Why Leica can survive in the digital age

There are many reasons, but there are a few key factors that Leica has grasped.

1. Leica’s brand accumulation is so powerful that it can be said that every photographer has a Leica dream in his heart.

2. Leica’s products are highly differentiated. It is currently the only remaining rangefinder brand and is significantly different from mainstream SLR, mirrorless and other cameras. It has different structures, shooting habits and occasions, so There is no competition.

3. The main products stick to simplicity and don’t care about too many functions. For photographers, the functions that focus on shooting are usable.

4. Successfully promoted from a popular camera brand to a luxury and high-end camera brand. No matter how advanced the SLR is, the appearance is quite ugly, but Leica cameras are full of design and artistry, which is also the reason for the difference between people. A carrier to widen differences and highlight one's own status.

5. Profound optical foundation. Although the body of the Leica Digital M has various headaches, there is no doubt that the Leica lens has always been one of the best lenses on the planet.

6. The always valuable Leica flavor is a unique imaging style of Leica that has persisted for hundreds of years and is completely unique. This is something that competitors do not have and is also difficult to adjust with later software.