Commercial Aesthetic Pictures —— How to take beautiful pictures and get rid of rigid posture

As an art form, commercial illustration occupies an important position in modern design environment with its fashionable and beautiful style, and its influence involves various fields such as economy, life and culture. The following are the most beautiful high-definition landscape pictures I have compiled.

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What commercial advertisements are worth appreciating? According to different modes of communication, commercial advertisements can be divided into TV advertisements, newspaper advertisements, magazine advertisements, outdoor billboards and online advertisements. Diversified communication methods determine the variability of commercial advertising design expressions. Recommend a few recently seen advertisements:

Huawei's advertisement

Whether it is a brand or a product, it can be called a classic in advertising. Huawei has produced many excellent advertising works. And there are various types, whether it is sand sculpture, inspirational, story, or mind-wandering. Huawei's advertising is positive and sunny. While promoting positive energy, it also makes people understand the products promoted. Huawei's advertisements are particularly attractive to everyone. What I can't forget is Huawei's music advertisement Dreamitpossible. This is the music that I chose to buy Huawei mobile phones. The advertisement tells an inspirational story of a girl who persevered in realizing her dream since childhood. Her inspirational story gives more meaning to ethereal and beautiful songs, which makes people feel very encouraged. After watching the advertisement, I want to say that it is great to inspire Huawei to have a dream!

Advertising in Thailand

Advertising in Thailand is also very good, and various types of advertisements emerge one after another, which is impressive. What impressed me the most recently was the advertisement of Thailand China, called "Beauty". This advertisement is based on a true story about a female student trying to raise a baby girl picked up from a trash can, so that she can grow up healthily and receive education. And I face it alone, people who don't know the truth crowd out slander and bear the stigma that I shouldn't have at that age. The advertising story shows the true inner beauty of women, which is very warm and intimate. At the end of the advertisement, Ge Hua's beliefs and ideas were also publicized.

Yize automobile advertisement

The advertisements of automobile brands, some of which focus on warm cards or sentimental cards, seem to be full of happiness at first glance; Some are handsome guys and hot girls, which are eye-catching and eye-catching; Some just show off their driving skills without saying a word, full of willful close-ups from various angles, and really have their own characteristics and creativity.

I remember that Buick and CF have cooperative advertisements to enhance the influence of the two brands in the form of interactive entertainment, and at the same time effectively convey marketing information and enhance brand perception. Regal GS and Yinglang are customized cars in the advertisement, and their cool appearance and customized configuration will become one of the most competitive products. Since then, Buick has also had a joint venture car.

An advertising work can show the image of a company, the product quality should be excellent, and publicity and marketing should work hard, and the most important thing of advertising creativity is to seize everyone's heart and impress everyone.

How to take good-looking photos and get rid of rigid posture? How to pose for a landscape photo?

1. The head and body should not be in a straight line. If the two are in a straight line, it will inevitably feel dull. Therefore, when the body is facing the camera, the head should turn slightly to the left or right, and the photo will look elegant and vivid; Similarly, when the subject's eyes look directly at the lens, turning his body to a certain angle will make the picture look vivid and dynamic, and increase the three-dimensional sense.

2. Arms and legs should not be parallel. No matter sitting or standing, never let his arms or legs be parallel, because it will make people feel stiff and mechanical. The correct way is to play the same song all the time or form a certain angle between them. This can not only cause movement, but also change posture.

3. Try to make the body shape curve clear. For female subjects, it is necessary to show their charming curves. The usual practice is to let one leg of the character actually support the weight of the whole body, and the other leg is slightly raised and leaned against the standing leg. The arm should be turned to show its narrowest side, and the chest should try to show its towering and plump feeling through the curve of the waist. At the same time, the character's hand can be placed on the hip to provide the necessary width for the picture.

4, sitting posture is not sleepy. Don't let the subject sit in the chair as usual when showing his sitting posture. If so, her thighs will be at rest, so that the fat part at the upper end of her legs will bulge, making her legs look thick. The correct way is to let his body go forward, sit near the chair, chest out and abdomen in order to avoid the phenomenon of drooping shoulders and protruding abdomen.

5. The lens should be far away. Generally speaking, it is better to take a long shot than to take a close shot. Because when the lens (especially the lens with short focal length) is very close to the subject, distortion will occur. Therefore, when shooting, we should choose a lens with appropriate focal length and keep a certain distance from the subject. According to practice, we know that the best distance to shoot a person's head with a standard lens should be 6-8 feet (1.8-2.4 meters). Chest photos should be taken between 8-9 feet (2.4-2.7 meters); 13-22 feet (3.9-6.6 meters) is suitable for taking full-length portraits.

6. Show a good posture. The proportion of the subject's hand in the picture is not large, but if it is improperly placed, it will destroy the overall aesthetic feeling of the picture. Pay attention to the integrity of the hand when shooting, and don't let the hand feel deformed, broken or incomplete. If you put your hands in your hips or pockets, show some fingers to avoid giving the impression of being cut off.

Internal action: professional models have a trick: press the tongue on the back of the maxillary incisors to make the mouth and the lower part of the face look better.

Affectionate expression: Expressing feelings with eyes can make photos look affectionate. Imagine listening to your lover with a smile. Do not be blind.

Narrow your nose: Tilt your head slightly upward, and your nose will look smaller.

Silence is beauty: don't talk, so as not to affect the beauty of your mouth.

Psychological hypnosis: imagine yourself as the most beautiful person, don't always worry about not looking good, you must look relaxed and confident.

Keep steady: smiling is the most photogenic expression, but don't smile, so as not to have obvious fine lines around your eyes and lose your manners.

Pay attention to standing posture: stand up straight naturally and straighten your back, then the curves of long legs and hips will naturally come out and your expression will glow.

Get a prop: Faye Wong gave a concert in the Red Pavilion in his early years. The singing of that performance was first-class, but it always made him feel a little monotonous. Because they put headphones on Faye Wong, who didn't like performing very much, the Queen was helpless without a microphone. So if you don't know where to put your hand when taking pictures, take a prop, such as a book, a cup or a mirror.

The secret of celebrity news photography

Taking photos has almost become a part of a star's career, so their "taking photos" skills are also very professional.

● Use eyebrow glue.

Anastasia Stasija, a makeup artist at the Charlize Theron event, used eyebrow gel to decorate her eyebrows. Its texture is a bit like hair wax, which will immediately make the eyebrows look thicker after applying it.

● Soak the cotton pad with hot water.

Most makeup artists use a slightly wet sponge to apply makeup, which can absorb liquid and frosty molecules at the same time, so that they can blend together better. However, NicoleRichie's makeup artist Efrat soaked the sponge in warm water. The hotter the water soaked in the sponge, the easier it is to spread the foundation evenly, and the foundation will not dry in a short time. Ordinary people who don't need makeup can take pictures at this time!

● Blower heating mask

Many stars put on masks before taking photos and making up. AnneHathaway's makeup artist Efr will use a hair dryer to heat the mask before use: "It feels great, and the heat generated can help the essence enter the deep skin."

● Let the brush "wet" first.

How do stars create eye makeup with sharp outline and strong three-dimensional sense, but the makeup looks transparent and clean? "Please wet the brush before dipping it in powder," said PatMcGrath, who did it for the sake of stars and supermodels. "But the closer you get to the makeup time, the better the transparency, so it's best to take pictures immediately after finishing makeup. After filming for a while, I have to take off my makeup and start over. There is no way to replenish water. "

● "Three-in-one oil" forging perfect skin

ParisHilton once experienced such a "mixed foundation" when she worked with Stila's makeup artist SarahLucero-"Professional makeup artists usually mix moisturizing cream and brightening cream into a drop of foundation." Stila makeup artist SarahLucero said that she used this special mixed foundation for ParisHilton. Actually, you can do it yourself before taking pictures. If you have good skin, you can choose pink brightening cream. If the skin color is dull and uneven, you can choose gold.

● Unable to pierce "enough paper"

The flash of the camera can't make the skin transparent, but it can make the skin particularly "shiny", which means that stars must apply a lot of honey powder when taking pictures to keep their faces pink and tender. In order to prevent the honey powder from being too thick and heavy, the makeup artist first covers his face with a thin paper towel, and then applies the honey powder through the paper towel. This paper towel can filter out the excess powder, and it becomes very thin after each powder application.

● Eyeliner damping method

A simple and perfect eyeliner "shock absorption method" is circulated by many Hollywood stars' royal makeup artists: when drawing clear and accurate eyeliner, the eyeliner will be wrapped with rubber strip, which can prevent fingers from slipping and increase the control of the pen.

Tips for shooting stand-up crosstalk and headshots.

1. Try to slightly side your face at 45 degrees or 65 degrees, so that your face will look smaller and the outline will be more obvious.

2. Try to look natural and lovely, but don't be stiff. You'd better have a look when you laugh. Laugh too much and crow's feet will appear. Pay attention to the corners of your mouth and show your teeth.

3. Gestures can be exaggerated, but be careful not to go out of line or cover friends around you.

It's best to shrink your neck and look up, so your eyes will be bigger and more divine. (Note: We suggest stretching your neck to show elegance when taking long-distance photos. )

Pay attention to the boundary line when taking big photos, otherwise it is easy to take pictures of half a face or half a hand.

The aesthetic modeling of portrait photography is unique to commercial portrait photography. The audience of commercial portrait photography is customers. Because most customers want to take good-looking photos, photographers need to make full use of shooting angles, props environment, lighting modeling and other means to beautify customers. In commercial portrait photography, the beauty of characters should be determined according to the following aspects:

First, the temperament type of customers.

A person's temperament is a comprehensive reflection of experience, cultivation and living conditions. After seeing and contacting customers, photographers should have a general classification of customers' temperament, such as some customers are lively and cheerful, some customers are quiet and dignified, and some customers are noble and elegant. When designing for a quiet and dignified guest, the facial expression should be implicit, the shape of limbs and body should not change much, and the posture of the characters should be static.

Second, the external characteristics of customers

In portrait photography, we usually pay attention to facial features and character modeling. Customers with different facial features have different aesthetic styles. Generally speaking, our customers have more or less five senses and imperfect bodies. So the aesthetic style should be different. ：

1, Forehead Protrusion: When shooting, please bend the subject's chin upward. Or design the hands, hair, etc. of the subject. Cover his forehead.

2. Fat face: When shooting, let the subject half face the camera. Take a frontal portrait and avoid using flat light.

3. Face-lifting type: When shooting, let the subject's face face the camera, the plane is bright and the brightness is low. Don't let the cheekbones or cheekbones of the characters stand out in the picture.

4, nose is not correct: when shooting, let the subject face the camera half or side. Face to face shooting

5, high nose: when shooting, let the subject face the camera, flat and soft light.

6, concave nose: When shooting, let the subject face the camera and adopt the front position, which is best to produce highlights on the nose of the character.

7. Baldness: When shooting, let the subject wear a hat or wig, and don't let the customer bend over to face the camera.

8, double chin: whether fat or thin, this is a common phenomenon. When shooting, please stretch the subject's chin forward and lengthen the chin muscles to avoid crowding together. You can also shoot at high altitude.

9. Eyes of different sizes: When there are obviously eyes of different sizes, it can be solved by the stylist sticking fake double eyelids. When taking pictures, customers can also open their eyes wide or turn their eyes to different places. You can also make the subject's small eyes close to the lens and decorate the subject too far with small perspective changes.

10, convex eye: when shooting, you can shoot a frontal portrait and project it on the subject with flat and soft light.

1 1, there are spots on one side of the face: let the marked side of the subject turn his back to the camera or cover it with hair, hands and accessories.

12. Fan your ears: cover them with hair, hands and headgear, so that the ears close to the camera are in the shadow. It is not appropriate to take a positive portrait.

13, cross-eyed: Try not to shoot head-up, let the customer turn up and down, left and right, and find the most suitable angle to shoot.

14, stout: Let the subject wear dark clothes and shoot with dark background and props.

15, legs slightly shorter: when shooting, let the subject wear uniform color clothes and shoot low.

16, the arm is too thick: improve by dressing. When taking pictures, keep your arms away from your body. Don't squeeze your arm. Cover your fingers with ornaments to reduce the area occupied by your arms in the picture.

17, abdomen protruding: when shooting, let the client hold out his chest and abdomen, and improve it by gesture or holding flowers.

18, the distance between two people is too big: let the thinner one get close to the camera, block part of the other one or turn the angle to make the fatter one look thinner.

19, the legs are too rented: let the subject wear a long skirt or cover it with props and ornaments.

20. The hand shape is not beautiful: Turn the angle of the hand and choose a beautiful angle to shoot. If there is no ideal angle, you can shoot by wearing gloves and covering with accessories.

Third, the posture and behavior of the subjects.

1. Standing portrait: Standing portrait is one of the most common postures in portrait photography. Standing portraits can fully display the lines of characters, with great aesthetic freedom and many postures. When posing for a standing portrait, we should pay attention to the following points: a. One leg of the subject stands straight, and the other leg is freely crossed or slightly lifted. The straight leg should not be bent, and the lifted leg should keep the body straight. The laying of legs and feet is the premise of laying upper body parts. B, the subject's head, chest and buttocks are generally not in a straight line. Let the main line of the body form a curve or S line. C, head, chest, buttocks formed by the plane block should not be in a plane. For example, when the chest lump is forward, the face should be sideways. For example, when the chest is sideways, the ass should be turned forward. D. general standing posture requires swinging from the feet. ：

2, sitting portrait: sitting portrait is more limited than standing portrait, but sitting posture can form a beautiful curve, which is also conducive to eliminating the tension of the subject. Sitting posture is based on sitting posture inclined to the camera at 45 degrees, which can be divided into three types: oblique sitting posture, back sitting posture and side back sitting posture. The angle formed by the upper body and the lower body can be divided into right-angle sitting posture. ...

This is just a question about the pose you want to pose and take good photos, mainly because of the photographer's keen insight and feeling. Reasonable control of the depth of field through the theme you want will have a good effect. If the key figure is still 3/4, and the top of the head is small with white space, and the position of the body is 1/3 or 2/3 of the photo width, blurring the background will have a good effect. Personal opinion, you can try.