What is the difference between event planning, story planning and copywriting planning?

1. Event planning: it is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise. Event planning case is relative to market planning case. Strictly speaking, they belong to the same brother branch of market planning, and event planning and market planning are complementary and interrelated. Market planning and activity planning are subordinate to the overall marketing idea of the enterprise. Only under this premise can market planning and activity planning be integrated and continuous, and the audience can effectively identify with the cultural connotation of a brand. The activity planning case should follow the overall thinking of the market planning case, so that the enterprise can maintain a certain market sales.

2, story planning: story planning is not writing a script, story planning can be understood as a proposal for filming, note that this is very important, it is a proposal. Not a script, story planning basically includes: the outline of the story, a brief description of the characteristics of the story, and the feasibility analysis of story making (referring to whether the story can be shot, for example, if a script is written in Antarctica for a while and in the deep sea for a while, the cost will be high, and generally it will not be in China.

Copywriting comes from the advertising industry, which is the abbreviation of "advertising copywriting" and is translated by the copywriter. It refers to the use of words to express the content of advertising information, which is divided into broad sense and narrow sense. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image. In a narrow sense, advertising copy includes the writing of title, text and advertising language. Planning is the basis and framework of advertising system, and copywriting is a link (creative part of advertising) in advertising. The early stage of planning can involve a series of complicated processes such as market investigation, analysis and refining, and determine the creative direction of subsequent plane and copy.