What are the skills of business card design?

The way of harmony in business card design is to coordinate the relationship between the components of the picture and form a visual aesthetic feeling. Combine the most basic elements in business cards and enjoy beauty. There are several ways to reconcile the design of business cards: the image characteristics of fonts, the unity of colors and the unity of typesetting direction.

Color is ever-changing in graphic design, and mastering the emotion of color is helpful to the design of business cards. The movement and quietness of color can be specifically associated with fire, blood, the sun and so on. , can also be abstractly associated with enthusiasm, danger, firepower, etc. Colors can be specifically associated with lights, oranges, autumn leaves, etc. , can also be abstractly associated with warmth and joy. Yellow can be specifically associated with light, lemon, winter jasmine and so on. , can also be abstractly associated with light, hope, happiness and so on. So red, orange and yellow are active colors that give people a sense of excitement. Blue can be especially associated with the sea, sky, water and so on. , can also be abstractly associated with peace, peace is a static color. In pure gray contrast, solid color is relatively active and gray is relatively quiet.

Color sense: color itself has a sense of weight. Generally speaking, the heavy feeling depends on the light difference. Bright colors feel light, while dark colors feel heavy. Under the same lightness, the feeling of high chroma is lighter than that of low chroma. Mastering the law of color sense is very important for the design and composition of business cards.

Gorgeous and simple colors. Some colors give people a gorgeous and noble feeling, such as white, gold and silver. Some colors give people a simple and elegant feeling, such as gray, blue and green. Generally, high-purity colors are gorgeous, low-purity colors are simple, bright colors are gorgeous, and gray is simple. In the design of famous brands, we can decide whether to use bright colors or plain colors according to the identity and work characteristics of the holders. The emotion of color is very rich. Use abstract principles to express the rich emotional and environmental atmosphere between man and nature. Therefore, we designers should use our imagination and subtle color emotions to improve the design properly.

Harmony in business card design is an indispensable design method for designing beautiful business cards. Designers should master all kinds of harmony methods in the design process, such as color harmony, and reasonably construct the ever-changing colors on business cards, thus helping the design of business cards.