Traditional Culture Encyclopedia - Photography major - Founder of Shanghai Wang Kai Photography Co., Ltd.

Founder of Shanghai Wang Kai Photography Co., Ltd.

Wang Chikai, also known as Wang Kai. 15 years old, apprenticed in Shanghai Yuehua Photo Studio. Later, he worked as a photographer in Tongsheng and Meilifeng Photo Studio. 12 years (1923), Wang Kai Photography (Museum) was established in Nanjing Road.

Wang Chikai is unique in management, with the aim of "no one has me, no one has me, customer first, quality first". He constantly expanded his business scale, updated photographic equipment, insisted on high-quality service, set up street sign advertisements along the Shanghai-Nanjing and Shanghai-Hangzhou railways, and showed slide advertisements in cinemas, so as to enhance corporate visibility and expand social influence. The news photos produced for 16 Far East Games and 18 Sun Yat-sen's "Feng 'an Grand Ceremony" printed "Wang Kai" logo for newspapers and periodicals to enhance the reputation of enterprises. In 35 years, he brought his own generator and was the first to install air conditioning to attract customers in a comfortable environment. In 37 years, he took the lead in taking colorful photos of nature and pleasing customers with high-quality products. Yao, a famous photographer who is good at portraits and still lifes, is in charge of technology, taking the initiative to take pictures of record lines (frequencies) with a plate-making lens, and shooting such a difficult and fine object as a 4.6 cm miniature ruler with self-made equipment.