Traditional Culture Encyclopedia - Photography major - Canon's name is EOS. What is the name of Nikon SLR?

Canon's name is EOS. What is the name of Nikon SLR?

"EOS" is just a memory point added by Canon for brand communication. This name is mainly to highlight their own technology and brand image, which can be regarded as a brand communication strategy. This does not mean that other brands want this similar name, Nikon just honestly marked the machine model.

References:

Electronic Optical System (-—EOS) for all photographers.

1985, in order to quickly respond to the technological innovation trend of SLR camera autofocus, Canon developed an imaging system with a unique "ultrasonic motor" and "all-electronic lens connecting ring" as its core, and named it EOS. This is also the name of the goddess of dawn in Greek mythology. Canon hopes to bring new hope to photographers through this system, so it officially uses this name as the camera name.

1987, EOS 650, the first product of EOS, adopted the high-sensitivity ranging sensor BASIS (base-stored image sensor) independently developed by Canon, and applied the latest technologies such as USM (ultrasonic motor) to the product for the first time. These forward-looking technologies have brought excellent performance to EOS 650, and its market share is the first in Japan and Europe. 1989, EOS flagship product EOS- 1 came out, and its excellent performance was strongly supported by professional photographers.

For professional photographers, they will encounter various shooting environments, and different shooting environments have different requirements for cameras. Cold earth, scorching desert, heavy rain forest, and so on. The camera is required to be able to cope with all these environments. EOS not only has excellent performance such as fast and accurate autofocus and quick response, but also has reliability represented by dustproof and waterproof functions, as well as rich lens groups and colorful accessories. Not only the fuselage, but also the whole system is constantly expanding, so EOS has been supported by professional photographers as always.

The concept of EOS-"fast, easy to use and high quality". This point has not changed since entering the era of digital SLR cameras. Large-scale monolithic CMOS image sensor, digital image processor DIGIC 4, high-precision autofocus system, integrated dust removal countermeasures-EOS I.C.S., etc. In order to realize this concept, Canon constantly develops the latest technology and applies its achievements to EOS cameras. In addition, not only high-end models for professionals, but also these latest technologies are put into entry-level models without reservation.

I want to take a photo to keep a touch, a mood and a heart. This is nothing more than "taking more beautiful photos more easily". In order to pursue this simple idea at first glance, EOS will continue to innovate in the future to further shorten the distance between people and cameras.