich scientific and cultural knowledge, solid basic knowledge of art disciplines, systematically master the necessary basic theories of this discipline, initially master the ideas and methods of educational innovation and scientific and technological innovation, and have the basic ability to independently carry out design practice.

3. Have rich knowledge of traditional culture, inherit excellent traditional culture, develop healthy and noble aesthetic concepts and abilities, and form a sound personality with traditional cultural heritage and modern spirit.

4. Have cultural, artistic and interdisciplinary knowledge literacy, understand the relevant policies and regulations in the design field, understand the development trend, application prospect and industry demand of this discipline, and have comprehensive design innovation, language, written expression and social communication skills.

5. Master the methods of information acquisition, literature retrieval and data query, and have preliminary scientific research ability and certain creative thinking.

6. Master a foreign language, have a certain international vision and international communication and cooperation ability, and have strong computer application ability.

7. Master the basic knowledge of physical education and scientific exercise skills, and reach the national standard of college students' physical education and military training. Develop good exercise habits, health habits and living habits, and have a sound mind and a healthy body.

Fourth, the core curriculum.

Sketch composition performance, color composition performance, Chinese and foreign art appreciation, software application, three-dimensional space composition, perspective, world design history, aesthetics, introduction to design disciplines, China traditional decorative arts, and design science.