The function of fashion photography

The earliest fashion photography was closely related to portraits. 1824 Portrait photography occupied an important position shortly after Joseph Niffler Nipps invented photography. Real fashion photography began in this century. Early fashion photography is closely related to privilege, which mainly reflects the lifestyle and hobbies of the upper class.

The special function of fashion photography is to show the charm of fashion and the way people dress in a certain period. But this obvious and simple goal contains a complex and unspeakable feeling. Fashion photography shows the beauty of fashion, sometimes amazing and breathtaking; Sometimes it exudes elegant fragrance; Sometimes humorous, sometimes humorous, sometimes funny. This kind of beauty makes people feel within reach and touch, but it seems illusory and out of reach. In order to pursue fashion, clothes must be photographed in advance before they become popular in society (as people say, it is a bit like a woman's autobiography written in advance). Fashion photography uses this progress to influence fashion, and the latest images in fashion illustration newspapers attract women's attention and affect people's pursuit of fashion. Another purpose of fashion photography is to describe the authenticity of fashion and women. But usually, the models used to describe this authenticity are idealized visual images of fashionable women, and the clothes are carefully selected by professional fashion editors. The pursuit of perfection and arbitrary authority inherent in all these fashion photography make the images they create inevitably attractive.