The 2021 Financial Wuji Summit concluded successfully: a journey of value discovery between media and enterprises

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On January 8, 2021, Caijing Wuji, the leading domestic new financial media, held the "2021 Reshaping Growth·China Enterprise Value" in Nanjing, Jiangsu Discovery and Communication Summit Forum” concluded successfully.

The entire summit forum lasted throughout the 8th day, with wonderful speeches or dialogues (Financial Perspectives) by 16 guests from various industries, a think tank launching ceremony (Financial Organizations) and an award ceremony (Financial Attitudes) )composition. There were nearly two hundred guests. It can be called the most influential annual financial forum in the Yangtze River Delta.

Below, we use three "voices" to review with you the highlights and highlights of this "Reshaping Growth" Finance Wuji Annual Summit.

The guests are well prepared. For this event, the Organizing Committee of the Financial Wuji Summit invited 10 corporate founders and executives from China's first-class companies, 2 professional investors from the front line, and 5 communication experts from leading new media and mainstream media turn up.

Express with posture. At the event entrance, we specially set up a large "check-in area" to cheer up the Chinese economy.

In addition, Caijing Wuji has built an immersive experience area with China's leading lifestyle brands: Haier Smart Home Casarte, Bestore, Reignwood FMCG, Liuliumei, Luckin Coffee, etc. Covering the five senses of "shape, sound, smell, taste and touch".

The company has momentum. This year, the "Golden Bull Award·2020 Most Investment Valuable Company" and "Golden Bull Award·2020 Most Growth Potential Company" jointly selected by 2 mainstream media, new media, and securities firms cover 13 companies across the country. Most of them are industry leaders, including Fortune 500 companies and A-share white horse companies. Their presence also shows their recognition of the authority and influence of Finance.

Lian Ping, chairman of the China Chief Economist Forum, Jiang Nanchun, chairman and CEO of Focus Media, and other big names are here. Let us hear what sharp views they bring.

"China's land system still has many problems. For example, these assets owned by farmers are actually valuable assets that cannot be capitalized, let alone capitalized... I have recently calculated According to an account, if homestead land can undergo market-oriented reforms and enter the market as an asset, with a special trading place, mortgage, and financing, the GDP growth it can bring will exceed 1 , or even 2 percentage points, or even more. ”

——Lian Ping, Chairman of the China Chief Economists Forum, talks about urbanization and “factor market-oriented reform” in the implementation of the 14th Five-Year Plan. We should not only see modern elements, but also boldly operate on traditional elements.

He believes that during the "14th Five-Year Plan" period in the post-epidemic era, industrial development must also avoid five main lines: First, technological innovation promotes industrial upgrading and moves toward "new "Made in China"; second, the large consumer sector to expand domestic demand; third, reform social security and improve income distribution-related fields; fourth, the great development of the capital market; fifth, green development in the fields of new energy, energy conservation and environmental protection.

"Generally speaking, what do these middle-class people love? What are they afraid of? What do they lack? They love food, beauty, and health. They are afraid of old age, death, and loneliness. They lack love, mood, and health. Stimulation, three loves, three fears, and three deficiencies. If your business is in the midst of the three loves, three deficiencies, and three fears, you will still have room for the future.”

——Focus Media Jiang Nanchun talks about the space for consumption. where.

Mr. Jiang believes that products should not only provide functions, but the key is to soothe the soul and emotions. He believes that in the consumer market in 2020, when the epidemic was at its worst, consumption upgrades were not disrupted.

"Actually, there are a lot of misunderstandings in Chinese business today. If a company wants to create value that is useful to customers, what is our conventional method? We did a survey and asked customers, do you What do you want? But I want to tell you: This action is very dangerous! If you only meet the needs that a customer can tell you, this is usually not your most valuable value. ”

Xie Hongda, partner of Junzhi Strategic Consulting, talks about where consumer demand lies.

The logic behind Xie Hongda is: "We simply look for some needs that consumers can usually blurt out. In fact, we have hit the ice created by powerful competitors." This makes the backward companies It's hard to find a way out, no way to overtake.

"Any strong brand, any brand that consumers can accept in their minds, must have good product capabilities, so that the product can bring our consumers the functions they want. Features and benefits. ”

——Wei Jing, Vice President of China Feihe, talks about the brand’s product strength.

Wei Jing believes that for China Feihe, in the past 59 years, it has only focused on one thing, which is infant formula milk powder.

Therefore, from the product perspective, we have focused on the product, and at the same time, we continue to dig deeper into the product itself. We will also think from the source about how to make milk powder that is more suitable for Chinese babies.

"Principle one, the user is always right. Principle two, if you think the user is wrong, please refer to principle one."

——Wang Meiyan, Chief Brand Officer of Haier Group The views of Haier founder Mr. Zhang Ruimin were quoted in the roundtable dialogue. She cited several examples to demonstrate Haier's consistent "user-oriented approach". From the beginning of the business, the founder bravely smashed 76 defective refrigerators; to 1996, he designed a washing machine for washing sweet potatoes for Sichuan users; and now, Triwing Bird can create more than 30,000 scenes for users, and continues to Create the best experience for users.

"There is a poem called "About the Big Wild Goose Pagoda", which takes our traditional and serious things (the pagoda) and gives a new interpretation of traditional culture through scattered lyricism. I think rice wine is also facing this Interpretation. Yellow rice wine was once a noble wine; nowadays, rice wine has always been lived in hope and fear. ” ——Gu Yue talked about the establishment of awareness of rice wine in the minds of consumers. Longshan General Manager Xu Dongliang said. He believes that Shaoxing rice wine is a representative of excellent culture, but it has not been well spread. At present, it urgently needs to take advantage of the situation as a "national trend" to break out of the circle, and it also urgently needs to seize the historical opportunity of "dual circulation".

"From a methodological point of view, most writing is closer to abstract painting. What we present must not be the whole picture, but start from a certain angle and extract the knowledge in our own brains. In this way The method is particularly suitable for creating the focus of public opinion. However, if you look at it from the perspective of "discovering corporate value", the disadvantages of this stylized operation are obvious, because the back of stylization often means that bias is greater than what the market calls for. , is a photo with extremely high pixels and is infinitely close to the truth.”

—— Tao Weibin, founder of Caijing Wuji, talks about how media creation can create and discover value for enterprises. Finance Wuji’s daily operations also continue this view. Change "abstract painting" to "building Lego". Wuji even established a "four databases": public opinion database, company database, story database, and expert database.

At this summit forum, dozens of media reported on the scene, and there were all-round media interactions such as pictures, text, and video live broadcasts. Audiences and media watched the interactions in real time through live broadcast platforms such as WeChat video account and Sohu.

After the summit, the official media Xinhuanet and Netcom Nanjing issued articles of support. Industry media such as Zhenghe Island, Securities Star, Delin News Agency, Huashang Taolue, Deep Blue Finance, Yema Finance and other industry media have reprinted the reports, creating far-reaching influence and communication power.

For the "2021 Reshaping Growth·China Enterprise Value Discovery and Communication Summit Forum", this is an official release: it marks the transition of Caijing Wuji from "writer" and "mouthpiece" to both The identity change of "communication coach" in market value management, public relations strategy, business/media information.

"2021 Reshaping Growth·China Enterprise Value Discovery and Communication Summit Forum" is also a new beginning: Through this, a new platform will be formed to discover and reshape the value of China's outstanding enterprises. On the platform, our partners can quickly communicate about the availability of resources. It is also the cornerstone of our next summit forum.

See you next year.