To what extent have domestic mobile phones developed?

In recent years, China mobile phone manufacturers have made rapid progress in the world, attracting people's attention in design, process manufacturing, technological innovation and many other aspects, and being recognized by more and more domestic and foreign users. According to statistics, in 2008, only one of the top ten mobile phone suppliers in the world came from China, and by 20 16, among the top 20 mobile phone suppliers in the world, 1 1 came from China. In the past eight years, the mobile phone supplier in China has been upgraded from "110" to "65438".

Chinese New Year is coming, let's see how far the domestic mobile phone brands have gone. ...

Brand premium ability has improved, and users' willingness to pay bills has increased.

Many years ago, domestic mobile phone manufacturers were called "shanzhai". At one time, users only recognized Nokia, Motorola, Blackberry, Samsung and so on. After years of development, in the minds of most users, domestic mobile phone brands have long been far away from the word "shanzhai" and even become the leading role in leading many technological innovations. Even the most recognized mobile phone brand in users' minds is now sent to China.

In addition to the decline of Nokia, Motorola, Blackberry and other former mobile phone brand representatives are also closely related to domestic manufacturers. Motorola was acquired by Lenovo, a domestic brand, after Google changed hands, and BlackBerry also took the lead in licensing the brand to TCL, a domestic manufacturer.

No longer stay in the "cost performance", the high-end route has achieved results.

Previously, in the face of international brands, the biggest reason why domestic mobile phone brands were chosen by users was that they were more cost-effective, while users with higher purchasing power were more willing to take the initiative to choose international brands. Now this situation has almost completely changed. First of all, at the level of cost-effective positioning, domestic brands still have absolute right to speak; At the high-end positioning level, domestic brands have also opened up their own places in areas where domestic brands rarely set foot in the past.

Take Huawei as an example, its Mate series has successfully gained a foothold in the price range of around 4,000 or even higher, and has become one of the first choices for many users to buy high-end models. The limited edition of Huawei Mate Porsche Edition launched at the end of 1965, 438+2006 has reached the price of nearly 9,000 yuan, surpassing Apple's iPhone7? Even so, the highest version of Plus was snapped up by users with sufficient purchasing power. It can be seen that the upgrading of users' consumption power is also an important factor to promote the success of domestic brands to take the high-end route.

Huawei's high-end route is particularly successful.

In addition to Huawei, Gionee M20 17 launched by Gionee at the end of the year also rushed to the high-end price range of 6,999 yuan (crocodile skin customized version reached16,999 yuan) through the characteristics of 7000 mAh super battery life, independent security encryption chip and positioning as "luxury in mobile phones". Its courage naturally does not boast, nor does the technology and brand behind it boast.

Gionee's unique high-end road

Affect the global market? No longer just squatting in domestic circles.

In recent years, due to the rapid development of domestic brands, domestic users have rapidly changed from function machines to smart phone holders, so the current wave of changing phones is close to the past, and the growth of the domestic smart phone market is still slow compared with a few years ago, but from a global perspective, too many other markets are far from reaching the saturation level of the domestic market, so domestic mobile phone brands have already begun to lay out overseas markets in advance.

Represented by Huawei and ZTE, the European market is Huawei's world, and the American market is where ZTE swims. In addition, including other brands, such as OPPO, vivo, Lenovo and so on. , the involvement in Southeast Asian markets such as India and South American markets such as Brazil is getting deeper and deeper. According to IDC data, by the end of 20 16 and 10, domestic mobile phone brands have occupied 40% market share in 30 major cities in India, with excellent data performance.

The United States has long been the most important overseas market for ZTE.

Domestic brands actively deploy overseas markets such as India.

Technological innovation can also be led by me? No longer just a follower.

Frankly speaking, international brands such as Samsung and Apple are still the main leaders of technological innovation in the smart phone industry, such as hyperbolic screens and fingerprint recognition. But compared with the past, domestic brands have gradually played a leading role in technological innovation. In addition to winning international awards such as Red Dot Award and German iF Design Award, it has been recognized by more and more authoritative foreign media, and it has also played an increasingly important role in upgrading the functions of smart phones.

Take OPPO as an example. VOOC flash charging "charging for five minutes and talking for two hours" has long been deeply rooted in people's hearts. Behind it is OPPO's research and development accumulation in fast charging. Moreover, on MWC 20 16, OPPO also demonstrated the upgraded "Super Flash Charge", which can fully charge 2500mAh battery in 15 minutes, which is impressive. We will continue to strive for technological innovation.

Take vivo as an example. 20 16 smartphone selfie reached the benchmark level. The biggest technological innovation includes the special soft light in front, which provides the same lighting effect as the studio light through special graphite modulation technology, helping users to take selfies with their mobile phones to a new level.

Small innovation and big function of vivo front soft light

Taking Nubia as an example, through deep cultivation of technology, Nubian Z9 was launched earlier. Max Elite Edition boldly adopts profile fingerprint recognition. Although the final market feedback effect is not very good, this innovative spirit is still worthy of recognition. After all, innovation also faces the risk of failure. However, the success of Nubian's innovation in other aspects is obviously an important reason to promote the rapid growth of this new brand, such as the visual borderless screen that can't be matched at present, and numerous photography functions.

Nubian Z9? Max Elite Edition boldly adopted profile fingerprint recognition.

Nubian's visual borderless design was a great success.

In addition, in 20 16, all domestic brands promoted the Type-C interface and dual cameras together, even surpassing many international brands, at an amazing speed.

Dare to challenge homogenization? Ability to play personality tricks.

As mentioned above, many domestic brands have become leaders or promoters of some technological innovations in various ways. The reason is that under the pressure of fierce market competition, the personalized needs of various brands have been strengthened.

In addition to the above-mentioned flash charging, selfie, visual borderless screen, etc., domestic brands have many other ways of playing, such as the unique design of Glory 8, the bold attempt of hammer in the system, and LeTV has expanded its production content to ecological play, some of which are quite recognized and some are quite controversial. In any case, the blossoming of domestic brands has provided more possibilities for the future of the entire mobile phone industry, which is the most positive role.

Glory 8 played a personalized pattern in the design of mobile phones.

Upgrade your own ability? Promote the establishment of new technologies and standards.

The core underlying technology is not in our own hands, which is the most embarrassing thing, and so is the mobile phone industry. However, it has to be mentioned that some domestic manufacturers are gradually moving towards the extreme of mastering core technologies independently, and Huawei is the most typical one. After years of technology accumulation and R&D upgrade, Huawei has been insisting on using its own Kirin chip in its flagship mobile phone for many years. In 20 16, Kirin chip has been developed to Kirin 960, and Huawei Mate9, one of the most popular models of domestic brands, is equipped with this chip, which has played a demonstration role for domestic brands to master independent core technologies.

At present, the global mobile network is gradually moving from 4G to 5G, and it is expected that the domestic 5G network will enter the commercial stage in 2020. But now the whole industry has been advancing rapidly, and China brand has played an important role in it. 20 16 165438+ in October, the polar region is driven by Huawei as the core and China as the leading driver? Code code has been adopted by 3GPP as the standard scheme of 5GeMBB control channel, which has become an important step for China brand to promote 5G research and standardization (the establishment of 5G standard has not yet been determined).

China brands such as Huawei actively participated in promoting the establishment of the 5G standard.

I believe that as users in China, we are all very excited to see the rapid rise of mobile phone brands in China. However, in the process of the rise of domestic brands, it is not only honor, but also the saliva of users. I believe that as a user who supervises the growth of domestic brands, no matter what method is adopted, it is the deep embodiment of the responsibility of love. Of course, we still encourage everyone to urge the growth of domestic brands in a positive way.

Of course, there are some unsuccessful attempts behind these successful domestic mobile phone brands. They sadly withdrew from the historical stage in the fierce competition of mobile phone brand reshuffle, but in any case, it is worthy of recognition to dare to try. Of course, it would be better to succeed, such as the excellent domestic brands mentioned above and those not mentioned. In a word-efforts, success or failure on the hero!