The third national cultural relics survey publicity work plan is the third national cultural relics survey.

Carrying out the third national cultural relics survey is an important way to fully understand the national conditions and national strength, an important basic work to strengthen the protection of cultural heritage, and an urgent requirement to accelerate the development of cultural relics. To this end, the third national cultural relics survey publicity work plan is formulated. Through the propaganda work of cultural relics survey, let the whole society know the purpose, significance and content of the third national cultural relics survey, understand the laws, regulations, principles and policies of cultural relics protection, fully understand the value of cultural relics, popularize the knowledge of cultural relics protection and cultural relics survey, and publicize the important role of cultural relics in economic and social development.

Through the propaganda work of cultural relics survey, party and government leaders at all levels attach great importance to and fully support the cultural relics survey; Cultural relics investigation institutions and staff at all levels shall carry out cultural relics investigation according to law; The majority of census objects truthfully declare, fill in carefully and actively cooperate with the cultural relics survey, forming an effective mechanism and a good atmosphere conducive to the cultural relics survey. Propaganda work should run through the whole process of the third national cultural relics survey. All localities should vigorously carry out cultural relics survey and publicity from the aspects of "informing", "knowing", "popularizing law" and "achievements". The key publicity contents of each stage are as follows:

From April 2007 to June 2007 165438+ 10, laws, regulations, principles and policies related to cultural relics survey and cultural heritage protection were mainly publicized, such as the Notice of the State Council on Strengthening the Protection of Cultural Heritage and the Notice of the State Council on Launching the Third National Cultural Relics Survey. The spirit of the third national cultural relics survey video conference; And National Cultural Heritage Administration's activities to publicize and implement the spirit of the third national cultural relics survey video conference. To publicize the purpose, task and significance of the cultural relics census, the scope, objects, contents and methods of the census, the technical standards and norms of the census, and the implementation steps and procedures; Publicity around census institutions, personnel training, team formation and pilot experience. We should pay attention to the development trend of cultural heritage protection and strengthen the publicity of new types of cultural heritage such as cultural routes, industrial heritage and local architecture.

From June 2007 to October 2009 10, the related laws and regulations, progress, achievements and important discoveries, advanced figures and deeds of the census, and people's participation and response to the census were publicized.

At the end of 20 10, 1 -20 1 1, we will follow up and publicize the data processing progress of the cultural relics census, release the basic results of the cultural relics census, publicize the national immovable cultural relics list and the national immovable cultural relics data management system, publicize the popularization and application of the census results, and focus on the important role of cultural relics in building a harmonious society and promoting economic and social development. The third national cultural relics survey will carry out phased centralized publicity and long-term publicity activities. Make full use of newspapers, radio, television, internet and other modern media to publicize the great significance of the third national cultural relics survey, report the progress and achievements of all work in time, introduce the key cultural relics in the survey, and publicize the important role of cultural relics work in building a harmonious society and economic society in the new period. Make the publicity activities deeply rooted in the hearts of the people, create momentum and form a climax.

(A) TV media publicity

1. Carefully plan, produce and broadcast public service advertisements and public service propaganda films promoting the third national cultural relics survey, and broadcast them in major central and local television media. You can collect public welfare videos to expand your influence and publicity.

2, set up a column in the TV program, through a fresh perspective, publicize the census work, introduce the progress of the work. For example, we can take this census as the theme in the CCTV news broadcast column "People's Archives" and reflect the historical changes and economic and social progress with the personal experience of grassroots cultural relics workers; You can continue to introduce typical figures, advanced deeds and the support and participation of ordinary people in the census work in the columns of "People" and "Telling".

3, the central and local television media at all levels to produce interviews, dialogues, live broadcasts and other special programs, series of programs, around the cultural relics survey and cultural relics protection work, interviews with leaders at all levels, experts and scholars, ordinary people and census workers. The phased progress made in the census work can be broadcast in the form of special topics on CCTV's Focus Interview and China Memory.

4. In-depth coverage of the third national cultural relics survey video conference.

5, important events at any time in the form of news publicity.

(2) Print media publicity

Combine daily news reports with special topics and columns to carry out large-scale publicity activities. For example, set up a special edition and column of cultural relics census, and organize interviews with relevant experts and census workers. The background, characteristics, significance, means, achievements and public participation of the cultural relics survey are analyzed in depth, and the cultural relics survey is reported in depth from many angles. Organize cultural relics survey and cultural relics protection knowledge contest, and carry out cultural relics survey slogan collection activities.

(3) Online publicity

Establish the special website of the third national cultural relics survey on the website of National Cultural Heritage Administration government, and set up columns such as training work plan, meeting minutes, work briefing, dynamic report, achievement display, interview with the director, expert opinions, exploration of census technology application, and interactive message boards. The website will become an important interactive platform for tourists to understand the implementation plan, work progress and application of results, provide clues and reflect opinions and suggestions, and also monitor the implementation of the census. National Cultural Heritage Administration Census Office timely handles the clues, opinions and suggestions of cultural relics census collected by the census website, and publishes valuable information on the website.

Xinhuanet, the Chinese government website, the provincial government website and the website of the provincial cultural relics administration department all have graphic links to the special website of cultural relics survey. Local cultural relics investigation institutions can also set up special websites or web pages and columns of local cultural relics investigation on government websites to publish relevant information of local cultural relics investigation.

Recently, National Cultural Heritage Administration will launch the "Remember China-National Cultural Heritage Publicity Campaign". It is planned to make full use of information, internet, communication and other scientific and technological means to organize mass cultural relics investigation and publicity activities, build a network platform for public participation in census work, expand the sources of census clues, raise the public's awareness of cultural heritage, especially young people, and form a good atmosphere for everyone to care about and participate in cultural heritage protection in the whole society.

(D) the establishment of a press release system

Hold press conferences and briefings in due course, focusing on publicizing the results of regular census. National Cultural Heritage Administration and local cultural relics investigation institutions at all levels timely collect information on cultural relics investigation, and regularly compile and publish investigation work briefing. Work briefing will be compiled and distributed at any time if there are significant progress or important findings in the census.

(5) Organizing special publicity activities.

Organize the news media to combine the hot issues of cultural heritage protection and carry out special publicity activities on the general survey of immovable cultural relics such as ancient cultural sites, ancient tombs, ancient buildings, important historical sites in modern times and representative buildings. In particular, special interviews are conducted on new categories of cultural heritage that are constantly developing and rich in connotation, such as:

1, industrial heritage

Wuxi and Guangzhou carried out general survey and publicity reports on industrial heritage, and case studies on investigation, protection and utilization of typical industrial heritage such as Beijing 798 Factory, Shanghai Jiangnan Shipyard and Tsingtao Brewery.

2. Local architecture

In-depth report on the investigation and protection of vernacular architecture in the construction of new socialist countryside, and case analysis on the investigation, protection and utilization of typical vernacular architecture such as world cultural heritage houses in southern Anhui and Shanxi merchants' courtyard.

3. Cultural landscape

The concept, characteristics, investigation and protection of cultural landscape are reported in depth in combination with the publicity activities of "Kaiping Diaolou and Village", West Lake and Longjing Tea Garden, and Hani Terrace in Honghe, Yunnan Province, which have just successfully declared the world cultural heritage.

4. Cultural route

Combined with the declaration of world cultural heritage, the investigation of Great Wall resources and the protection and maintenance of cultural routes such as the Silk Road and the Grand Canal, the concept, characteristics, investigation and protection of cultural routes were reported in depth.

(six) the production and distribution of promotional materials and souvenirs, such as issuing commemorative stamp products to promote the census and printing posters.

(7) Other forms of publicity.