Asked the designer of the set.

Scene designer is not a long-established profession. But in today's fashion world, they play an increasingly important role. They are indispensable from show to fashion advertisements and magazine blockbusters. Under their wonderful hands, a visual feast is being staged.

Top authors in the field of landscape designers come from all walks of life, and we can see the design industry, construction industry and film industry in their resumes. They cooperate with designers, photographers, stylists and other fashion figures to build fantastic pictures and create works of art that last only one season, one month or even seven minutes. The job of a set designer is not only to make a beautiful booth for brand release, but also to set the scene for commercial advertisements and magazine shooting, to decorate the interior for grand parties, and even to participate in film production. In Beckman's view, it all boils down to one thing-turning the images in your mind into reality. For set designers, meticulous spirit is necessary and one of the secrets of their success. Carter Smith, a photographer who worked with Beckman, said, "If you expand an original idea infinitely, you will eventually see a scene far beyond your expectation.

Beckman once shot a set of shots for tom ford, insisting on changing the "too gray" sand on the beach into a lighter color. Speaking of Jacobs' spring/summer 2007 conference with the theme of "River", he is still moaning about using two kinds of candy with almost indistinguishable colors. "He hates the saying that' it's just a set' or' it doesn't matter if you can't see it'. He said, "Maybe the camera can't capture such small details, but the details will still have an impact on models and photographers. "