Introduction of Jiangxi Institute of Fashion in 2022: Advertising Major?

Free consultation for college graduates to register quickly:/XL/Introduction of Jiangxi Institute of Fashion Technology in 2022: Advertising major has been announced, which comprehensively introduces the advertising major from the aspects of training objectives, professional advantages and characteristics, main professional courses, and graduate employment fields. Details are as follows:

Advertising (undergraduate, literature, four-year academic system, awarded a bachelor's degree in literature)

Training objectives: This major adheres to the basic task of moral education, and cultivates scientific theories and skills related to brand advertising culture communication knowledge, advertising creative planning theory, advertising creative design technology and its application and development needs in the advertising industry. It can engage in advertising research, advertising creative design, image communication, copywriting, planning and strategy formulation, marketing and promotion, communication operation and management, and new technology exploration and application development in the fields of advertising creative planning, advertising creative design and advertising cultural communication.

Professional advantages and characteristics: This major is one of the earliest undergraduate majors in our school, belonging to the specialty of dominant discipline construction and the specialty direction of key disciplines. Advertising majors give full play to the interdisciplinary characteristics of communication, art design and marketing, focusing on brand advertising planning, creativity, design and communication, and cultivate applied professionals with strong comprehensive ability and concentrated advantages. In terms of professional training, relying on the advantages of Jiangxi Institute of Fashion Technology in clothing culture, we will train advertising professionals for clothing brand enterprises. Students have made great achievements in major competitions in China, such as competition, academy award, golden calf award, German Cup and so on. The employment rate of graduates exceeds 90%; The admission rate of postgraduate entrance examination is over 6%; The admission rate of civil servants exceeds 4%, and 75% of the graduates can find jobs in developed cities such as Jiangsu, Zhejiang, Shanghai and Shenzhen.

Main professional courses: introduction to advertising, communication, marketing, advertising history, advertising copy, advertising planning and creativity, advertising creativity and performance, computer graphic design, advertising photography and video, advertising media, CIS strategic management, advertising operation and management, advertising effect research, new media advertising, etc.

Employment fields of graduates: for fashion industry, advertising industry, brand enterprises, advertising companies, news media organizations, film and television units, marketing consulting and management units, engaged in advertising planning, copywriting, operation management, creative design, decorative arts, production and release, market research, marketing consulting and other work.

Introduction of Jiangxi Institute of Fashion in 2022: Advertising major has been announced. For more information about Jiangxi unified recruitment, please pay attention to the Jiangxi unified recruitment page.

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