Brief introduction of Zhu Feng.

Every successful person has different growth experiences. The object I'm going to interview today is a leading figure in the studio industry. Engaged in studio enterprise management, studio marketing, studio network marketing, studio scheme planning and implementation research for many years. He is Mr. Zhu Feng, who is praised by the industry as a "studio marketing expert".

Mr. Zhu Feng once worked as a store manager and director of network operation in several photo studios, with 65,438+02 experience in studio marketing and 7 years experience as a store manager. It has successfully started training in more than 20 provinces and cities such as Beijing, Shanghai, Tianjin, Zhejiang, Jiangsu, Fujian, Yunnan, Hebei, Shaanxi, Shanxi and Shandong, and provided system implantation training and marketing landing training for more than 70 large photo studios.

"Genius is equal to 99% sweat and 1% inspiration", Einstein's "Success Theory" is a famous saying that has been verified by numerous successful cases, and Zhu Feng, with his excellent sales talent and continuous efforts, is a typical representative of China's studio marketing field.

In the interview, Zhu Feng deeply recalled that he was born in the early 1980s after 1980s. In his words, God is fair, giving him a certain talent and not giving him a family with superior conditions. 1982, Zhu Feng was born in Xuzhou, from babbling to having a good memory. Driven by the living environment, he gradually realized that he had to get rid of the original poverty and narrowness.

1989, at the age of seven, he showed great talent in sales. With his innovative spirit, keen sense of smell and clever mind, he independently completed a wonderful ashtray sale and gained the first marketing experience in his life. His parents are happy and proud of his performance, and young Zhu Feng is full of confidence in his sales ability.

Time flies, and in a blink of an eye, a small tree-like child has grown into a sunny teenager. At school, Zhu Feng studied hard with perseverance, and was finally admitted to an ideal university with excellent results. He bid farewell to his loving parents and the land that raised him. Zhu Feng is full of longing for the future and has embarked on a new journey.

On the university campus, he resisted the temptation to play, devoted himself to study, swam freely in the ocean of knowledge and constantly accepted the impact of new knowledge. The new environment inspired Zhu Feng's great enthusiasm to realize his dream. This bigger and broader stage seems to be waiting for him, and he secretly made up his mind to make a world here.

After graduation, Zhu Feng realized that if the theoretical knowledge in the textbook can't be practiced, it will always be just a theory! If there is no stage for full knowledge, it will only become garbage in the corner. As a result, he officially entered the field of marketing, constantly learning sales skills, and successively sold different products in dozens of enterprises, and his performance was far ahead of other colleagues. He is not satisfied with his achievements and hopes to achieve higher goals.

In 2002, in order to improve his sales ability again, Zhu Feng came to the photo studio to do retail. This time, he found his true self. I have been in the wedding photography industry for 10 years. After constantly discovering and summarizing the lessons of every success and failure, I constantly improved my methods in the following sales, gradually reducing the number of failures and doubling my turnover.

Mussels need time to wait for the production of round pearls; A rough jade needs constant polishing to become a beautiful jade handed down from generation to generation; A genius needs ninety-nine efforts to become a genius. Mr. Zhu Feng told the author that success is not equal to the performance level. Success means challenging yourself and defeating yourself. A man's opponent is always himself. When you accept the test of time with humility and the test of wind and rain with firm belief, you are not far from success.

"There are no products that can't be sold, only salesmen who can't be sold!" This is Zhu Feng's sales creed. The logic of sales is: let customers feel "cool" first, so as to break the ice and eliminate the resistance points, then let customers feel "valuable" and feel that what you said and recommended is reasonable. Finally, you need to do the last step: shape your unique place. Namely: perceptual → rational → perceptual trading thinking cycle.

After continuous practice, Zhu Feng summed up a set of marketing plans, analyzed almost any reasons for not closing the deal, and created a set of rules of "closing the deal 100%". The rule has been successfully injected into more than 70 photo studios across the country, and has been well received by people in the industry. At the same time, it was praised as "the first person in China studio marketing" by people in the industry!

The height of Mount Everest is awesome. As the highest mountain in the world, its existence has never made people feel timid. Every year, people constantly face it, challenge it and conquer it. Someone once asked those mountaineers why they had to climb Mount Everest, and they always said, because the mountain is there! In Mr. Zhu Feng's eyes, climbing the peak of career and the height of life is the same as mountaineering. Slow and steady, step by step. Height represents difficulty, and height also represents goal. The difficulty is not to retreat but to overcome, and the goal is not to locate but to practice. Look forward to the future with firm faith.

The height has no end, the apex will not be fixed, and a bright future needs today's struggle and pursuit! Teacher Zhu Feng told us these simple but difficult truths with practical actions. Zhu Feng told the author that in the future, the floor-standing photo studio will train him all his life, and he will fight for it all his life, because his life values are: let more photo studios create more happiness for more new people.

At the end of the interview, the author seemed to see another infinitely bright future through Mr. Zhu Feng's faithful eyes.