Kong Jiong's personal data

1996 Bachelor of Engineering, Department of Automatic Control, Southeast University

MBA of Northwest University in 2002

2008 Peking University Senior Investor Seminar

20 1 1 cheung kong graduate school of business EMBA MBA, male, Han nationality, from Zoucheng, Shandong, 1975. CPC member

1996- 1998 staff of broadcasting department of Guangzhou TV station

1998—2004 Member of the leading group of informatization experts in Guizhou Province, the youngest "informatization expert in Guizhou Province"

1998—200 1 Deputy General Manager of Guizhou Tianma Advertising Company

1998 ——1999 Marketing Director of China Lantian Group.

200 1-2004 Chairman/General Manager of Guizhou Tianma Advertising Company

2002-2004 Deputy Director of Advertising Department of Guangzhou TV Station and Deputy Director of Editorial Department of Guangzhou TV Station.

2004-2005 Director of Advertising Department of Guangzhou TV Station

2005-2009 Assistant to the Director of Guangzhou TV Station; In the meantime, he also served as the director of advertising operation center, program center and coverage office of Guangzhou TV station; In charge of Tianyuan Go, Photography Channel, Film and Television Literature Channel, Popular Life Channel and Guizhou Tianma Advertising Company.

2007—20 10 Executive Director of Lanzhou Zhicheng Tonghui Culture Communication Company

2008—20 12 Chairman/President of Home Shopping Group Co., Ltd.

2009—20 12 Deputy Director of Guangzhou TV Station

20 12—20 13 managing director of China cultural industry investment fund

20 13 Up to now, Chairman of Beijing Global Guoguang Media Technology Co., Ltd.;

20 13 has been the chairman of Beijing yueshi unlimited technology co., ltd ... Kong Jiong, 1996, graduated from the automatic control department of southeast university. He just turned 2 1 year old. He had intended to be a teacher in the university. By chance, he became attached to TV and was assigned to work in the broadcasting department of Guangzhou TV Station without reporting to the university. As a front-line technician of TV station, his diligence, preciseness, eagerness to learn and good communication made him stand out quickly. After selection and recommendation, he became a member of the leading group of Guizhou Informatization Expert Committee, and he was the youngest member of "Guizhou Informatization Expert" in the whole province 19. He is 23 years old.

From 1998, with the enthusiasm for advertising marketing and rich market practice experience, with the help of the then director of advertising department, Kong Jiong went to Guizhou Tianma Advertising Company, an advertising company affiliated to Guizhou Taiwan, as the deputy general manager. 200 1 was promoted to chairman/general manager of Guizhou Tianma advertising company. He was 26 years old that year, which started his development path in advertising. With the concept of "creating value with wisdom", Tianma Advertising has developed from a small company with only a dozen people and an annual turnover of less than100000 to a large advertising company with more than100000 people and an annual turnover of more than 200 million yuan. And it is a first-class advertising enterprise in China, one of the top 50 creative enterprises in China, and has won many domestic and foreign awards such as the Great Wall Award of China Advertising, the Yellow River Award and effie awards. Kong Jiong's participation in Guizhou Computer Welfare Lottery Project continues to contribute more profits to enterprises and has become a very successful investment project.

In 2002, Kong Jiong was appointed as the deputy director of the advertising department of Guangzhou TV Station and concurrently served as the deputy director of the editorial department, and began his transformation from an advertising company to a media advertising business. The strategic positioning of "Western Golden Satellite TV" was put forward, which initiated the strategic positioning of China satellite channel. In 2004, Kong Jiong was appointed as the director of the advertising department of Guangzhou TV Station. At the age of 29, he became the youngest director of the advertising department of provincial TV stations in China. The concept of "committed to improving customers' sales power" has enabled gztv's advertising business to find the core goal and direction of serving advertisers.

In 2005, he just turned 30 and was appointed as the assistant director of Guangzhou TV Station. At the same time, he was in charge of and concurrently worked in advertising, programs, coverage, pay TV, film and television channels and public life channels. During this period, Kong Jiong's business vision expanded from managing media advertisements to managing media, and he began to really think about the value of the media itself. During his tenure, the media marketing of gztv has flourished, not only maintaining a compound annual growth rate of more than 30%, but more importantly, ensuring that the revenue of gztv ranks among the top three in Taichung, the west 12 province, and the advertising revenue of Guizhou Satellite TV ranks second in the west and twelfth in the country. In 2007, the inter-provincial cooperation between Guangzhou TV Station and Gansu TV Station led by him kicked off the inter-provincial cooperation between China provincial TV stations, which became a milestone in the history of China TV and was named as one of the "60 major events of China TV in 60 years". The experience of "cooperation between Guizhou and Gansu" also gave him more ideas of media simulcast.

In 2008, Guizhou Satellite TV, which began to explore industrial expansion, extended its reach to the media retail field. The application of "Shopping at Home" national TV shopping channel makes Guizhou Satellite TV the fourth TV station with national home TV shopping channel after CCTV, Hunan Satellite TV and anhui tv. Kong Jiong, 33, started as the chairman of the company and became the president a year later. However, the transformation from a media person to a modern service entrepreneur is an extremely painful and arduous process. The industry is unfamiliar, the market is immature, the industrial chain management is multi-link, the service demand is unusually high, and the losses are large ... These are constantly tempering his slightly thin body. In this cruel business baptism, he seems to have touched the essence of business and gained more understanding of society.

In 2009, at the age of 34, he became the deputy director of Guangzhou TV Station and the youngest provincial TV station in China. Knowing more and more about the media industry chain and commercial retail, he began to think about the core and essence of media competition. During his study experience in Peking University School of Economics and cheung kong graduate school of business, his way of thinking and perspective on things completely changed, and the in-depth study of media business model also began from this period. The Media Profit Model published by Communication University of China is considered to reveal the key to the success or failure of media management for the first time.

In 20 12, he made a decision that shocked many people. He resolutely resigned as the deputy director of Guangzhou TV Station and all related positions, and gave up his status as a national cadre. Turning and stepping into another brand-new platform and industry, Chinese cultural capital is the managing director, just 37 years old this year.

In 20 13, Kong Jiong once again took the helm of Global Shopping, a national home TV shopping platform under the central media China Radio International (CRI), and served as the chairman. At the relocation ceremony of global shopping on September 28th, 20 13, Kong Jiong solemnly promised that in the future, global shopping will continue to forge ahead, enrich product categories, improve service quality, create multi-channel sales channels and create more and greater global purple miracles. "

In more than a year, Kong Jiong led all the staff to completely revise and reposition the global shopping channel, and explored and innovated many cross-industry cooperation projects. By the end of 20 14, 10, the global shopping TV channel covered more than 200 million people, and it grew rapidly at a rate exceeding the industry average. In Kong Jiong's planning and vision, global shopping is not only a TV shopping channel, but also a goal of a large media retail group. From commodity development, marketing planning to program production and broadcasting, and then to the all-round development and utilization of its own resources such as channels, artists and advertising communication, Kong Jiong leads global shopping, and is committed to opening up the whole industrial chain on the basis of the existing platform, and continues to extend and dig in depth in two directions, aiming at promoting global shopping to become the best cross-border channel for selling products and advertising communication in China; Become a high-quality platform for world products to enter China and China products to go global; Become a practitioner of combining cmnet with traditional media; Become the first choice for small and medium-sized enterprises to open the national market with innovative products, and finally realize their dream of becoming a world-famous media retail group. Media profit model