How to "play around" the online marketing of wedding photography industry

The first is the general trend: the photography industry has developed to a relatively mature stage, and the photography industry is developing towards specialization and standardization. Secondly, the market scale of the photography industry is growing rapidly; Leading consumer groups began to shift to the post-80.90 s; Product homogenization competition is serious; The profit margin is compressed and the price war begins to spread!

Faced with such great competitive pressure, online marketing in the photography industry seems to be a new breakthrough for enterprises, and while enterprises are complacent about finding a new breakthrough for themselves, competitors are not afraid to show weakness and rush into enterprise online marketing! It is certain to meet in a narrow way. Then, as a photography enterprise with serious homogenization competition, how can it emerge suddenly in enterprise network marketing and differentiated marketing? Here, Gao Jiawen puts forward several points for reference: First, determine the profit model of online marketing that belongs to the enterprise itself.

At present, the profit models of online marketing in photography industry include brand display, retail, group purchase and franchise chain; For the choice of profit model, Xiang Knight has no right to make any constructive suggestions. Only the enterprise itself can truly understand the choice of profit model of enterprise network marketing. Network profit model is a way for enterprises to make money online. As long as you are creative and have ideas, you can try boldly in combination with the actual situation of the enterprise. The key is that you should fully grasp the manpower, material resources, funds and contacts available to the enterprise! Second, determine the core products of the network.

Actual combat network marketing-Awen found through investigation that many photography industries have begun to promote their core products. At present, the common core products are positioned as follows: child/baby photography, wedding photos, art photos, photo photos, couple photos, family photos, maternity photos and so on!

Regarding the selection and positioning of core products, the following suggestions are made to Knight:

First: core products are the most profitable products;

Core products are the most profitable products and the first choice for many enterprises to do online marketing. Because it is the most profitable, all enterprises have every reason to choose it as the core product and promote the product.

Second, the core products are the most competitive products;

First of all, the fierce competition of a product proves that it attracts attention, the target consumers pay attention to it, and the competitors also pay attention to it;

First: you suppressed your competitors;

Second: you won the customer;

Third: your popularity can be well improved;

As a new consumer group after 80.90, the most likely to continue to consume are: couples' personal art photos, baby maternity photos, children's art photos, parents' and children's family photos. The continuity here is only calculated for one generation. I can't believe it if this cycle goes on!

Actually, it may be a bit confusing to explain so much. Simply put, you give up the profit margin of products with fierce competition and transparent prices just to invite customers in. As long as the customers are invited in, the sales will be much easier. Can let competitors play outside the door. What you have to do is how to fully tap the consumption potential of these customers and fully enhance one-stop service! If someone knows the meaning of threading a needle, then he has a deep understanding of the online marketing strategy of this photography industry! Third, build a marketing website system to highlight your core competitiveness and core products;

Firstly, accurate target crowd positioning is carried out; Locate the core products of enterprise websites more, and identify the target groups of enterprise network marketing;

Redefining enterprise promotion channels; According to the place where the target crowd of the enterprise gathers, find the suitable network marketing channel to promote!