Online 520 activity plan

Online 520 Activity Plan (6 general articles)

In order to ensure scientific and orderly activities, it is often necessary to make an activity plan in advance. The activity plan is a concrete, thorough and operational plan from the aspects of the purpose, requirements, methods and progress of the activity. So how should we make an activity plan? The following is my online 520 activity plan (generally 6 articles), for reference only. Let's have a look.

Online 520 Activity Plan 1 I. Purpose of Taobao Tmall 520 Activity

1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;

2. Increase the number of visits to Taobao stores to attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, Taobao Tmall 520 activity time

20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)

Third, Taobao Tmall 520 activity theme

I love your heart and share the sweetness.

Fourth, Taobao Tmall 520 activity object

For female customers aged 20 to 30, and male users who want to express their feelings.

Verb (abbreviation of verb) Taobao Tmall 520 activity content

I love your heart and share sweet and special exchange activities.

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Advent Award (monthly 1)

3. Loyal customer award (end of year 1)

Sixth, Taobao Tmall 520 campaign promotion

1, key time for publicity: 2 days before the event; 0 days after 65438+520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

Seven, Taobao Tmall 520 pre-promotion work

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

Online 520 Activity Plan II Activity Purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

The theme of the third online 520 activity plan is "Happy Valentine's Day". To celebrate the arrival of Valentine's Day, our store launched the "Beautiful Valentine's Day" activity.

First, discount promotion

520, all items and products in our store are 15% off, just for one day, bring your friends and enjoy a good time together!

Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is the easiest and fastest for consumers to accept discounts as the main activity of 520 beauty salon.

Second, card promotion.

"You are the most beautiful in my heart!" Valentine's Day theme of beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan from the beauty salon.

Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.

Third, consumption delivery.

Spend Valentine's Day with you in XXX beauty salon! In terms of theme, it is stipulated that you can get a sweet chocolate when you spend all the money in 50 yuan on the day of 520!

This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, customers who register at the store for free on the day of 520 can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).

Four. 520 theme competition

With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by XX Beauty Salon for free on Valentine's Day, the couples who kiss the longest will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)

This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.

Verb (abbreviation of verb) integral promotion

Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.

Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. It is recommended to set the integral limit first. When customers reach one point, they can get XX gifts and stimulate their desire to spend again.

Online 520 Activity Plan 4 Activity Time:

20xx 9-20 May

Special issue time:

20xx May 20th

Organizer:

AAA wechat business team

Special support:

AAA wechat business team

Co-organizer:

AAA wechat business team

Activity content:

First of all, I will help you plan your wedding-a large group wedding.

From 1, on May 9th, collective wedding participants will be collected for the whole city. A group wedding will be held on May 20th.

Participating groups: low-income citizens and new citizens.

Collection form: hard and wide telephone registration, contact the civil affairs bureau and the new citizen's home.

Participation form: free of charge.

Sponsorship: wedding companies, wedding photo studios, motorcades, travel agencies, wedding venues, wedding banquets;

Person in charge: all departments of the advertising department

2, special issue -5.20, I love you and help you with your wedding.

The Economic Special Issue Department specially launched a special issue of "5.20, I love you, help you with your wedding", giving relevant suggestions to prospective couples on wedding dresses, weddings, the choice of wedding hotels and other issues, collecting excellent cases at home and abroad, and commenting on the cases of local excellent businesses; Give some suggestions on choosing home textile products, such as how to match the color of home textile products with the interior decoration style, and compare the advantages and disadvantages of various materials of home textile products. Cooperate with travel agencies to design routes suitable for honeymoon tourism, and design domestic long-term and short-term routes, overseas tours, island tours and other routes for different consumption levels. There are also personalized design cases of candy boxes, guarantees and invitations, which make the activity layout more lively.

Editor-in-Chief: Economic Special Issue

Advertising support: all departments of the advertising department

Second, word-of-mouth brand recommendation

Word-of-mouth brands in various industries are recommended by the authority of xx Wedding Etiquette Industry Association, and each word-of-mouth brand introduces about 300 words, so as to improve brand integrity, let prospective newcomers know the characteristics of the brand and pay more attention to the brand in the selection process.

Responsible Page: Economic Special Issue

Content: Wedding Association

Third, commercial display.

This activity involves wedding dresses, photography, jewelry, hotel catering, home, home textiles, tourism, home appliances and other industries. As an exhibitor, merchants can display their brands in a variety of ways, such as soft and hard combination, so that prospective couples can better understand brand culture, commodity prices, preferential activities and so on.

Person in charge: all departments of the advertising department

Four. Advertising preferences and requirements:

1. Title fee for collective wedding: 20,000 yuan (including title, special issue advertisement, equivalent advertisement, etc.). );

2. Group wedding sponsorship: in the form of replacement, in exchange for equivalent advertising;

3. Special issue discount: all industries implement preferential prices for activities (20% discount for news edition and 10% discount for special issue edition).

Verb (abbreviation for verb) Specific activity agenda:

From May 3rd, 1 year, industry directors will make their own industry plans and send them to their customers according to the contents of this plan and the characteristics of the industry. Before May 6th, they will decide the title sponsor and sponsor of the group wedding. The organizer of the group wedding is the most important and must be completed within this week. The wedding hosting company will provide the planning case of this group wedding.

2. From May 9th, put a poster on the banner every day to publicize this activity; (A total of 10) Hard and wide requirements: mass weddings are the main publicity orientation, supplemented by related activities;

Before March 5 13, all industries must complete two advertisements related to this activity (based on banners and contracts).

4. During the special issue from May 9 to May 20, the economic special issue provided at least 2 news reports and 5 soft articles on this event. The specific time economic special issue will be arranged by itself. Suggested direction of news report: the hard road of low-income new citizens' wedding (interviewing people who signed up for collective wedding); Group wedding-large-scale questionnaire survey, etc.

On May 16, according to the case of collective wedding planning, the responsibility areas were assigned to each department. All departments should submit the forms of industry intervention (on-site billboards, on-site booths, etc.). ) Participate in this activity according to your own industry.

On June 5 19, go to the wedding site and make wedding-related arrangements.

7. On May 20th, Economic Special Issue sent reporters to interview the wedding scene, and on May 20th, 2 1 published the wedding scene report.

6. Several issues that need to be paid attention to in WeChat Business 520 activities:

1, this activity takes group marriage as the main gimmick, so it is the most important thing to do a good job in group marriage. Therefore, from May 3 to 9, all relevant departments must take title sponsors and wedding sponsors as the main work orientation and must complete the sponsorship work.

2. The purpose of this activity is to enhance the influence of this newspaper, thus stimulating the advertising investment of the wedding industry in this newspaper. Therefore, in the choice of wedding sponsors, we adopt the form of replacement sponsorship, that is, they provide related items without charge, and we provide them with equivalent advertisements;

3. After the event, a wedding column should be opened in time, with wedding hotels and wedding companies as the main customers for the follow-up development;

Other industries must complete their own tasks and support this activity.

Online 520 activity plan 5 I. Activity ideas:

May 20th is online Valentine's Day. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.

Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.

Second, the activity time

May10-May 22nd

Third, the theme of the event

Love you forever, and I really love to accompany you.

Four. Activity content

Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).

1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a second couple's ring in our shop is half price.

Anyone who buys other diamond ornaments in our store over 3700 yuan will be given a set of customized wedding dresses worth xx yuan.

Anyone who buys other diamond ornaments in our shop over 5700 yuan will get a set of romantic wedding photos worth xxx yuan.

Anyone who buys other diamond ornaments in our shop at 17000 yuan will be given a honeymoon tour for two worth xxx yuan. This is a wedding present. If you don't think it's appropriate, you can change it into traditional gifts such as gold and silver.

2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after four years, we can recover the purchased products at the original price with relevant certificates. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )

3. "Romantic festivals, golden jade and good marriage"

During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.

4. "Valentine's Day rush"

During the activity, there will be a special gold-inlaid jade snapping activity every day 13- 14. The high-grade gold inlaid jade with original price of xx yuan and xx yuan only sells xx yuan and xx yuan. Each time, 13 and 14 were sold, and they were snapped up within a limited time until they were sold out.

Online 520 Activity Scheme 6 I. Activity Form and Theme:

The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities:

1, site layout:

Arrange the hotel food court before May 10 (arrange green plants between the dining table and the corridor, post the hotel POP flag, and make good lighting configuration);

2. Advertising:

Xx posters were made by the public relations marketing department x months ago and posted in xxx supermarket, xxx road, xxx square, xx road and xx road respectively.

3. Other matters of Valentine's Day activities:

A, eat from xx: xx.

The public relations marketing department should order xxx roses before the afternoon of X. ..

4. Marketing methods:

Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.

Third, the menu:

(xx yuan/per x people)

Luo Songtang or corn cream soup x portions,

Butter set meal x,

X portions of mandarin duck steak (steak with black pepper sauce/tomato sauce),

X fruit platter,

X vegetable salad,

X red wine/coffee/black tea.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.