The expression of illustration design-what are the artistic styles of illustration?

The representation method of illustration The image of illustration includes the product itself, a certain part of the product, the product to be used, the product being used, the experimental control product, the remarkable characteristics of the product, the benefits that can be obtained by using the product, the possible consequences of not using the product, the testimony legend and so on. There are three main methods of expression: photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, graphics, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception. As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different subjects, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making. Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare lining materials include woolen cloth, velvet, cloth, paper, etc. Of course, you can also boldly try wall covering, woolen linen and so on. , has been listed, and we can also use the slide background if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate. Sketch illustrations have the author's subjective consciousness and freely expressed personality. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations. The most commonly used technique for drawing illustrations is inkjet printing, which is a technique of drawing through a pen by using the air delivery of an air compressor. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value. Comic forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and thus strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize in an implicit tone to achieve negative publicity. Humorous illustrations reveal innocent and unreasonable things in life through insinuation, allegory, pun and other rhetorical devices in a well-meaning smile, so as to make people laugh and understand something from laughter. Humorous illustrations make advertising pictures interesting, make people accept advertising information in a relaxed situation and feel new concepts in a pleasant environment, which is especially hard to forget. The chart in drawing illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, and various collocation forms of children's building blocks. , which can be used to introduce the correct operation steps to readers. Three-dimensional illustration is a very expressive illustration form used in poster advertisements, which is rare in China, but it is an inevitable trend from the development of poster advertisements in the world. The production method is: according to the advertising creativity, the work is first composed in three dimensions, and then the picture is taken for the poster advertising screen. This requires poster designers and illustrators not only to have good graphic design ability, but also to have a solid three-dimensional foundation. Another method of three-dimensional illustration is to express the three-dimensional image through painting, which is to create the illusion of three-dimensional space on two-dimensional paper. In a word, modern illustration is no longer confined to the scope of two-dimensional expression space, and simple two-dimensional expression techniques can no longer meet the requirements of modern illustration design.

How to do illustration well? The first point: narrative. One of the most important characteristics of illustration relative to "pure art" lies in its ability to tell stories. Even a single illustration will imply the meaning of story development in a specific situation. Illustrations without narration are as tasteless as cooking without salt.

The second point: it has a moderate generality. That is, using complex computer technology to create more complex game illustration design is not the same as using photography and realistic painting to present the real world in detail. Of course, all artistic design creation is a generalization and abstraction of the real world, but the generalization ability of illustration design image is higher. At the same time, this generalization is not a minimalist approach towards design, so it can be called moderate generalization.

The third point: strong exaggeration, illustration needs to strengthen the most distinctive features of the objects, emotions and objects expressed, so illustration design often has a strong exaggerated expression. Only by depicting the elements that can best express individuality, characteristics and attributes with more tension can we strengthen the visual appeal. If it belongs to the creation of fictional things such as ghosts and gods, it needs to be exaggerated!

What are the artistic styles of illustration? 1. Plane illustration. Graphic illustration is more general, because it is simple and intuitive, which weakens the details and perspective, and the recognition and accessibility are relatively faster, which meets the aesthetic requirements of young people for cuteness and cuteness, and is the easiest technique to make the picture show the overall effect; Usually, regular geometric figures or irregular vector figures are used to retain the original recognition form of the object, and with large color blocks, simple figures are used to make the main form more abstract or simplified, which has a wide range of Applications, such as posters, packaging, banner, app splash screen, game interface and so on. 2. Gradient illustrations. Gradient illustrations are characterized by a large number of gradient techniques with low saturation, and the colors are generally similar; Its rich and delicate details, realistic picture style and steady visual atmosphere make the picture have great visual impact and layering. Among them, gradient illustration is subdivided into two-color gradient, translucent gradient, grid gradient, gradient blur and other forms. 3.MBE illustration. This illustration style is characterized by simplicity, roundness and cuteness. Generally, there are design styles of extra-thick dark lines, Q cartoon images, round lines and vector lines+surfaces. The overall tone is fresh and lovely, which is generally used to remind icons and blank interfaces. 4. Texture illustrations. Texture illustration is generally based on plane painting, and finally incorporates texture effect, and finally presents a picture with texture and light and shadow effect; This painting method generally does not draw lines, and most of them distinguish each element by the brightness of color blocks; By adding texture, noise, etc. , can increase the level and three-dimensional sense of illustration, and can effectively depict the details of the work; Give people a very simple feeling, more relaxed and casual; The graininess in the texture increases the details of the picture, making it more attractive and personalized. 5. Three-dimensional illustration. Three-dimensional illustration can express three-dimensional things in two-dimensional space, bring perspective and space to the picture, and convey information better. 6. Illustration of strokes. Stroke illustration can be simply understood as combining many lines and planes with icons, echoing each other to form a big picture, which is processed by strokes; Use lines and brush strokes more, and the overall picture is clean and tidy, which is often used in H5/App. ; Pay attention to the contrast of stroke thickness when daubing to measure whether it conforms to the routine. 7. Paper-cut illustrations. Paper-cut style illustration is to make illustrations with paper-cuts, and superimpose layered paper-cuts to create different contents. Compared with traditional graphic illustration, paper-cut illustration can make the picture more layered and stereoscopic, and the form is more novel and interesting. 8. National tide illustration. In recent years, the tide of the country has been highly respected. In short, the national tide is based on China's culture and tradition, blending fashion, style and tone. It is a collision between traditional and modern cultural thoughts, and it is also a dripping display of oriental aesthetics. Therefore, illustration combines the national tide culture, accelerates the spread of pictures and has a sense of fashion; At the same time, it also gives the brand more symbols and cultural values. Brands can take this opportunity to show their infinite charm and marketing potential in generate. 9. Light and shadow illustrations. Light and shadow illustration can combine light and shadow to set off the atmosphere of the picture to the extreme, which is a perfect collision between imagination and reality. Through the change of light and shade levels, the vision is more stereoscopic, thus forming a stereoscopic image, making the picture more attractive and visually spatial. 10. Hand-painted illustrations. Hand-drawn illustration is one of the most primitive illustration methods, which tests the creator's body and painting skills; By using hand-painted textures and graphics to convey emotions intuitively, art design language can make the audience accept emotions more directly, with intuitive images, real sense of life, rapid emotional appeal and more human touch than other illustration forms. Mostly used in art activities or animation poster design, the overall publicity is casual, with a strong atmosphere of life and great affinity.