10 Super practical and eye-catching poster design skills

10 Super practical and eye-catching posters are open to the public, with high popularity, which can convey some information and guide people to do some behaviors. Today, I will share with you an eye-catching foreign poster design skill, which is super practical! (1) Adhere to the distant mountain culture of "one thing, one discussion". A good poster should guide users to see and pay attention to one thing. Whether it is a performance or a movie preview, the poster must contain something that makes users think, which is the most important thing in the whole poster. Therefore, don't try to fuse too many elements or mixed information in the poster, so that the key points are blurred and the poster loses its most basic information transmission function. Every poster is regarded as the only way to a performance or movie (even if it is not necessarily an activity poster), and any redundant information will become an obstacle on the road. A poster only needs strong visual effects to attract people's attention, and a set of short and direct information (such as time and place or event name) is enough. ② Try bold colors. Sometimes we make posters for brands and have our own brand colors. We can give priority to the brand color as the main color of the poster. Dajun saw the official micro of Coca-Cola, and basically all the publicity materials were unified with red and white color matching, and the psychological suggestion of color was extremely effective. Of course, this doesn't mean that you must insist on using only one tone. If the brand color doesn't match the mood established by the poster theme, you can break away from convention and choose one or two other colors. Now almost all graphic design projects have bright, bold and highly saturated colors. Excellent or out? ③ Use typesetting and manufacturing. Three rabbits media three. The most gratifying thing about designing posters is that we can use some technologies that are not necessarily applicable to other media. For example, you can try to put an infinitely magnified element and another infinitely reduced element together, and produce a strong visual impact by comparing the sizes of the elements, thus increasing the interest of the poster. The purpose of this is to attract people's attention, make them close to the poster like hooks, and actively explore more information. Dajun cited an example around him: after the poster of "Golden Age of the Yellow Sea" became popular, this method of integrating characters into big elements quickly became popular in movie posters, and the effect was very good. Deep mountain culture. ④ Information "5" rule. Make sure the main message or title is readable at a distance. The really effective poster is to let the audience see and understand a good poster design at various distances. Here is a "5" rule for designers' reference: when we say that a poster is readable, we mean that it can be seen and understood at a distance of 5 feet (about 1.5 meters) or 50 feet (about 15 meters). The key to meet this requirement is to adjust the relationship between macro-structure and detail display. Because people are more likely to notice the overall structure of distant posters or; At close range, it focuses on text information. ⑤ Use hidden lines to guide the line of sight. There are two lines to consider in poster design: 1. Divide the layout with invisible lines to create visual harmony; 2. Draw your attention to a line of elements in the poster design, such as text elements. As for how to deal with hidden lines, we need to consider different situations: in photography, dichotomy can help you determine the position of objects on the canvas and how the boundary will affect the view, while poster design usually divides the layout into several parts according to priority. Hidden lines can also be a positioning tool in poster design, which helps to guide people's eyes to the most important elements in the picture. For example, in the poster above, the words are lined up to guide us to see the main vision along the words. Information and images are arranged neatly to form unique lines. ⑥ Clean up fonts. The most critical written information must be understood without thinking. The most common mistake designers make in poster design is to use too fancy fonts. Because readers don't spend too much time studying incomprehensible words. Therefore, we need to choose a clean and readable font for short messages. This is not only limited to the font itself, but also the presentation of the text, such as the contrast between the text and the background elements, so that the font can be read. (You can also read from a distance. If the poster is to be hung in outdoor space, pay more attention to contrast. If the poster fades after a while, can the information on it be understood? Can posters be displayed normally under bright or dark lighting? Elements with strong contrast can solve most problems. ⑦ Leave blank appropriately. Text research institute. Other graphic design may need to make use of every inch of available space, but for poster design, proper blank space may help to highlight the main content. Among them, making an exaggerated outer edge can focus the visual focus on the center. This concept can not only create a strong visual contrast, but also create a more simple fashion design style. For example, minimalist posters in Japan often use large areas of blank space. Making full use of negative space in the design can add breath and rhythm to the poster. Tadao Ando combined design elements with realistic materials. Many very successful poster designs mix realistic materials and design elements. If we want our poster to have some wonderful colors, combining these two elements is definitely a good choice. Just like the movie poster above, many small images of real people are combined to make the hair image of the protagonist. There is an unreal feeling between reality and illusion. Pet-name ruby asymmetric visual balance. Although symmetrical images make us extremely comfortable, don't think that the poster design must be perfectly symmetrical. Using asymmetric elements in posters to keep the overall layout balanced will produce more interesting effects. We can create visual harmony and offset by offsetting words and images, light and dark areas and various spaces on posters. For example, when Dajun saw two posters of Romantic Death History, he used asymmetric elements and "careful machine" in text typesetting, but he achieved the balance of the whole picture. Attending attention to break the boundaries. The best thing about poster design is that it is usually associated with a specific event or something that happened at a specific time, which means that most posters have a short shelf life. Unlike brand design that lasts for years or decades, the same poster may not last long. So we will have more space to create. Poster design is a good place to break through the boundaries, which allows us to try different design skills and make bolder attempts. When designers make posters, in addition to the skills in the design process, the quality of the poster landing is also the most important point. A good poster landing needs high-quality and high-resolution visual effects to ensure that printing is as good-looking in real life as it is on the screen. The minimum size of the poster should reach the standard size 1 1 inch×17 inch, and the maximum size can be extended to infinity. Many designers try to use vector elements (which can be unfolded quickly and easily) to apply super-high quality image materials to posters. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.