Traditional Culture Encyclopedia - Photography major - What is the auction process of antiques?

What is the auction process of antiques?

The process of antique auction is divided into two steps:

The first step is to take your collection to the auction company and ask experts and teachers to identify it. The teacher will give you a suggestion on the starting price in the international market. The reserve price can be equal to or higher than the starting price.

The second step is to sign the contract. Formal cooperation must have a formal contract to protect the interests of both parties. The contract will be issued by the auction association after being audited by the industrial and commercial department, and will not be biased towards any party. If the seller and the customer feel that there is something that can't be taken care of in the contract, they can make comments at the back of the contract as required after consultation with the company. I'm not sure where the antique auction is, and I'm not sure, but I suggest you go to the company for a field trip.

The auction of cultural relics and artworks has strict procedures:

I. Collection of lots According to the plan, the auction company issued a solicitation advertisement to collect lots from collectors at home and abroad. The professionals of the auction company identify, evaluate and determine the lots sent by the collectors. The two sides agreed to reserve the price and go through the auction procedures.

2. Comprehensive evaluation and appraisal of the collected lots In order to ensure that each lot is true and reliable and the price is moderate, the auction house will convene all members of the company's expert group to comprehensively evaluate and appraise all the collected lots one by one, and then print the catalogue.

Third, the compilation and annotation of the catalogue. The auction house takes photos of each lot, notes and verifies the text, sorts out the serial number of the lot, and prepares to print the catalogue.

Four. Print the auction catalogue. The auction house professionals will submit the photos and text descriptions of the lots to the printing house, and send professionals to work with the printing house to design the catalogue, typesetting the lots, arranging the order, organizing the school team for more than three times, etc. , and then bound into a book, packaged and shipped back to the auction house for acceptance.

Verb (abbreviation of verb) Advertising issues auction announcements according to the auction plan, contacts new and old buyers, promotes sales and attracts investment.

6. Prepare the auction 1 according to the predetermined time and place. Contact the handling company to transport the lot and materials needed for the auction to the auction site for layout. 2. The exhibition will be conducted by professional conference and exhibition companies and auction house staff.

7. Hold an auction.

1. The auction house organizes a preview before the auction, which usually lasts for more than 3 days. The preview is to let the lot meet the buyer and better communicate and recommend.

2. After the preview, the auction will begin. The auction will be held in a pre-arranged venue and organized by a national registered auctioneer.

VIII. Transfer of lots

1. After the buyer pays the price and commission, he can take away the lot he bids.

2. For unsold auction products, customers will get back their collections within one month after the auction is over according to the contract.

The secret of high turnover rate:

1. To choose a regular auction company, you must have the qualification of cultural relics auction.

2. Complete collection, the rarer the collection, the higher the value.

3. the starting price is low, and setting a suitable reserve price is the key to the transaction. Some Tibetan friends want to help you sell your collection through a regular company.

Now there are more and more collection companies, and collectors are more selective. Must be looking for a strong company to cooperate. Therefore, customers must be cautious when choosing cooperation again. Then in Shanghai, auction companies are relatively formal and large in scale, and actually serve customers. There are very few companies aiming at starting from scratch. There are nearly 2,000 collection companies in Shanghai, and 80% of them make money by high fees in the early stage, so collectors must have a unique vision when choosing companies! Regular collection companies have the following characteristics

1. There is no direct acquisition and quick realization of antique transactions, and the sale of antique collections requires the promotion and operation cycle of the company;

2. Beware of the scam that any company or individual uses direct acquisition and quick transaction realization as bait to let you go to their designated testing institutions or appraisal institutions to spend money on machine testing and appraisal certificates. These testing and appraisal institutions are illegally established in private, and there are illegal behind-the-scenes cooperation relationships with some informal antique art companies. The realization of acquisition and quick transaction is false, the appraisal fee you paid is true, and the test data is artificially manipulated. The conclusions are filled in manually on the computer, and all the test results will not let your collection pass.

3. The formal enterprise collection transaction is zero risk for collectors, and the formal enterprise collection transaction does not require collectors to provide any collection inspection and appraisal certificates.