Traditional Culture Encyclopedia - Photography major - What are the advantages of posters?

What are the advantages of posters?

Cultural posters are closer to pure artistic expression. It is a form of design art that best expresses individuality. You can inject the spirit of a nation, a country, an enterprise, or a designer into it. So what are the excellent features of posters? Posters posted in public places will be interfered by the surrounding environment and various factors, so they must be displayed in front of people with a large picture and prominent image and color. The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open). In order to leave a visual impression on people who are in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising. As far as the overall nature of posters is concerned, it includes two categories: commercial posters and non-commercial posters. Among them, product posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving viewers with real and touching pictures and humorous feelings. Posters are "instant art". In order to make it unforgettable and endlessly memorable in a limited time and space, we need to achieve "victory with less, and one with ten". Poster art usually represents reality from one aspect of life but not from all aspects. When choosing a design theme, choose the most representative phenomenon or element to produce a "concise and comprehensive" good work. Sometimes, although the composition is simple, it can express an attractive artistic conception and achieve the effect of blending scenes. The design concept must successfully express the theme and clearly convey the content of the poster in order to make the audience resonate. Therefore, designers must understand the content of the poster when conceiving so that they can accurately express the central idea of ??the theme. On this basis, they can perform creative expressions in a targeted manner.

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