Labor Day marketing activity planning plan

In order to ensure that activities are carried out in a solid manner, it is often necessary to formulate a thorough activity plan in advance. The activity plan is formulated for a certain activity, including specific action implementation details, steps, etc. So what kind of activity plan is good? The following is a Labor Day marketing activity planning plan that I have collected for everyone. It is for reference only. Let’s take a look. Labor Day marketing activity planning plan 1

1. Activity time

xx day of x month - x day of x month.

2. Purpose of the activity

May is a golden week. There are several major festivals throughout the month, such as: May 1st International Labor Day, May 4th Youth Day, Mother’s Day, Children's Day, etc. In order to better promote sales, increase unit price, and produce more influential social effects, further enhance Huijia's corporate image.

3. Activity theme

Celebrate May Day, enjoy convenience and benefits, and win exciting prizes.

4. Activity Slogan

Go shopping in xx on May Day and win big prizes when shopping. The price drops to the bottom, and the good things keep going.

5. Advertising

From x month xx to x month x, outdoor advertising inkjet printing will introduce promotional activities, body banners, door banners, in-store POP, and radio publicity.

6. Scene layout

Gate banner, summer hanging flag, 12 special price area tags, 3 publicity signs for the upper and lower elevators, flat staircase advertising paper, large hollow Two items.

7. Activity Strategy

(1) During the May Day Golden Week, the price will be reduced to the bottom, and the first issue of xx poster will be launched from x month xx to x month x, single product classification, 25 for fresh food, 50 for food, 40 for non-food, 30 for counters, and 25 for old stores.

(2) Go to xxx on May Day and win big prizes when shopping.

(3) The price drops to the bottom, and the good things keep going.

(4) On the 2nd "Ode to Labor" youth karaoke competition finals on x, x, the waves washed away the sand to show their talents, and all the stars gathered to see the present.

(5) On June x, "Youthful Style, Infinite Vitality" Youth Day wonderful theatrical performance.

(6) On x month x, "Go to xxx on May 1st and win big prizes when shopping" lottery party, wonderful performances (internal employees).

(7) Registration for the "June 1 Children's Talent Show" is officially launched. Registration will be from xx to xx, and the first preliminaries will be held on 1x.

(8) On Mother’s Day, x month x, be courteous when shopping for your mother. All married female customers who come to our mall for shopping on x, month x will receive a gift with their computer receipt if they make a one-time purchase of more than 50 yuan. Each person is limited to one gift per ticket, and the number of gifts is limited while supplies last. Labor Day marketing activity planning plan 2

1. Promotional theme

The whole country celebrates May Day with joy and goes shopping happily to xx.

2. Promotion period

x month x day - x month x day.

Activity 1:

Daily Chemical Festival-Bright Life

3. Activity Method

Unite 3-4 major cosmetic brands Hold product exhibitions. xx Supermarket is responsible for the unified organization of cultural performances, overall planning of exhibition areas, overall publicity and foreign-related matters. Manufacturers are responsible for their own brand promotion and promotional activities in the designated exhibition areas.

4. On-site layout

Several sun umbrellas (provided by the supplier), more than 8 hydrogen balloons (supplied for self-advertising), an air arch (20 meters), Outside exhibition area (4), exhibition area in front of the service desk (other brands), exhibition manufacturer exhibition area at the stainless steel railing on the second floor, cultural activity area (stage, audio equipment)

5. Arrangement of cultural activities

1. Final Victory (x, month x - x)

Activity format: Adopt the form of auction, launch one level every day, each level has 20-30 products, starting at ultra-low prices.

Activity time: The time starts from 9:00 am. The rest of the time is scheduled before or after the event.

*** Enjoy the May Day cultural performance event (jointly organized with Yingcai Music School)

2. Various styles (x month x day)

Activities Format: Live model performance at underwear show, fashion show

3. Deep love (x month x day)

Event format: Live model performance at wedding show

4. Life style (x month x day)

Activity format: Photography exhibition

Photographic works will be displayed on site. Set up an attraction and take photos for free on site (limited to one photo per person). Free makeup session. Beauty and hairdressing expert consultation meeting.

5. Love My China (x month x day)

6. Activity format

"xx Cup" Children's Painting Competition and Works Exhibition

Starting from x, xx, children (6-13 years old) can sign up at the service desk with a piece of work.

On x month x, the registered works will be exhibited, and together with the comprehensive scores of the on-site entries, 3 first, second and third prizes will be awarded, and the rest will be commemorative prizes.

Content of the competition: Draw a painting with the theme of "Brilliant China".

Award settings: first prize: second prize: third prize:

6. Star Online (x month x day - x day)

Activity Format: Imitation Show Karaoke Contest

It is divided into three groups: Children’s Group (Children’s Voice Broadcast), Youth Group (Celebrity Challenge), and Senior Group (Entertainment for the Elderly—A Night for Opera Fans)

Free registration starts from xx, x month. Please register at the service desk of Qiaoxi store for detailed registration. The Qiaoxi store will provide free practice for music lovers in front of the store from 7:30-9:30 every night on October xx.

Award setting:

Each group has 3 winners, first prize: second prize: third prize:

7. Arrangement of product promotion activities

1. Bungee jumping operation for seasonal products

We cooperate with manufacturers for promotions and Qiaoxi store’s own promotions, and select more than 10 kinds of needle cotton products for sale at 50% off.

2. Fresh food trend, morning market price

Several ultra-low-priced fresh products are launched for limited sales.

3. Shopping packages, enjoy the shopping

For those who have purchased the required cash, they can use the computer receipt plus the required cash to exchange for designated daily necessities at the designated place.

Activity 2, Sweet Journey of Love Years

Promotional ideas: May Day will be a big market for weddings. The marketing target will be locked on May Day Labor Day and marketing activities will be carried out for the wedding market. , increase the company's share in the wedding market and increase the company's visibility.

Promotion target: unmarried couples holding weddings during the May Day

Promotion target: locking unmarried couples holding weddings during the promotion period

Promotion time: x Month xx-x month x

8. Event methods

1. Polar Love Wedding Dress Show (two to three shows)

Launched by Polar Photography It has several wedding dresses with novel styles and unique temperaments, and invited well-known models to hold the "Polar Love Wedding Dress Show". The Polar Love Wedding Dress Show is magnificent and rich in content. It will surely attract the favor of many young men and women, especially lovers who are about to hold weddings, and provide an effective way to promote polar photography.

2. Witness love and keep the excitement

3. Sweet journey

During the event, all unmarried couples who make a one-time purchase of more than 800 yuan in xxx, Enjoy a free set of wedding photos.

4. Years of love, happiness and enjoyment

During the event, all love partners who take wedding photos in the polar regions can enjoy shopping at xxx supermarket with a certificate issued by the polar regions. 9.2% off discount.

9. Publicity plan

1. TV commercials on Yueyang Wireless Channel 8 times.

2. Radio station for 10 days.

3. 15,000 copies of xxx product news.

4. Store pop.

5. One banner advertisement for xxx store.

6. Newspaper advertisement "xx Information News" 1/4 page once.

7. There should be no less than 3 soft articles in newspapers.

8. During the event, a wedding photography exhibition will be held and a shooting spot will be set up.