Professional Introduction of zhejiang university city college College of Media and Humanities

Journalism, radio and television journalism, Chinese language and literature, advertising and other majors are awarded a bachelor's degree in literature, and exhibition economy and management majors are awarded a bachelor's degree in management.

journalism

News is a note of the times and a faithful recorder of history.

Journalism is a brand major of City University and the first batch of key majors in Hangzhou. Now there are two characteristic directions: economic news and network editing. This major aims to cultivate news communication talents with extensive knowledge of humanities, social sciences and natural sciences, solid news theory and strong editing and editing ability. Students are required to understand the basic principles of journalism and the policies and decrees of news propaganda, be familiar with the history and present situation of journalism at home and abroad, master the basic knowledge and skills of news interview, writing, editing, commenting and photography, and have high interpersonal and written expression skills. In order to further cultivate students' application ability, the major has also established close cooperative relations with many domestic news units and news colleges. In the teaching process, we should integrate theory with practice, pay attention to the combination of classroom teaching and extracurricular practice, arrange internships in campus media at ordinary times, and practice in news media, party and government departments, enterprises and institutions at all levels in provinces and cities for 6 weeks and 16 weeks respectively for sophomores and seniors to meet the needs of society. This major confers a bachelor of arts degree.

Graduates of this major are mainly engaged in the following jobs: journalists and editors of central, provincial, city (prefecture) and county newspapers, radio, television and other news units, propaganda reports of party and government organs at all levels, enterprises and institutions, graphic editing of various websites, etc. , a wide range of employment.

Main courses: introduction to journalism, introduction to communication, Chinese and foreign news history, news interview writing, news editing, news commentary writing, news photography, new media writing, media management, economic news interview writing, professional news interview reporting, introduction to network communication, news ethics and laws and regulations, etc.

Radio and TV news

Record the times with lenses and enrich life with images.

Based on journalism, a key discipline in Hangzhou, this major trains applied, innovative and compound radio and television news editors with extensive knowledge of humanities, social sciences and natural sciences and solid knowledge of news theory. There are two major directions in grade three: planning, editing and reporting, among which planning, editing and reporting are the characteristic directions of City College. This major confers a bachelor of arts degree.

In the teaching process, we should pay attention to integrating theory with practice, adhere to the mode of "campus reporter → media intern reporter → social reporter", and cultivate applied talents for radio and television. The branch has an advanced radio and television experimental center for students to practice; The school-run news center radio station, TV station and "Hangzhou Youth Film and Television Shooting Base" provide normal training for students; More than 20 practice bases have been established in Zhejiang, Shenzhen, Beijing and other places, and sophomores and seniors have been organized to concentrate on practical training under the guidance of tutors. In addition, we have established cooperative relations with overseas universities such as the United States, Singapore and Taiwan Province Province to broaden students' international horizons. Radio and TV majors have solid professional basic skills and strong hands-on ability, and have won many awards in international, domestic and foreign multimedia competitions for college students in Zhejiang Province. For example, the short film "Tears of Double Happiness" created by Fan Jiaju, a student of Grade 07, won the "Green Olive" award at 15 Montenegro International Television Festival, and he became the youngest winner of the award.

Graduates of this major have a broad employment market and strong demand. Most of the previous graduates were engaged in news gathering and editing in radio and television, newspapers and online media at provincial, city (prefecture) and county levels, and many students were engaged in culture, creative industries, publicity and planning, management and other work in governments, enterprises and institutions at all levels. Students who go abroad for further study and postgraduate entrance examination are among the best in the branch. Over the past few years, we have trained a large number of outstanding graduates, such as Miss Asia and ATV signing artists, Hong Kong TV anchors, Zhejiang TV "Seven Sisters" reporters, Zhejiang TV channel hosts and so on.

This major has a strong faculty, with a group of double-qualified teachers with high academic level and strong practical operation ability. Professionally, we actively explore a new mode of school-enterprise cooperation in training talents, and have cooperated with Zhejiang Satellite TV and other film and television institutions to shoot TV dramas and digital movies, such as the 100-episode TV sitcom "Perfect Family" and the digital movie "Red Ribbon".

Main courses: introduction to journalism, introduction to communication, Chinese and foreign news history, news interview writing, radio and television program planning, TV news writing, TV feature film, radio and television review, TV camera shooting, linear and nonlinear editing, broadcasting and hosting, appearing reporters, appreciation of radio and television fine works, and introduction to director.

Advertising film

Provide you with an innovative sky and let you lead the trend of life!

Advertising major is a compound and interdisciplinary major integrating marketing, planning and copywriting, art design and cultural creativity, and is awarded a bachelor of arts degree. This major is dedicated to cultivating advanced innovative applied talents who have a solid knowledge base of humanities and social sciences and natural sciences, systematically master advertising theory and professional knowledge, and are proficient in the creativity, planning, copywriting and production of online or film advertisements, and can be engaged in the planning, copywriting and production of online, film and print advertisements. This major confers a bachelor of arts degree.

This major pays attention to the cultivation of students' practical ability and adopts the concepts of "project-driven" and "participating in the competition to promote teaching". Students have performed well in various professional planning competitions held by the state and Zhejiang Province, and won the first and second prizes for many times. This major strengthens the construction of teaching practice base, transports students to participate in various activities of government, enterprises and media, so that students can learn and exercise in the overall planning concept and practice. With Xizi Otis Elevator Co., Ltd., Zhejiang Guoli Advertising Company, Haikang Life Insurance Company, Oriental Alliance Management Consulting Co., Ltd., Shengji Public Relations Company, China Management Network and other more than 40 advertising companies, public relations companies, exhibition enterprises and government departments, we have established practical bases and friendly cooperative relations. This major is one of the earliest established majors in City College. With a solid foundation and distinctive features, it is welcomed by candidates who love economic management, cultural creativity, art design and other majors.

Advertising major has a broad employment market, strong demand and promising employment prospects. Among the previous graduates are well-known websites such as Alibaba and Taobao, well-known real estate marketing agencies inside and outside the province, internationally renowned advertising companies and other enterprises and institutions.

Main courses: Introduction to Communication, Introduction to Advertising, Advertising Planning and Copywriting, Marketing, Market Research and Statistics, E-commerce, Integrated Marketing Communication, Brand Strategy Research, Computer Graphic Design, Web Design, Advertising Photography, Public-Private Relations Practice, Advertising Psychology, Network Advertising Planning and Production, Website Design and Management, Director Introduction, TV Camera, Linear and Nonlinear Editing, Film and Television Advertising Introduction, etc.

Exhibition economy and management

In the creative era, choose the most challenging sunrise industry!

Exhibition economy and management major is a new and popular major integrating economic management, planning and copywriting, international trade and cultural creativity, and awarded a bachelor's degree in management. This major is committed to cultivating international, innovative and compound advanced applied talents with knowledge base of management, humanities and social sciences and natural sciences, professional knowledge of exhibition organization and planning, strong copywriting ability and solid foreign language foundation, who can directly engage in planning, copywriting and operation management of exhibitions, conferences and large-scale activities. This major confers a bachelor degree in management.

This major pays attention to the cultivation of students' practical ability and adopts the concepts of "project-driven" and "internship". Students have won the first and second prizes in important national professional competitions for many times, and eight students have been awarded as "Outstanding College Students in China Convention and Exhibition" successively. This major cooperates closely with Hangzhou West Lake International Expo and Hangzhou exhibition industry, and actively expands the off-campus teaching practice base. It has successively established off-campus practice bases with more than 40 exhibition companies, public relations companies, advertising companies, exhibition enterprises, government departments and exhibition venues, including the Organizing Committee of West Expo, Yiwu Small Commodities Expo, Ningbo International Exhibition Center, Hangzhou International Exhibition Center, Hangzhou Peace Exhibition Center and Guardian Exhibition Group. This major won the titles of "National Excellent Exhibition Education College" and "China Exhibition Education Excellence Award", and it is the first batch of characteristic majors in Hangzhou. In the leading position in the country, it is deeply welcomed by candidates who love economic management and creative planning.

As a sunrise industry and low-carbon industry in 2 1 century, convention and exhibition industry is a key industry strongly supported and developed by governments at all levels. At present, there is a shortage of exhibition talents in China, and only more than 50 undergraduate colleges have established this major with the approval of the Ministry of Education. The employment market of exhibition economy and management specialty is broad, the demand is strong, and the employment prospect is very promising. Main employment directions: internationally renowned exhibition institutions, marketing departments of large and medium-sized enterprises, exhibition centers, exhibition departments of large websites, government exhibition industry management agencies, advertising companies, exhibition industry associations, etc.

The core courses of this major include: Management, Introduction to Marketing, Introduction to Economics, General Theory of Economic Law, Market Survey and Analysis, Introduction to Communication, Basic Theory of Exhibition, Introduction to Advertising, Exhibition Planning and Copywriting, Exhibition Organization and Management, conference planning and Organization, Event Planning and Organization, Exhibition Project Management, Large-scale Event Planning and Organization, Exhibition Customer Relationship Management, Exhibition Information Management, Brand Strategy Research, E-commerce and Public Information.

China Language and Literature

Chinese department, life is better because of poetry!

This major focuses on the combination of traditional Chinese and modern applications. Cultivate advanced applied, compound and innovative talents with solid humanistic foundation and cultural background, systematic knowledge of Chinese language and literature, strong oral expression, written writing and interpersonal skills, basic skills and cultural creativity in modern government affairs and business office, as well as teaching Chinese as a foreign language and intercultural communication skills. After the third year of college, this major will focus on cultivating foreign-related secretaries and cultural creativity, and students' professional competitiveness will be further highlighted. This major confers a bachelor of arts degree.

This major pays attention to the cultivation of students' practical ability. Relying on the platform of the Secretary College established in cooperation with the Zhejiang Provincial Government and the Provincial Political Consultative Conference, it has established more than 20 normal practice bases such as the government and large state-owned enterprises. Internationalization is another feature of this major. In cooperation with universities in the United States, Singapore, Taiwan Province Province, Hongkong and other places, six "Chinese immersion classes for Singaporean students" were held, which received a very warm social response.

This major has a strong market demand and broad employment prospects. With the implementation of the national policy to revitalize the cultural industry, Hangzhou has established a national "cultural and creative industry center", and the demand for talents is in short supply. Graduates are engaged in editing, cultural propaganda, senior clerk, project planning and management, teaching Chinese as a foreign language and other cross-cultural communication work in news organizations, government enterprises and institutions, foreign-related enterprises and cultural and creative industries at all levels. In recent years, the rate of going abroad for further study and postgraduate entrance examination has increased year by year. Many students are admitted as graduate students by famous universities at home and abroad, such as London University, new york University, Sydney University, Hong Kong University, Chinese University of Hong Kong, Zhejiang University, etc. The employment rate for many years is above 95%, and it has a good social reputation.