Traditional Culture Encyclopedia - Photography major - Overview of urban painting products

Overview of urban painting products

"Draw a picture in a city"

Every city is a picture.

Every woman is a beautiful landscape in urban painting.

Age: fashion and intellectual, psychological age 26-36.

Occupation: freelance, civil servant, clerk, self-employed.

Geographical area: the whole country

Shopping habits and patterns: department stores, shopping centers and boutiques.

Lifestyle description: She is an urban woman who pursues the balance between life and career, and actively explores new things around her. She usually wears fashionable and comfortable semi-formal clothes, or clothes styles that can reflect the inner world of female charm.

Description of holiday activities: I often go to three or five family gatherings or vacations on weekends, and always forget to look elegant, unique and unobtrusive.

Sensitivity to fashion: popular information: popular intuition mostly comes from one's own social experience and knowing how to taste classics and appreciate new creative designs.

Influence of friends circle: Although she and her friends are willing to discuss fashion or share life tastes, they also maintain a unique aesthetic point of view.

Self-awareness: Her emotions are regarded as fashion and the rhythm of her life.

Unique physiological needs: I am not necessarily the most beautiful, but I must be different.

Pay attention to appearance and expression: As a professional woman who loves fashion, she shows an intellectual, handsome and elegant image in her clothes.

Expectation of clothing: persistence of taste and expression of self-confidence. -Urban Painting-"Six Values"

Enterprise level: * * wins

Team level: teamwork and continuous learning.

Personal level: passion, honesty and concentration.

We:

Cooperate, not be a hero.

We should make up for people's shortcomings with their strengths, not all-rounders.

Want the market, don't build a car behind closed doors.

Want customers, not short-term.

Want results, not reasons.

. . . . . .

With the concerted efforts of Qi Xin, we can achieve even greater success. Every city is a picture.

Every woman is a beautiful scenery in urban painting.

The consumer group of "one city, one painting" brand is located in urban women with psychological age between 26 and 36. They may not be the most outstanding in appearance, but they love home, career and life! Most of them have successful careers, good taste and know how to enjoy life. They need to show their intellectuality and elegance and express their confidence and beauty through their own clothes.

The brand of "one city, one painting" emphasizes that products are only a life attitude to guide women. We believe that every woman needs care, and every woman has the right to show her uniqueness. So our product design pays attention to the emotional expression of urban women. Orientation of urban painting: the joint of fashion and art.

In the women's clothing industry, the joint name rate has always been one of the necessary indicators for the performance of terminal stores. The survey shows that when women buy clothes, they are more likely to buy more than two pieces at a time, rather than one. There is a saying that women don't like to buy clothes, but like to find clothes that suit them! Clothing collocation should better reflect women's temperament and personality.

At present, there are countless women's brands. Facing the increasingly serious homogenization, xu teacher emphasized that clothing is a manifestation of self-confidence and beauty! Can not be simply copied, copied products are the same, lifeless. Today, with more and more attention paid to psychological needs, the core competitive advantage of "one city, one painting" is to do what others can't do and insist on originality. "The biggest difference between one city and one painting and other women's clothing brands is the mix and match, which can be combined at will. For example, when designing a sling, designers will also give five or six matching schemes and corresponding products, including coats, vests and corresponding skirts. A pair of cropped trousers can also be matched with four or five different styles. Through mashup, the professional problem of collocation is solved, and the product can speak for itself. At the time of terminal sales, the shopping guide does not need too many recommendations, and customers can match them at will. Six cards and nine cards are common.

How to join

Company address: Floor 2 and Floor 3, Building B, Haihua Industrial Building, No.28 Taining Street, Taisha Road, Haizhu District, Guangzhou.