When is Taobao peak season?

When is the peak season of Taobao? It depends on the category of goods. Taobao has different off-season and peak season due to different types of goods. For example, women's short skirts, summer is definitely the peak season, autumn and winter is the off-season. The peak season of drinks is also summer, and winter is the off-season.

1. When is the peak season of Taobao?

When is the peak season of Taobao? It depends on the category of goods.

Taobao has different off-season and peak season due to different types of goods. For example, women's short skirts, summer is definitely the peak season, autumn and winter is the off-season. The peak season of drinks is also summer, and winter is the off-season.

Second, how to focus on the peak season

1, do the peak season market forecast.

A forecast and planning for the peak season, some pre-evaluation of some trends in the peak season, and preparation, if you choose some new gifts or something.

If you always watch others get angry and then sell them, you will always follow them and the rest will be yours. How can we talk about success?

2. Promote sales with new products.

Taobao shop needs to launch some new products in moderation. Some Taobao brands that still maintain the upward trend of sales in the off-season know how to launch a series of new products in a targeted manner in the off-season.

In the off-season, there are too few new products to meet the needs of customers. Promoting new products can help consumers not forget the company's brand in the off-season, test consumers' acceptance of new products and prices, and prepare for a large-scale national promotion when the peak season comes.

If consumers can accept the prices of your new products and off-season products, the marketing activities of new products in peak season will be relatively simple.

3. Promotion activities should be done well.

Under the pressure of consumers and retailers, clothing brand stores are increasingly relying on promotional activities, especially off-season promotional activities.

Promotional activities have become a necessary means to stimulate sales and communication between enterprises and consumers.

However, off-season promotion should focus on how to improve consumers' participation in the brand, rather than simply reducing prices and discounts.

4. Discount should be treated with caution.

In the off-season, in order to reduce the pressure on store inventory and increase cash flow, many stores will choose to make large discounts, which is actually very unwise.

Large discounts will generally damage the brand image and make consumers feel that your products are cheap. After the off-season, they will lose enthusiasm for your products.

Therefore, in the off-season, it is best to consider increasing the added value of products and adding some services. Carry out different forms of promotional activities in different off-seasons.

5. Strengthen understanding in the off-season and harvest sales in the peak season.

It takes time for consumers to strengthen their understanding of products, and the off-season is undoubtedly the best time to pave the way. Defining consumer groups, guiding consumer concepts, creating a market atmosphere and realizing the recognition of end products are indispensable!

6. Only by cultivating teams in the off-season can we expand the market quickly in the peak season.

For dealers, the most important test of strength is not the number of products and terminals, but the strength and ability of employees.

In the off-season, the strength of employees will be rapidly improved. Only by having enough excellent employees and excellent teams can we quickly open the market, master the market and shine in the peak season.

The off-season of enterprise sales exists objectively, and the key is what kind of mentality we use to treat it.

Maintain hospitality in the off-season, distribute goods quickly in the peak season, and increase sales. The key is not how effective it is, but what you really do.

There are many things that can be done in the off-season, which have a great impact on the market. Doing the market in the off-season is not empty talk, an excuse or comfort, but it needs to be really implemented and carried out to the end in order to harvest the sales in the peak season.