How to do the main copy of Taobao?

A good master map must be beautiful, realistic and purchase-driven, which basically consists of three parts: background, product and copy.

1, main picture background: Because the main picture of my store is displayed on the same page with many competing products at the same time, a good background attracts the attention of users at once. Generally, it is divided into solid color background and environmental background, which requires sellers to pour a lot of click probability points. Of course, the background of the baby's main picture should be consistent with the product itself, and don't grandstanding for the sake of highlighting. Green mountains and green waters are suitable for organic food marketing, and it will be self-defeating when used in electronic products.

2. Product drawing: The product drawing is the core of the three elements of the main drawing, and it must be clear. The product drawing is generally centered in the main drawing.

3. Copywriting: First, the proportion of copywriting should not exceed 30%, followed by the beauty of copywriting. Whether to add text varies by product. Functional attributes that cannot be displayed by pictures can be explained by concise copywriting, such as electronic products. Functional products; However, the clothing category mainly depends on the style, and the pictures can be displayed intuitively. Usually, you don't need to add a copy to a picture. But copywriting has the function of refining selling points and pain points. If you are confident enough about your product, you must state the price. If there are similar special additional services such as three-day direct service and upstairs delivery, they should be highlighted in the copy. Be careful not to have too many pictures in the copy, and don't think that one picture can express everything, which will be counterproductive.