How can the new brand of WeChat business quickly build momentum and win the trust of users?

The first person in actual combat of WeChat business. If you have any questions about WeChat business, you can ask me ~ I have met many bosses who switched to online entities. After the exchange, what impressed me most was their confidence in their products. The focus of chatting is always how powerful their products are. It is precisely because of this deep-rooted thinking that they always spend a lot of time on their official website, product sales pages, and even information advertisements for recruiting distribution agents. Is this wrong? I don't think so After all, products are the core premise of everything, and the choice of products is unreliable. The subsequent operations are a mirage and the foundation is unstable. However, the current problem is that there are too many similar, homogeneous and replaceable products, and people's consumption habits have also been upgraded from "wanting to have" to "wanting to be better". A large number of homogeneous products have caused customers to "switch brands". In this case, even if you really are, you are far away from the "flower head" of the group of vulgar powder, but if you only emphasize your "natural beauty", many times, you don't even have a chance to impress users at first, so you are sent away layer by layer! What's more, it is an unknown or little-known new brand. Why do customers choose you among many homogeneous products? Have you been selected as an agent in the WeChat business? It's simple. First of all, it can be summarized in one sentence, that is, "brand planning and packaging from the perspective of satisfying security." I don't know if you have noticed all the concerns of customers, such as what is expensive, what is not easy to use, what is afraid of being cheated, what is afraid of being ridiculed, and so on. In fact, it is all a question of "security"! So how to satisfy the user's sense of security? How to carry out brand planning and packaging? How to make customers trust from the beginning? What are the specific steps? 1. The specific operation of "authority" is: an authoritative media; B authoritative classics; C authoritative organization data D authoritative experts, like several WeChat commercial brands we cooperated with, spent about 3W at the beginning of the recruitment agency, looking for CCTV advertising cooperation, making CCTV LOGO logo, cooperating with news push, as well as soft text, audio and video, follow-up editing and promotion, with overwhelming results; The data of authoritative organizations is even simpler. What certificate, trophy, industry qualification or data certificate did the authority give you? In short, it can prove that you are awesome. Your brand is fresh enough to apply for R standard, but it is blank. What should I do? It doesn't matter. The solution is always more difficult than the reality. You still have everything. In addition, you can invite experts in related fields or package an expert image for Amway. 2. The specific operation of conformity psychology and conformity psychology: a celebrity endorsement; B celebrity customers; Numerous evidences of customers; D best-selling or market feedback/evidence; E. customer testimony; Needless to say, celebrity endorsements, especially the latest little red book, are particularly popular and make brand partners incisively and vividly. Celebrity customers use old shops the most, which are common in snack bars in various scenic spots. There is a lot of evidence from customers, such as those who specialize in WeChat business consulting, and they will directly post LOGO of many customer cases at the door. At first glance, they are very safe and reliable. This is the purpose! The evidence of hot sales, market feedback and customer testimony are easy to understand. E-commerce has run out, and it sells tens of thousands of pieces at every turn, ranking first in the whole network, and there are various feedback charts and transaction charts. Don't underestimate them, they are really useful! As for the client's testimony, I'll call you directly now to give me a favorable comment. Better bring pictures. I still call you several times a day and add WeChat cashback 10. Why? In addition to being dragged into their customer "pond", the most important thing is to directly affect their conversion rate and their sales. Can you not call? If we are a WeChat business, we can throw customer feedback pictures, use renderings and so on in the circle of friends! 3. Specific operation of zero-risk protection: A is free; B package returns; C guarantee of value for money; Human greed, such as 360, breaks the market structure for free. Everyone knows that there is communication and traffic. There is a cosmetics brand, and the free strategy is very good. 299 sells big suits and small suits. You can try the small one first. It doesn't matter if you feel bad. The small ones can be used at will, and the big ones will be returned. The money will still be returned to you, but you can try it for free. Let's not talk about the return of bags. As we all know, there will be a fine of three or seven days if the package is returned. In my opinion, premium protection is the most effective zero-risk operation, even more reliable than free. For example, if you sell a course, you will get a sales information tutorial of 699, but you don't think it is cost-effective. It doesn't matter, you will still get the tutorial without paying you back. This is also the use of the public's "love to take advantage" psychology. Later, I saw that many tutorials are sold directly, such as 699, but if I feel bad, I will take 700 back and 650. However, we should remind everyone that when operating the free strategy, we should pay due attention to avoid the harvest risk of the "bonus hunter" Party, otherwise the benefits you squeeze out will not reach your customers at all, and will be directly stolen by special personnel. 4. Real people borrow specific operations: founder A; B. as an example; Customer role model; For your customers, personal brand impression is much stronger than mechanical cold brand impression, so the publicity effect of brand founders is often much better than simple brand promotion. No way, it is always easier to remember people's names than brand names, so it is far easier to trust a person than a brand. This is a focus of our personal IP! The proxy role model, as the name implies, is your proxy role model. I saw a few photos in the living room of a lighting factory before, all of which were taken at the meeting of several provincial TOP 10 generations. The date of the text is so convincing. And later, when the lamp factory was an Internet provider in Shanghai, it also specially hired several representative agents, who set an example and publicized it. Most of the characteristics of these role models are common, but they can all be said to be typical. What treasure mother, what factory workers, what office workers sideline and so on. In short, you can't feel the distance! Customer role models are similar, except that one is for B and the other is for C, but they must be typical and have points that can be packaged and publicized. For example, some fat-reducing examples in WeChat business always bring out the most obvious beauty who participates in weight loss, which is less cold and hard than soft articles and more accurate and utilitarian than ordinary stories, but the focus is still on the truth, at least the truth is expressed. 5. The specific operation of "holding thighs" partners: a well-known partner; B well-known supporters; The channel side of C Niu X; Well-known partners, such as you have done activities with a well-known brand, you have been a partner of a big brand, and you are a supplier of a big brand. These can be written in detail. Isn't there a joke online? Take a million buses to work every day and chat with the top 500 executives in the world. Although this joke is poking fun at those who pretend to show off their wealth, the meaning is right. China people always pay attention to the doctrine of the mean, but they classify publicity as shallow. If you ask me, you have to be moderate and low-key, but you have to do high-profile publicity. No one knows what you do. How can we have valuable interaction? How can there be development? In today's era when a hundred flowers blossom and a hundred schools of thought contend, X is indeed a productive force to some extent. Don't you know that people often read books? Looking at the preface or cover, there are always many books by this author and endorsements of this book, which are typical of well-known supporters. The channel side of Niu X is common under the physical line. It's always a bunch of shops in downtown and busy downtown. It will always be Wanda, Dragon Dream and other business districts. Product brands sell well and people are constantly flowing. The last time, it was also a publicity picture about product LOGO and product packaging. This is also relying on the credibility of these big business districts to build momentum for themselves. This move, now more and more WeChat merchants are starting to operate, such as talking about N store cooperation, which is an effect of hype packaging! 6. The specific operations of shaping a positive image: First, public welfare activities; Social activities; C new concept; Public welfare activities are easy to understand, right? In fact, it is feasible to operate separately. Public welfare belongs to public welfare, and social intercourse belongs to social intercourse. For example, many retailers claim that your consumption will be 1 gross 1 yuan to help poor children. The 404 page of many brand websites has also been adjusted to help abducted children. This is a typical example of public welfare utilization. The profits of enterprises always give people a kind of perfidy and unconscionability. Therefore, it is basically very difficult to truly trust and trust a brand, especially a new brand. Therefore, a brand that is enthusiastic about public welfare has at least some respect in the hearts of most users. Just like those good deeds reported in the media, although they are only simply swept away, they all have the same respect for this good person. On the other hand, social activities are even simpler. Industry-related activities, such as wedding dress exhibition, lighting exhibition, and non-industry activities, such as marathon, are all opportunities for packaging. If you have money, you can sponsor them. If you don't have money, people will take pictures. At least, you should pay attention to participation. Packaging can be planned if there is "material". The new concept has two uses: 1 is the first one, and 2 is a new term to change the concept. Very easy to understand. For example, in the previous Coca-Cola dispute, Coca-Cola used its original concept to make consumers think it was genuine. When introducing me to the brand founder, there was an elderly female boss who claimed to be the first Jiangxi woman to climb Mount Everest. I can't help it Who told people to only recognize the first? Fame, fame, you have to fight for a name first! Changing the concept of new terms, such as Xiaomi, who is ridiculed as a monkey, is typical. For example, the most common stainless steel became austenitic 303 stainless steel in Xiaomi's publicity. Very tall and awesome. There is no way. Frostmourne is always more deeply rooted in people's hearts than Joy of Fire. The case seems to be the opposite, but the meaning is correct. Unfortunately, the millet tree is very popular. These actions are official, in fact, they are endorsed by the trust of major channels! Of course, one more thing is that our products should be really excellent. If these methods and skills shared above are used properly, they will bring you a qualitative leap. In addition to enhancing trust and publicity, we also need to seize the brand advantage and establish the brand image of the industry! The carpet layout of agents/amateurs/network celebrities, grasp the vocabulary of efficacy, and improve the appearance rate compared with similar brands in the industry!