Who is the one plus that was "scolded" on the hot search?

Some time ago, mobile phone brands were "scolded" on hot search, and rose from dozens of hot search lists to the top five in just a few hours, which triggered a large-scale hot discussion among netizens. The reason is that some netizens have questioned that the autumn filter that comes with a Pro camera has a "perspective" function, and many people worry that this function will spy on the privacy of others.

So, what is the truth of autumn filter's "perspective"? Who is one of the hot searches because of this controversial event?

"Perspective" is actually a "lie"?

In the field of photography, there is a category called "infrared photography". The principle is to use special equipment to capture infrared rays that are invisible to human eyes but can be seen everywhere in the environment, and to take infrared photos with special styles.

Adding 8 Pro's "Autumn Meaning" filter is actually adding equipment similar to that needed for shooting "infrared photography" on the mobile phone, so that the mobile phone can take this special photo.

Some devices in our life are controlled by infrared rays, so we deliberately use materials that can be penetrated by infrared rays, and we can take a "perspective" effect with an 8 Pro "autumn" filter, such as the remote control of a TV set. When you aim the remote control at the TV to change channels, the remote control will emit infrared rays.

However, it should be noted that the "perspective" of the TV remote control is obviously not the same as the "perspective suit" found on the Internet some time ago.

In fact, because the material of clothes basically does not have the ability to transmit infrared rays, it is impossible to see through clothes with the "Autumn Meaning" filter of 8 Pro. Yan Na once made a video to actually evaluate the autumn filter, and the result proved that it could not achieve the perspective effect that people were worried about.

Who is one plus who was forcibly boarded the hot search?

Before the autumn filter incident, many people may not have heard of Jia Jia.

Compared with some big manufacturers, Yijia has a relatively low popularity among the domestic public, but in the science and technology circle, Yijia has actually become a high-end brand with a certain popularity and even quite hot.

Let's look at a few data directly. In the report of Counterpoint, an authoritative research organization, Yijia 1 ranked fourth in the global high-end smartphone market in the third quarter of 20 19, while in India, Yijia 1 ranked first in the high-end market with a share of as high as 33%.

One plus is still a rare mobile phone brand that causes users to queue up to buy. Every time a new product is released, Yijia will hold a pop-up shop event in major cities around the world, and every pop-up shop event will welcome long queues of users. This queuing phenomenon is called "one plus phenomenon" by many media.

In the domestic market, according to Sino's data, one plus 1 ranked third in online sales of high-end mobile phones with more than 3,500 yuan in 20 19. In the active model list of the famous Android mobile phone community in China, one plus Pro has long been ahead with obvious advantages.

The other side of one plus: bury your head in products and do low-key marketing.

Behind the "one plus phenomenon", product breakthrough is undoubtedly the core reason.

One plus 1 mobile phone was founded on 20 13, and it is an out-and-out "young man" in the mobile phone industry dominated by "established manufacturers" today. However, in the past seven years, one plus has repeatedly become the focus of the industry through product innovation, especially in the last two years.

In the first half of last year, Yijia released its flagship mobile phone 7 Pro, which is a landmark product in domestic mobile phones.

On the 7 Pro, Yijia brought the first 2K+ 90Hz fluid screen in the mobile phone industry, which directly led the whole mobile phone circle into the era of high refresh rate screen. In the test of DisplayMate, the authoritative screen evaluation agency, the screen of 7 Pro has obtained the highest A+ rating, which was only available in high-end mobile phones in the past, and 7 Pro is the first domestic mobile phone with an A+ rating.

If Huawei let domestic machines lead mobile phones to take photos for the first time through Leica's cooperation in P series, then one plus is to let domestic machines stand at the peak of the industry for the first time in screen experience through 7 Pro.

At this year's flagship machine 8 Pro, Yijia pushed the screen specification to the highest industry standard of 2K+ 120Hz, and continued to lead the industry on the screen.

Unlike hot sales and product breakthroughs, one plus is a very low-key mobile phone company in marketing.

One plus founder and CEO Liu also has an identity, which is the chief product manager of one plus. In a few foreign interviews, Liu likes to talk about the details of the product, and can point to a curve at the bottom of the mobile phone for a long time.

Liu's personal style directly influenced the corporate philosophy of One Plus. In most cases, one plus is quietly making its own products, with little marketing and publicity. Therefore, it is difficult for us to see the emergence of one plus advertisement, and it is even more difficult to see a dispute between one plus and other mobile phone brands. The occasional media coverage is mainly the product itself.

Back to this hot search incident, a camera selling point that would not have been a risk has evolved into a hot topic of privacy disclosure, which has largely exposed the shortcomings that Yijia is not good at marketing and communicating with audiences outside the circle.

Noisy and growing up

With the growth of the brand, one plus is recognized by more and more people outside the technology circle. The growing popularity has also made this brand begin to experience the ups and downs after the circle.

After a lapse of half a month, one plus "went on a hot search". Only this time, CCTV host Sa Beining personally brought goods for one plus eight.

On June 6th, CCTV News, CCTV, Beijing Radio and Television Station and JD.COM jointly created a large-scale live broadcast program of "Brand Power Project". As the first domestic mobile phone product, One Plus Eight was recommended by Sa Beining. Holding one plus eight in his hand, Xiao Sa carried the goods with the tone of "news broadcast", which caused a large number of netizens to watch and forward, and the incident rushed to the top ten of Weibo hot search list in a short time. One plus followed the fire.

At the end of April, CCTV news official Weibo released the dialogue between Liu and Luo Yonghao. The CEO, nicknamed "Boss Zhang" by one plus fans, frankly hopes to "change the world's view of China products" through efforts.

Nowadays, in the noisy mobile phone brand war, the young one plus 1 has made some achievements, but there is still a long way to go.