Traditional Culture Encyclopedia - Photography major - What do you think of what Zhao Tao said: "Director Jia no longer has to ask for help for film festivals?"

What do you think of what Zhao Tao said: "Director Jia no longer has to ask for help for film festivals?"

This is how the famous director Jia Zhangke founded a film exhibition in Pingyao, Shanxi Province in 2017, called Pingyao Film Exhibition. For the purpose of promoting Chinese films, the Pingyao government also wanted to actively implement transformation and increase cultural influence. The two parties actively promoted this matter. With the vigorous promotion of Jia Zhangke, the Pingyao Film Festival has become a very influential film festival in the country. Since its establishment, the film festival has adopted a corporate operation model and has been subject to market testing. Jia Zhangke is only responsible for the preparation of the capital chain, and other matters related to the film festival will be taken care of by a professional team.

Although the contract says this, the reality is not simply this. Director Jia Zhangke has spared no effort to promote and publicize the film festival since its establishment. It can be said that without director Jia Zhangke, the Pingyao Film Festival would not have achieved what it is today. It’s finally the 4th year since the festival was founded. It may be that the operation of the festival has become very mature and market-oriented, and the funds are very sufficient. So for some unknown reason, director Jia Zhangke left the Pingyao Film Festival, so his wife, the famous actor Zhao Tao posted on Weibo, "Goodbye Pingyao Film Festival, Director Jia no longer has to ask for help for the film festival."

But this incident happened to coincide with a news item of the day, so there was a very big ambiguity. Director Jia Zhangke said that the 4th Pingyao Film Festival was 100% market-oriented and did not use a penny from the government. However, the media took it out of context and said that Director Jia Zhangke has not spent a penny from the government in the past four years. This is inconsistent with the facts. The Pingyao County Government provides considerable financial support to the Pingyao Film Festival every year, amounting to tens of millions of yuan. This news undoubtedly discredits the relationship between director Jia Zhangke and the government, making people suspect that there is a problem between the Pingyao government and Jia Zhangke. That's why he quit midway.

No matter what the facts are, it can be seen that director Jia Zhangke has a huge influence on the Pingyao Film Festival. After all, after 4 years of hard work and sudden departure, it is really hard not to make people suspect that there is something inside. We are just the audience. No matter what, as the director's wife Zhao Tao said, Director Jia can finally have a good rest.