What is visual culture?

Visual culture refers to the way of life in which individuals look at external things through specific visual texts.

As a way of life, visual culture includes individual's visual planning of self-life and the ability to visually decode objects, people and relationships in daily life. Visual texts include specific texts, such as paintings, pictures, movies, fashions and decorations. The concept of visual culture is helpful to reveal the cultural connotation and spirit behind various daily life devices.

With the emergence of photography, film and television, and the rapid development of information technology and Internet technology, until today, images and videos have proliferated and flooded, and people have been completely dominated by vision and entered the era of visual culture.

Precautions:

In the era of visual culture, culture has changed from language center to visual center, and visibility has become the dominant factor of culture. People pay more attention to the appearance of things than ever before, and with the progress of visual technology, the public's demand for visibility is also rising, which further promotes the emergence of new visual patterns.

Whether advertising or other image media, they often express thoughts, feelings and values through images, which influence our daily life in a subtle and almost invisible way. [2] As visual symbols gradually become an indispensable part of people's lives.