How to find talents for the promotion of Xiaohongshu

Xiaohong finds ways to promote talents: through Xiaohongshu APP private letter, dandelion platform, service provider.

1, little red book app

Find your favorite blogger and contact the blogger directly through a private message or the email address left by the blogger.

2. Dandelion platform

Search the nickname of the blogger directly through the dandelion platform, then look at its operating data in dandelion, and then communicate with the blogger.

3. Blogger/service provider recommendation

Bloggers have their own blogger circle, which allows bloggers to recommend some high-quality talents around them, introduce similar brands to bloggers, and find pr and middlemen to help contact bloggers.

Ways to find high-quality talents

1, daily data, you can look at the number of bloggers' fans, the amount of notes read, the interaction rate (likes, collections and comments), the growth of fans in the past 30 days, and judge the growth trend of accounts.

2. The likes and dislikes ratio can reflect the quality of the account. For example, the number of fans in the account is 2000, and the likes and favorites are 1 000, so the ratio of likes and dislikes is 1:5. If the fans are 1 0,000, and the likes and favorites are 1 0,000, then this data is not very good.

3, the authenticity of the account, some bloggers' information is brushed up, fans and interactive robots are all, which has no effect on brand promotion, so to judge the authenticity of the blogger's information, you can click on the blogger's homepage to see if the content is all business notes, and check your own fan homepage (see if fans post normally and whether they are robots).

The above contents refer to Baidu Encyclopedia-Little Red Book.