Day2: While the truth is still putting on its shoes, lies have already traveled halfway around the world.

With the rise of self-media tools such as Weibo and WeChat, we are in an era where everyone can be the protagonist. In this era, everyone can have a microphone of their own. Everyone can speak up at any time.

However, it is precisely because of the excessive freedom of speech in the Internet era that rumors are flying everywhere. Some rumors are exaggerated, taken out of context, spliced ??together, or even fabricated out of thin air. The speed at which online rumors develop can catch you in minutes.

Tonight, I saw many people in WeChat Moments forwarding a screenshot from Xinhua News Agency. The text inside said that a certain mayor of HY was investigated for violating discipline. Fans have forwarded this screenshot one after another. Among the remarks that are difficult to distinguish between true and false, a certain HY local self-media boldly announced the matter on its official account in order to grab the spotlight. Soon, the reading volume increased, but so did the trouble.

Over the next hour, many local official media in HY began to speak out to clarify the matter. The so-called labels with Xinhuanet and Sanxiang Metropolis Daily in Moments are all synthesized with PS. Such a low-end method, confusing the fake with the real one, actually caused many netizens to forward it. The self-media that spread this incident blasphemed public officials and spread rumors, which nakedly violated the "seven bottom lines" of the Internet. Because of ignorance, I dare to post anything. Because I am fearless, I dare to do anything for the sake of hot spots. While truth is still putting on its shoes, lies have traveled halfway around the world.

Last month I read "When the self-media wants to pull a rabbit out of a hat, no reporters are rushing to the news scene" and "100,00 is destroying the news industry, destroying The Internet Destroys Young People" two articles. It is unanimously believed that self-media does not care about the truth or content, but only cares about 100,00 and business, which will destroy the news, the Internet, and young people...

In the past few years, self-media has sprung up like mushrooms after a rain. The emergence of "flower" has caught up with the pace of transformation of traditional media. Many people say that there are too many self-media, too few reporters, and not enough facts. In the pursuit of news facts, even without considering the country’s policy and legal factors, can we count on the surging self-media? Those columns that can also pursue news and facts are particularly luxurious!

Traditional media trains reporters, while self-media only trains jokers. So when many traditional media were overwhelmed by self-media, we were surprised to find that fewer and fewer reporters rushed to the news scene. What were they going to do? My captain used to be the chief photojournalist of Southern Metropolis Daily for 17 years and resigned to become a freelance photographer. He said that many of his old colleagues in Nandu have gone to Internet companies such as Alibaba and Sina. Most journalists have switched careers to self-media, or have joined large companies and Internet companies as corporate public relations.

We would like to thank the self-media, which allows more people to have a voice. To a large extent, it is the self-media that tells more truths and gives the news industry more dignity; it is the self-media that The media is more vibrant and has given new life to the Internet; it is self-media that is more responsive to needs and gives young people a broader world... But self-media also has its own problems. We cannot just pursue the number of readings, and we cannot just "sit and talk". .

Today, if you don’t work hard on content, there will be no traffic, and if there is no traffic, there will be no income. Many companies use data traffic as their assessment criteria, with reading volume first, quality second, and KPIs directly linked to salary. As a result, content producers have become more utilitarian. But with such a rush for utilitarianism, we will never be able to save parents from fake news and health articles.