How to write advertising copy for convenience stores so that it feels relevant?

Convenience stores can be found almost everywhere, but if you want to write an advertising copy for a convenience store, how should you write it? Perhaps we can start with the story between customers and convenience stores. There is a good case here that I will share with you today.

JD Daojia, in order to promote its Time Convenience Store, started from the story of the convenience store and published a set of poster copywriting of "Time Convenience Store, Healing the Heart with Good Things", as follows:

They asked me why tattoo artists like to drink soy milk, and I said it tasted like the taste of my childhood.

After Ah Mei and I broke up, I looked every day for canned pineapples that would never expire.

My salary has increased tenfold and my house has become half the size, but my need to eat spaghetti bolognese on rainy days has not changed at all.

I can’t get rid of the taste that burns my tongue. It’s a good stew to heat up with me late at night when I’m working overtime.

"The fish eggs are half price today, would you like one?" From then on, the studio could no longer live without this steaming meal.

On the sad day, I ate ten snowy moon cakes in one go, and I felt better the next day.

Everyone loves convenience stores: Shiguangliu traces back to the past, “Boss, I want a piece of spaghetti with meat sauce”

The above is the story of JD Daojia and Shiguang convenience store Poster copywriting. The copywriting allows the urban men and women around them to tell short stories about them and Shiguang Convenience Store. The simple story shows their real life and can make readers scream. In addition, at the bottom of the poster copy, the selling point of the brand is also revealed: it has been launched in convenience stores such as FamilyMart, 711, Lawson and so on in many places across the country, and the warmth is available in one hour.

Perhaps you also have a story about a convenience store, so you might as well try writing one.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)