Cosmetic Illustration Design —— How to Design Cosmetic Brand?

What are the styles of skin care product packaging design _ Cosmetic packaging with design sense 1. Nostalgic style

For every girl, washing her face and caring for her skin every day is a very enjoyable and happy thing, and girls especially love beauty. In addition to a good sense of use, skin care products will also enhance users' happiness if they pay attention to packaging. Therefore, the packaging design of skin care products should also be professional and conform to the aesthetics of a certain group of people. Nostalgic packaging needs designers to spend time and energy, and needs to incorporate some retro elements, such as color stripes and retro illustrations.

Second, the ultimate minimalist style

The packaging design of skin care products with extremely simple style is also common in the market. Skin care products like Muji are made of transparent white bottles, which are plastic, environmentally friendly without losing texture. On the contrary, it makes people feel more professional and safer, echoing the characteristics of products that are not added, irritating and gentle. This is a more professional design. Therefore, for skin care products, the choice of packaging theme style should conform to the characteristics of internal products.

Third, the illustration style.

In addition to the usual packaging, some skin care products can occasionally change a style, such as holiday limited edition or joint design. Although the product remains unchanged, the new design style may be of great help to increase sales. This style can be consistent with the theme without considering too many factors. You can choose some illustrations or patterns with special colors to give people a visual impact on color, which can not only attract consumers' attention, but also give users a dull life.

Fourth, pure text style.

The main function of words on skin care products is to convey a kind of product information and brief introduction to consumers, so it is best to be concise, easy to understand and not too complicated, so that consumers can see what products it is at a glance, and choose a normal font, not too fancy. Secondly, brand fonts can design some special elements, but try to keep the fonts of all skin care products consistent, which can better show a unified aesthetic feeling.

About the style of skin care product packaging design, Global Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to design cosmetics brands? Now cosmetics have gradually become a necessity for many people, even many people don't go out without makeup, which also provides a good opportunity for some cosmetics companies to carry out corporate brand planning activities to improve brand awareness, which can enhance brand awareness and make brands more popular with consumers. So what is the focus of cosmetic brand design for cosmetic enterprises?

1. Establish a quality image. Good impression is a further step towards success, and quality image is the basis of brand image. The establishment of cosmetic quality image is not only the quality of products, but also the impression of good quality. The quality image can't just stay at the level of "saying good after use", but just "saying good after reading". Therefore, the improvement of quality image should be "visible, tangible and tangible" to meet the requirements of brand building.

2. Establish a price image. Price image is an important embodiment of market sensitivity. We often use the retail price of products to describe their price image, thinking that high price means good image and low price means poor image, which is really unfair. It should be said that the price is relative. It is the comparison of similar products that makes us different. Therefore, we believe that quality image and brand image are the basis of price image. The pricing models of "quality/price" and "brand/price" are more in line with the needs of building brand image.

3. Create an access image. The complete sales channel is intermediate marketing plus terminal marketing. Intermediate marketing refers to wholesale sales, and terminal marketing refers to retail. The image of channels must be based on retailers, that is, the image of retailers is our channel image. When Sony first entered the American market, it was sold in a consignment shop, and American consumers thought it was a "punk" product. After that, Sony moved its products to the shelves of Mahlille department store, so consumers bought them one after another, and the brand "Sony" really began to improve.

4. Establish an advertising image. Advertising is a sharp weapon for enterprise expansion. Advertising may not have a good market. There are two controllable factors and one uncontrollable factor for enterprises to establish advertising image. Controllable factors: first, choose big media to advertise, and second, invest heavily in advertising. Uncontrollable factors: advertising quality, including creativity and production level. In short, the establishment of advertising image needs "two majors and one high", that is, "big media, big investment and high level". The media is big and the image is big; If the investment is large, the image will be strong; High level and good image. Actually, it's that simple.

5. Establish a publicity image. Sales is a double-edged sword. Admittedly, this is a very effective marketing tool, but if it is not done well, it will bite itself. In the process of brand building, we need to often use some promotional techniques. "Discount sale" is a kind of promotion method that obviously damages the brand image. If you look closely, you will find that those promotional methods related to "price reduction" are very unfavorable to the brand image. But this is not the case. At that time, China Changhong Color TV increased its market share by drastically reducing the price. If you do a good job in promoting the image, you can rearrange the market and re-rank.

6. Establish a customer image. In 1970s, Reece and trout's "positioning theory" changed the concept of products. Products no longer serve the public, but are enjoyed by some people, thus forming a "customer image". We can imagine who is driving a BMW. Who are the people wearing Artie? Who is the buyer of Chanel? Brand managers should be clear about the customer image of their products. Among them, the price is more effective, which distinguishes different people and safeguards the interests of a few people.

The brand is the representative of the enterprise, and the design of the brand must conform to the image of the enterprise, so that when promoting, consumers can associate with the brand and the enterprise when they see the logo, which is convenient for the dissemination of product information, allowing consumers to focus on the product and is conducive to the sales of cosmetics.

How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure.

Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.