What is the prospect of opening a stationery store?

First of all, the profit of stationery stores is very good, because there are no offices, shops and other places where pens, ballpoint pens, signature pens or other stationery are not used. However, if we can attract these customers, or if we can open our stores to those places, it is more appropriate to operate office supplies, because operating office supplies is more profitable than operating stationery. If you are engaged in specialized stationery business, it is still dominated by schools or families. However, there may be one or two stationery stores near any school. If you want to do this business again, you must be prepared to compete with others, investigate the situation in detail, and carefully formulate your own business countermeasures.

It is suggested that if you are near the school, you'd better combine stationery with toys, so there will be more students. For example, toys can be updated frequently, and stationery should be changed into patterns, which is very attractive.

Nowadays, students' articles are not just pencils, notebooks, rulers and other commodities. School supplies are gradually developing in the direction of exquisite design, strange shape, intelligence and interest. Cartoon stationery, fashion gifts and some small commodities all belong to the ranks of student supplies stores. For students, nothing can touch their innocent hearts more than vivid, simple, interesting, economical and practical school supplies.

The budget for opening a stationery store is the start-up expenses (rent, deposit, decoration, equipment setting, etc.). )+three months of working capital+six months of basic management and sales as a safe risk fund. When you open a stationery store to collect cash, you can prepare a month's working capital for business. The specific cost of opening a stationery store depends on the location, store rent and relatively large rent, and also depends on how many categories the stationery store sells. These are all calculable. If the store rent is about 10 thousand a year, plus some decoration shelves and purchases, it should be between 30 thousand and 50 thousand

For small-scale stationery stores, the investment is generally small. For example, a stationery store of about 30 square meters, including decoration, is estimated to invest 25,000 yuan. Because stationery will not deteriorate, the investment is small and the risk is not great. As long as the monthly turnover reaches 4000 yuan, there will be no loss. Of course, the size of the store is closely related to your early planning. If it is office supplies, some equipment products need a certain amount of capital reserves. If it is biased towards stationery stores, the requirements for funds are relatively low.

The profit of stationery is generally around 13% ~ 35%. However, the profit can't be fully calculated in the formula. Stationery stores talk more about profits than about them. It is mentioned in the paper stationery market research report that it is possible to sell at a low price or at a low price in AG. Stationery store profits and other commercial transactions are not 100% homogeneous! The crisis that the stationery industry is facing now is also an inevitable process of the normal development of the industry. Now, not only the stationery industry is in short supply, but other industries are also facing this severe problem. How to open a stationery store to get more profits? The key is the source of goods. What is the profit of opening a stationery store? The following small series will give you a detailed analysis:

Detailed explanation of the profit and investment cost of opening a stationery store

Down payment: about 1 ten thousand yuan.

Decoration: 5000 yuan (simple style, but reasonable shelf setting, giving people the feeling of convenient shopping. Don't be so crowded that customers have no room to turn around. )

First purchase: 30,000 yuan

Working capital: 5,000 yuan

Total: 50,000 yuan

1, the supply of goods is very important, most people choose brands, and market research shows that brands have their own protectionism, so stationery stores have high profits. He must safeguard her own interests and those of his dealers. It is really good that everyone is good. For those who do it early, it is good to be his distributor. But for a newcomer, it is very difficult. So there is no advantage in price, and the profit of stationery is thin. Everyone thinks that the goods in Yiwu are cheap, which is wrong. National unified pricing of brand products. They have a regional delivery system and cannot be distributed across regions. Even if it is cheap, it cannot be distributed.

2. Miscellaneous brands are the first choice for newcomers. The more styles, novelty and selectivity of miscellaneous brands, the more profits the stationery store will make. Is that the quality cannot be completely guaranteed. However, with the development of social economy, the quality of miscellaneous brands is not what it used to be, especially Yiwu goods. Brands also evolved from miscellaneous brands.

Personally, I think stationery stores should combine brands with miscellaneous brands to give customers more choices. There are many channels to buy stationery, so you can go directly to the wholesale market to buy it yourself, which is tiring, but there are many choices. In addition to visiting wholesale markets, it is best to contact trading companies or manufacturers directly. Because the wholesale market price may be higher, it is better to have a more direct purchase channel.

However, everything you do may not pay off, especially in the stationery industry. The profit of the stationery store itself is thin, but the retail profit is still considerable, mostly around 50%, and some are higher, which is related to the supply of goods and lots.

stationery

How to open a stationery store?

Stationery stores want to have unique features, which can be started from the following aspects:

1, store name

The name of the store is very important. Choosing a good store name can also bring many business opportunities to your career.

2、

storefront

Store decoration should be distinctive, not similar to the surrounding, so that students who come here can clearly remember that the colors should be bright!

3. Overall image

The overall decoration style must be concise and lively. If the shop is small, it can be compensated by lighting effect and reasonable shelf display.

4. Partition display

The store mainly plans the division of the store according to the size of the business circle where the stationery store is located. Take a 30-square-meter stationery store as an example: in addition to the three-sided wall frame (omitting the entrance), 5~8 shelves can be placed. The number of shelves can be planned according to the types and quantities of goods operated by stationery stores, which can generally be divided into pens, paper, office equipment, digital equipment, computer consumables, folder books, financial supplies, binding supplies, sporting goods and so on.

5. Conditions for long-term operation

Whether a stationery store can operate for a long time depends on not only the basic license, but also the provision of water and electricity, sewers, naming and cooling equipment for stationery stores. At the same time, the distance between shelves and shelves, and between shelves and wall frames should be reasonable to prevent customers from colliding with each other because the distance is too narrow.

6. Price

The price should have the most expensive and cheapest goods sold in the same region. In other words, it can meet the needs of all consumer classes.

7、

product

Not only should there be a wide variety of products, but also special products or extra points every day or week to attract children to come again. Product updates should be quick, preferably once a week and a half.

1、

Pricing according to customers

When some shops wholesale, what they value is texture and appearance. Therefore, shops should be targeted when purchasing goods, paying attention to both texture and appearance. Most cultural and sports wholesale stores have a fixed customer base and can purchase goods according to customers' preferences.

2、

Expand the product price range

There are many qualities of cultural and sports supplies, which should be graded, used and priced. Although this can attract more customers, it also requires higher capital scale and purchasing power of the store. Not all shops have the ability to purchase high-priced products in large quantities, and the sales area of high-priced products is relatively narrow, which is also easy to cause accumulation. Moreover, so many kinds of stationery should be purchased at different levels, which is laborious and requires great care. Therefore, we can represent some moderate products in the supply part, such as Zhonghua brand pencils, hero ink and so on. The rest of the products are purchased by ourselves.