Traditional Culture Encyclopedia - Photography major - Characteristics of product photography
Characteristics of product photography
From the photographer's point of view, the conception and creativity of product photography are restricted by the advertising strategy of advertising goods, which has great limitations. In particular, the conception and creation of advertising photography pay attention to positioning and orientation design, and the content performance is often very prescriptive around the purpose of advertising. But as the conception and creativity of artistic photography, there is no limit in this respect. Art photography can pursue originality and has a lot of free expression space. Therefore, advertising photography must strive to pay attention to the personality and style of goods, often hiding personal style behind it, and strive to obey the needs of goods, otherwise it will be difficult to achieve the predetermined goal.
Because the release of product photography works must go through a specific media, its effect is restricted by the expression of a specific media. No matter what media the photo advertising works are finally released through, it is a comprehensive collective activity (including the process of advertising creativity, art design and manuscript writing), which is directly subordinate to the promotion activities and cannot exist alone. And from the audience's point of view, advertising photography should take into account the different consumption levels of goods, or create for different levels of consumers.
- Previous article:Microsoft's future consumer-grade Surface series models may also adopt a modular design similar to Surface Hub 2.
- Next article:It's not ugly to take a selfie with the original camera, but if you shoot from a distance, your face will look big and fat. If you shoot the whole person on the ground with your mobile phone, your fac
- Related articles
- World Environment Day University Theme Activity Plan
- Ningbo gang celebrities, Ningbo gang celebrities deeds, both.
- In which episode was Kurosawa electrocuted?
- What are the composition skills of portrait photography?
- What did Edison invent? Please, all the gods
- Daocheng Aden photography scenic spot, where is Daocheng Aden?
- Beautiful Hanfu makeup is ready!
- Recommend some 07 New Year films.
- Hand-painted illustrations of little girls and boys-this photo, this is hand-painted cartoon girls and girls. What do you think of this painting? Is it beautiful? Is it cute?
- What is a montage of movies?