Is it easier to make children's clothes or women's clothes?

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How to open a children's clothing store to make money faster?

There must be a market for children's wear, because as long as you have children, you have to wear clothes, and you have to change clothes for at least three seasons a year (you can wear them in spring and autumn, and you can wear them in Xia Dong), which means that there is a large amount of children's wear, but there is an unavoidable fact-low profit. I talked to the local children's bank, and the annual average profit is generally 30% to 35%. We must firmly believe that there must be a market for children's wear, and there must be money to make with a large flow.

1, the location of the children's clothing store is very important. Everyone knows this truth, but the high transfer fee in a good location is scary, and the profit of children's wear itself is limited, which makes us fall into the pain of difficult decision-making when looking for a store. Because there is a big bubble in the transfer fee, now that you have taken over someone else's shop and paid the transfer fee, it doesn't mean that you can transfer it out if you don't want to do it one day. Such as: demolition, devaluation of lots, unhappy relationship with landlords, etc. So the transfer fee is very hot.

The location is good and the flow of people is large, which can save the money for publicity and the time for raising awareness. On the contrary, the location will take a long time to maintain. Especially now that the competition is so fierce, we can't spare much time.

2. Market positioning should be accurate. It is impossible to do a single business now, and it is impossible for one person to do all the business in the whole market. Then at this time, you must accurately locate your own market and know where your customer base is. Then "bomb" this group.

Positioning includes: at which age; Whether to be a medium-high product or a market commodity (high-income, ordinary wage earners, low-income people in the region); Style positioning (especially for shops below 30 square meters) is to be a cool version or a mass leisure. Once you have determined your position, you should purchase goods in strict accordance with this standard, and don't easily change your original decision with the customer's evaluation. Unless something really goes wrong in actual operation. According to my experience, customers who say that the clothes in your store are of poor quality may not be able to afford it if you buy good goods, and customers who say that the clothes in your store are not distinctive and too popular may not necessarily buy cool clothes for their children to wear. Remember: customers will always look at your store with critical eyes. Don't be led by customers. In that case, it is estimated that you will be very tired and can't make any money. You must have your own business philosophy and ideas.

3, children's wear is the most important. The choice of goods is directly related to your business and your inventory. If you don't even need to exchange the goods in time within three days of returning the goods, otherwise, it is likely to be the last one to press the goods. If the children's wear inventory is large, unless you have great economic strength, it will be very passive to operate. As for how to choose the right goods, I can only understand that it depends on internal strength. But don't listen to wholesalers saying that this is the explosion this year. Nine times out of ten, that's his walking clothes. Of course, it is definitely good to communicate with children's banks in other places. Ask them which version is good and share it with each other. Of course, clothes that others try on sell well.

4. Pay attention to the decoration and display of children's clothing store. Look at other people's decoration styles before decoration and see which ones are desirable. When decorating, it is best to do it in one step. Don't be afraid to spend money. Renovation upgrade, clothes sell at a good price. Lighting effect is also very important. Good lighting can arouse customers' desire to buy. Personally, I think: children's clothing stores should not use warm light, let alone colored light, and it is best to use halogen lights and cold white light. Children's clothes should be bright, which is different from the lighting in adult shops. Of course, some warm light can also be used appropriately in autumn and winter to give people a warm feeling. The display of clothes is also very particular, and different display selling points are different. However, children's clothes sell better than hanging them on the side. Hanging sideways is a way to quit, which can save face and has some merits.

A single coat with a sweater or a shirt and trousers may be easier to sell. It is very likely that customers will sell all your clothes, at least buy your coat and trousers. The display should also consider the matching of colors, and the doors should be brighter and have more light. Then pay attention to the collocation of cool color and warm color, pay attention to the color up and down, and echo left and right. In short, we should also make clothes dynamic in color. Of course, pay more attention to the sense of movement when hanging clothes. You can put some paper in your pants and change the clothes rack into a shape, so that the clothes look vivid. In this case, it will be a little troublesome to get clothes, but as long as the sales volume is good, what's the trouble, haha.

5. Establish a membership system. The main purpose of establishing a membership system is to retain old customers, establish a file for each old customer, and give different discounts according to the amount he spends in our store. For example, greeting at special festivals: children's birthdays, Women's Day on March 8th, etc. And you can also give some gifts, be creative and don't always give socks or something. Send a book about parenting education to a big client, or some beautiful trinkets and toys that are popular at present. I am also constantly exploring this point.

6. Willing to do publicity activities. Remember: you must advertise to make your opponent pay you. Why? The customer has come to your shop. Did your competitors pay you for advertising? Publicity is more creative and costs. As I said before, the profit of children's wear is very low, but it is not because of the low profit that we don't do necessary publicity and advertising. This summer, I printed 8000 plastic fans in Children's Photography with others. My advertisement takes one side, he takes one side, and the cost is divided equally. I brought these fans to the school gate for free before June 1st, and now my advertisement can be seen in all the streets and alleys. The benefits are not bad. It's just a brick and a jade.

7. On the question of counter-offer: I have no counter-offer. This is a question that I have repeatedly wandered about, and I have not jumped out of this strange circle so far. The reasons are as follows: not making a counter-offer is very unfavorable to the beginning. As soon as I don't make a counter-offer, the business will run 60%. But as we all know, the counter-offer business is very tiring, and it is not conducive to future development. But the question is, what now? How to clean up in front of you? Especially for a single store like me, it seems impossible not to bargain. If there are more than two stores, you can't make a counter-offer. This shop is bullying customers. What I'm doing now is, I usually only refund 5 yuan, sorry, I don't sell it!